An eZined.com Publication ===================================================================== SmallBusinessNewz - March 12th, 2001 Is Your Name Worth Remembering? http://www.SmallBusinessNewz.com ===================================================================== SmallBusinessNewz Contents: 1- Selecting A Business Name They Won't Forget 2- Special... http://www.smallbusinessnewz.com/rd/happenetics.html ===================================================================== ===================================================================== FREE 7 Day Online Marketing Course "Delivered daily via email and streaming audio" http://www.smallbusinessnewz.com/rd/happenetics.html Learn how the experts Drive Traffic, Value and Revenue to their sites: »» FREE marketing powerpoint programs. »» FREE Online marketing audio course »» Live Video Email (not pre-recorded and no plug-ins needed) »» FREE Slogan & USP Analysis »» FREE 7 Day marketing course »» Personalized Promotional Plans & website voiceovers Get Member, Affiliate & Partner details at: http://www.smallbusinessnewz.com/rd/hitsnclicks.html ... or simply visit to get Expert Marketing Advice Absolutely FREE! ===================================================================== ===================================================================== >>> FREE 7 Day h@ppeneticsTM Performance Marketing Course >>> http://www.smallbusinessnewz.com/rd/hitsnclicks.html ===================================================================== Selecting A Business Name They Won't Forget Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own name, there's always a reason why. When you open a business, in a sense, you are initiating a birthing process. This new birth is created solely on the basis of an idea had by you or your associates. It will have its own bank account, it's own federal identification number, it's own credit accounts, it's own income and it's own bills. On paper, it is almost another individual! Just as if you were choosing a name for a child, you need to spend a considerable amount of time on deciding upon your business name. There are several reasons why a good business name is vital to your business. The first, most obvious reason is because it is the initial identification your customers will make. No one would want to do business with a company if the name sounds amateurish or unprofessional. A bad name, or even worse the lack of any name at all, can make you look unreliable. Even if your name is as basic as "Kevin's Lawn Service," a company name has been established and you are seen as a company in your customers eyes. People will therefore feel more comfortable dealing with you. Secondly, a business name normally is an indication as to the product or service you offer. "Mary's Typing Service," "Karate Club for Men," "Jim-Dandy Jack-of-all-Trades," "Laurie and Steve's Laundry," "Misty's Gift Boutique," and "Star 1 Publishers" are all examples of simple business names that immediately tell the customer what product you offer - always a good idea. ===================================================================== >>> Learn How To Make Money On The Web!!! >>> http://www.smallbusinessnewz.com/rd/hitsnclicks.html ===================================================================== Many people will choose the simplest approach when naming their business. They use their name, their spouse's name, their children's names or a combination of these names when selecting their business identity. The national hamburger chain "Wendy's" was named after the owner's daughter. However, research has proven that these "cutesy" names are not the best names to use for a business. Many experts claim that it makes the business look too "mom-and-pop." However, this depends on the business. If you are selling something that where this mood or theme might appeal to your market, this approach can be effective. Personally, I am inclined to like businesses with catchy names that linger in people's heads after that initial contact. Names like, "Sensible Solutions," "Direct Defenders," (alliteration is a great technique) "Moonlighters Ink," "Printer's Friend," "Strictly Class," and "Starlight on Twilight" are also all good examples of catchy names. These types of names not only relate to your product or service, they can also serve as a slogan for your business. This is a great help with marketing. A friend I know owns a business called "Mint and Pepper." He grows and sells his own line of raw seasonings to people in the local area. At a get-together for small businesses, he passed out his business card. The card had a peppermint candy glued on the back and the slogan read: "Your business is worth a mint to us." This marketing concept not only got my friend noticed and remembered, but brought in several large orders for his business. When you name a child, you may not decide upon a definite name until after they are born. You do this because a name is sometimes associated with a type of personality. When you name a business you may need to wait until you have a product or service to sell and then decide upon a business name before going into the business itself because your business name should give some clue as to what product or service you are selling. To generate ideas - begin looking at business signs everywhere you go. Notice which ones catch your eye and stick in your mind. Try and figure out "why" they stuck in your mind. Naturally, the business "Dominos Pizza" sticks in your mind because it is nationally known. These don't count! Look around and notice the smaller businesses. Take your time. Within a few days you should be able to come up with a few potential business names. Then, when you finally find a few names you really like - try reciting them to other people and get their opinion. It won't be long until your business will have the proper name that will carry it through it's life! Try to avoid very long names so they will fit into small display ads. Amalgamated International Enterprises can be easily presented as AIE - which is easier and shorter to spell. ===================================================================== Sign up for free newsletters: http://www.eZined.com/newsignup.html ===================================================================== --- SmallBusinessNewz is an eZined.com publication --- http://www.eZined.com ===================================================================== For ad details and prices... mailto:Susan@SmallBusinessNewz.com =====================================================================