SmallBusinessNewz.com
Search SmallBusinessNewz.com:
   
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Ektron CMS400.NET Introduces PageBuilder: Instant Demo

SmallBusinessNewz Videos
Overcoming Tax Debt
Overcoming Tax Debt

April 15th is a dreaded day for some. If you weren't able to make your tax payments and file your taxes by today, this video offers advice on how you can cope with your tax debt and avoid it in the future.
Recent Videos:

Part 8: Business Plan - Financial Plan Part 8: Business Plan - Financial Plan
Continuing in our Business Plan series, today's segment covers the Financial Plan section. This section comes second to the last because it uses data from the other sections.

Low Cost Marketing Strategies That Work! Low Cost Marketing Strategies That Work!
Many businesses are being forced to tighten their belts and cut budgets as a result of the economic downturn. Because budgets are being cut doesn't mean businesses should abandon...

Part 7: Business Plan - Management Team Part 7: Business Plan - Management Team
We've come a long way in our Business Plan series, but we have a few more sections left. Today's segment looks at the Management Team.


Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
» Submit your site «
Chris Crum

Online Coupons Work Better Than Print
Tuesday, April 28, 2009

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin response measurements. Have you experimented with online coupons?

"Our research gives companies the first clear understanding of how consumers respond to coupons where it really counts: deep inside their subconscious minds," said Dr. A. K. Pradeep, CEO of NeuroFocus. "Neuroscience has proven that that is the level where product interest, purchase intent, and brand loyalty are really formed."

"The fundamental difference between this research and others is that measuring brainwave responses results in factual findings, not interpretations of what consumers say they think or feel about coupons," Dr. Pradeep said. "As our Chief Science Advisor Dr. Robert Knight, one of the world's preeminent neuroscientists, explains, 'the brain makes behavior.' With these results, companies now know the critical differences in subconscious responses across the categories that determine behavior, so they can make the most fully-informed strategic marketing decisions when it comes to couponing."

Ektron CMS400.NET Introduces PageBuilder: Instant Demo

The research looked at metrics like attention, emotional engagement, memory retention, purchase intent, novelty, and awareness. Online coupon success far-exceeded print in each category except for memory retention. In this category, online still came out ahead, but it was closer.

Online coupon sites have seen record traffic in the days of the global financial crisis. We have frequently encouraged the use of coupons as a way for businesses to save their customers' money and ultimately get their business. Doug has discussed tips for creating good coupons. A comment on a recent SmallBusinessNewz article from Anthony Wayne said:

The best success we have had in couponing is mobile coupons. The great thing about sending a coupon to the mobile phone is that you often reach a person when he/she is out in the town. So, the incentive to go to the store is even greater than usual.

Moreover, the person always has the coupon with them. How many times did you wish you had the coupon, but it was left at home or you failed to cut it out of the newspaper.

Also, you can reach the person exactly when you want to reach them. If you own a Subway store, for example you can send mobile coupons right before lunch time.

I find this to be an interesting idea. The added convenience of not having to print out the coupon is a great way to avoid a situation in which the customer is just to lazy to do so.

» Comment on this article

About the Author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.
BBC-Style Headlines May Be Right For Small Businesses

Doug Caverly By Doug Caverly

As far as headlines are concerned, the BBC does things best, according to usability expert Jakob Nielsen. And small business owners who blog a lot (or even just advertise from time to time) may do well to study the news organization and imitate its style of writing.

There is, of course, a difference between a swine flu pandemic and a Fourth of July sale, so be sure to think about whether what we're about to discuss would work for your company. Also, we've got to note that a lot of other approaches to headline-writing - using humor and/or colorful adjectives, for example - have been successful in certain applications.

Still, Nielsen concluded that the BBC is at least in part a huge success because its headlines are "short," "rich in information," "front-loaded with the most important keywords," "understandable out of context," and "predictable" (meaning not promising too much).

» Continue reading this article.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.
smallbusinessnewz Front Page
Home Business Management Marketing Money Legal Technology
Internet Sales Tax Bills Might Mean Big Things For Small Biz
Online/offline equalizer could be good or bad
Money, eCommerce, Taxes...
Many CA Small Business Owners Expected to Lose Jobs
Next 3 or 4 Years Looking Rough According to Study
Money, Research, mortgages...
Small Businesses Displeased With Britain's 2009 Budget
Provides only "limited benefit"
Money, Politics, Forum of Private Business...
1 comment
Small Businesses Going Green As Best They Can
Catch-22 on saving/spending money
Money...
Google Co-Sponsors UK Business Tips Channel
Survival of the Fastest
YouTube, videos, Tools and Resources...
11 comments
Are You Listed in Google Base?
Maximize You Product Exposure
eCommerce, google product search, google base...
2 comments
Study Shows Side Businesses Everywhere In The UK
Many growing fast, too
Management, UK...
2 comments
Where to Begin with Tracking Social Media Marketing
You've Gotta Start Somewhere
Social Media...
4 comments
Twitter Opportunities Multiplying
Ashton Kutcher, CNN, Oprah, and Pizza Hut push use
Marketing, Twitter...
4 comments
Small Businesses' Favorite Social Media Tools
Blogs, LinkedIn, Facebook
Marketing, Social Media...
BLOG TALK
Become a SmallBusinessNewz blog partner.
Is Your Business Using Facebook?
I suspect that I may never fully understand Facebook. No big deal really. There are plenty of other ways to waste time in ...
Don't Hide Behind A Mask

Developing A Small Business Isn't Easy

Where Are You At In Your Internet Marketing Efforts?

Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Small Business Newz is an iEntry, Inc. ® publication - 1998-2009 All Rights Reserved Privacy Policy and Legal

2549 Richmond Rd. Lexington KY, 40509
All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.
WebProWorld.com Jayde.com