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Chris Crum

Why Wait for Customers to Find You on Twitter?
Thursday, July 23, 2009

The other day, I received a notification in my inbox that I was now being followed by the Kentucky Theater. If you are not from the Lexington area, you probably have never heard of the KY Theater. It's an old-time theater that shows movies as well as performances. But that's beside the point. Have you used Twitter as a tool to reach out to locals?

I was a little surprised to find the place following me on Twitter out of the blue. Everyone around here knows the KY Theater (whether they've actually been to it or not). This was not just them following me back. I check to make sure, I had not been following them previously (although I probably would have been, if had occurred to me).

Once they did begin following me, I was happy to follow them back, and not just because they were following me, but because I am genuinely interested in seeing updates about what the theater is up to. They show a lot of old and classic movies, and it would be a good way to stay informed about what films they will be showing.

I don't know if the KY Theater decided to follow me because of what I do for a living, or just because I'm from the area (or a combination of the two). Either way, it got me thinking, that it was a pretty good strategy for a local business. You don't have to wait for your customers to find you on Twitter. You can follow them.


Is this spam?

That is a good question. I do not feel like I was spammed by the KY Theater. i received one notification that they were following me and that was that. It would have been no different from anyone else following me. I had the option of whether or not I wanted to follow them back. Their tweeting habits from there is a completely different situation.

Essentially, all the KY Theater did was express their interest in following my updates. With that, they let me know about their own presence on Twitter. I personally see nothing wrong with this tactic. What do you think?

If they were constantly throwing mentions (@username) at me trying to promote something, that's one thing, but they don't even have to be following me to do that. That would be more along the lines of spam in my opinion. Simply following me seems legit in my book, and is a good way to spread awareness.

I'll go ahead and throw a shameless plug in here, but only because it is relevant. TwellowHood is a great way to find Twitterers by city. Just throwing that out there.

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About the Author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.
Over 60 Percent Of Small Businesses Struggling With IT?

Doug Caverly By Doug Caverly

If you've had to restart your computer seven times so far today, or if it takes 68 seconds for you to open a fresh Word document, you may be in good company. A new report indicates that about one out of every four small businesses struggle when it comes to IT issues.

"Struggle" might be a generous term, actually, since the IT Effectiveness Index Mid-Year Report 2009 indicates that almost one-fourth of businesses deserve a D or an F in terms of IT grades. Another 37 percent of small businesses are supposed to rate Cs, too.

Much of this seems to have been caused by the recession. With less money floating around, the concept of blowing more than $1,000 on a machine that sits under a desk (or much more than $1,000 if you're looking at multiple devices or top-tier models) is hard to accept.

» Continue reading this article.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.
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