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Part 8: Business Plan - Financial Plan
Part 8: Business Plan - Financial Plan
Continuing in our Business Plan series, today's segment covers the Financial Plan section. This section comes second to the last because it uses data from the other sections.

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Chris Crum

Are You Listed in Google Base?
Thursday, April 23, 2009

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Share your Google Base tips.

I've discussed in the past why you should not overlook other Google search engines when looking to rank well. I did not talk about Google Base though. As Ryan Frank points out, getting listed in Google Base means getting listed in:

- the Google OneBox
- Google Product Search
- Organic search results
- Google Maps
- Google Image Search, etc.

Frank also talks about a number of strategies for optimizing Google Base data feeds like:

- doing keyword research
- automating data feeds
- using consistent product IDs
- using correct product categories
- including relevant information
- targeting countries, etc.

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Another article at SEOmoz talks about some major ranking factors for Google Base like

- Title
- Price
- Description
- Data-stuffing
- Fresh data, and
- Positive reviews

Both articles should be studied by those looking to get the most out of their Google Base/Product Search efforts. Have more tips for using Google Base? Share them.

» Comment on this article

About the Author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.
Small Businesses Going Green As Best They Can

Doug Caverly By Doug Caverly

Did anyone stop by Target this weekend? On Sunday, at least, the retail giant was giving away one reusable bag with each order, which seemed earth-friendly. But new stats show that small businesses might go a lot further if given the opportunity and a little financial aid.

The National Small Business Association recently surveyed small business owners on a number of "green" issues. A key finding is that 52 percent of respondents consider cash flow their main obstacle to making their businesses more energy-efficient.

Under that constraint, then, small business owners appear to be making an honest effort. Within the last 18 months, a full 24 percent of respondents converted at least one business vehicle to something that gets better mileage. Moreover, 38 percent of respondents invested in energy-efficiency programs during the same time period.

» Continue reading this article.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.
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