Ask 500 people already in business how they decided upon their
business name and you will get 500 different answers. Everyone has a
story behind how they chose their own business name. Even if the
business is named after their own birth name, there's a reason why
this was done.
When you open a business, in a sense, you are causing a new birth to
begin. This new birth was created from an idea alone by you or your
associates. It will have its own bank account, it's own federal
identification number, it's own credit accounts, it's own income and
it's own bills. On paper, it is another individual! Just as if you
were choosing a name for your own unborn child, you need to spend
considerable time in deciding upon your business name. There are
several reasons why a good business name is vitally important to
your business. The first obvious reason is because it is the initial
identification to your customers. No one would want to do business
with someone if they didn't have a company name yet. This makes you
look like an amateur who is very unreliable. Even if you call your
company "Kevin's Lawn Service," a company name has been established
and you are indeed a company. People will therefore feel more
comfortable dealing with you.
Secondly, a business name normally is an indication as to the product
or service you offer. "Mary's Typing Service," "Karate Club for
Men," "Jim-Dandy Jack-of-all-Trades," "Laurie and Steve's Laundry,"
"Misty's Gift Boutique," and "Star 1 Publishers" are all examples of
simple business names that immediately tell the customer what
product you offer.
However, most people will choose the simple approach when naming
their business. They use their name, their spouse's name, their
children's names or a combination of these names when naming a
business. The national hamburger- restaurant chain "Wendy's" was
named after the owner's daughter.
However, research has proven that these "cutesy" names are not the
best names to use for a business. Many experts claim that it makes
the business look too "mom-and-pop- sie." However, this depends on
the business. If you are selling something that demands this mood or
theme to appeal to your market, it's best to use this approach.
Personally, I am inclined to name my businesses with catchy names
that stick in people's heads after we have initially made contact.
Names like, "Sensible Solutions," "Direct Defenders," "Moonlighters
Ink," "Printer's Friend," "Strictly Class," "Collections and
Treasures," and "Starlight on Twilight" are all good examples of
catchy names. These types of names relate to your product or service
but serve as a type of slogan for your business. This is a big help
when marketing.
(article continued next column)
FREE 7 Day h@ppeneticsTM Performance Marketing Course
