Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Turn clicks into customers with advanced targeting. Facebook Ads.

SmallBusinessNewz Videos
Small Businesses Improve Economy
Small Businesses Improve Economy
With all the economic woes flooding the headlines, SmallBusinessNewz Reporter Abby Prince tells of some good news for small businesses.

SmallBusinessNewz RSS Feeds

Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
Book Keeping, Training...

PPC, Print, Banner...
Brick and Mortar

Research, Data, Studies...
» Submit your site «
Chris Crum

Do you Use Testimonials in Your Marketing?
Tuesday, May 27, 2008

Testimonials can be a very effective marketing tool for many products. I'm willing to bet even you have been persuaded into buying something based on what other people have said about it. If so, tell us about it.

It's kind of like word-of-mouth advertising that you're showing customers yourself.

Testimonials will be more likely to attract customers if they come from well-known people or from a source that displays a good amount of credibility. This will in turn make your product or business appear more credible as well.

Movie marketing is a great example of where testimonials can work very well. Ads for films often include quotes from critics that reviewed them favorably, and these quotes in turn influence the audience to go see the movie. These quotes are more likely to get people in the seats if they come from someone they know. Two thumbs up from Ebert and Roeper or 4 stars from USA Today are more likely to get people to take notice than a positive review from John Q. Movie Reviewer.

Turn clicks into customers with advanced targeting. Facebook Ads.

Of course not everyone will be able to get testimonials from sources that everyone knows, but someone well known within your industry (or an industry your product affects) can be convincing as well.

Let's say hypothetically Aaron Wall liked my product. He may not be well known to the general public like say, Johnny Depp, but if I was selling something related to the search industry, an endorsement from Wall would probably be pretty valuable, because within that niche, he is well-known and respected.

If you can get somebody well-known to say something good about your product, then great. This won't always be an easy task however, and it is comforting to know that testimonials can still be effective when they're from someone nobody's ever heard of.

If I was selling accounting software, I could use a quote from John Q. software-user as a testimonial, but instead of just using his name, I could say, "John Q. Software-User, head of accounting at Random Business Here". This gives off the impression that this person would know what they are talking about. He's head of accounting at some company, so he probably knows what he's talking about when it comes to accounting software.

There are variables that can come into play when it comes to the effectiveness of testimonials, such as the products you are selling, their range of appeal, etc. Have you ever used testimonials in your marketing? Do you think they were effective? What kind of products were involved?

» Comment on this article

About the Author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.
Online Sales Look Good For Small Businesses

Doug Caverly By Doug Caverly

Survey respondents expect steady or increasing revenue

If you haven't started selling stuff online, now would be a great time to do so. Small business owners seem to feel online sales are going to remain strong regardless of how the rest of the economy sinks.

"Approximately 70% of the respondents don't expect their web revenue to decline despite economic conditions," according to, which talked to 800 small businesses. Exactly 34.5 percent of its respondents plan on seeing the same level of revenue, and 34.6 percent expect the level to rise.

All of the standard disclaimers apply: conditions may be different according to geographic region or market segment, or's respondents could just be incorrectly optimistic.

» Continue reading this article.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.
smallbusinessnewz Front Page
Home Business Management Marketing Money Legal Technology
Economic Woes May Not Be So Woeful Anymore...
Outlook is improving for small businesses.
Economy, Entrepreneur, Finance...
1 comment
Pay Your New Hire To Quit Today
Determining loyalty today means keeping good workers tomorrow
Management, Employees, Staffing...
Keeping Employees Up To Speed
Need-to-know systems not always best
Management, Employees...
Are Your Trainees Ready to Take the Reigns?
Don't let finding out cost you customers.
Management, Employees, Education...
If You're Online, Why Should I Come to Your Store?
eCommerce, Sales, Gas Prices...
Businesses Planning More Web Investments
Are you?
Marketing, eCommerce, Management...
Eat, Drink, And Be Hiring
Food and beverage companies looking for staff
Employees, Food and Beverage, Hiring...
Confirming New Employees' Dedication
Or at least their ability to do math
Management, Money, Employees...
Get Some Helpful Business Tips From This Conference
Without leaving your home...
Marketing, eCommerce, Conferences...
How Well Are You Covering Your Niche?
Perhaps your niche is narrower than you realize.
Management, Inventory, Branding...
Become a SmallBusinessNewz blog partner.
How DO You Make Money Online?
Hi Dave. I've been trying to build an online business for almost a year now and still don't seem to earn more than pocket ...
Pain Plus Problems Equals Startup Profit

Social Media Marketing - More Than Just Adding Bookmarks

Management Style Comparison from a Musical Conductor

Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Small Business Newz is an iEntry, Inc. ® publication - 1998-2008 All Rights Reserved Privacy Policy and Legal

2549 Richmond Rd. Lexington KY, 40509
All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.

">Unsubscribe from SmallBusinessNewz.
To unsubscribe from SmallBusinessNewz or any other iEntry publication, simply send an email request to: