Do not fail! Read SmallBusinessNewz.
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact

SmallBusinessNewz Videos
Using Online Business Directories to Your Advantage
Using Online Business Directories to Your Advantage

Online business directories, such as, allow business owners to attract new customers and establish their brands by giving potential customers information about their business. By being listed in online directories you are able to reach a broader range ...
Recent Videos:

Capitalizing on Your Cash Flow Capitalizing on Your Cash Flow
How important do you consider your cash flow? It seems that many small businesses disregard their cash flow and focus the majority of their attention on something like sales instead.

How to Effectively Manage Your Budget How to Effectively Manage Your Budget
Every business needs a budget, whether it is large or small. Because a small business budget isn't required to be as structured as larger businesses are, many businesses ...

Make Business Easier with Google Wave Make Business Easier with Google Wave
In May, Google announced a product that will play a large role in the future of business. The new toolset is called Google Wave and is a communications model that was developed ...

Chris Crum

Why Wait for Customers to Find You on Twitter?
Thursday, July 23, 2009

The other day, I received a notification in my inbox that I was now being followed by the Kentucky Theater. If you are not from the Lexington area, you probably have never heard of the KY Theater. It's an old-time theater that shows movies as well as performances. But that's beside the point. Have you used Twitter as a tool to reach out to locals?

I was a little surprised to find the place following me on Twitter out of the blue. Everyone around here knows the KY Theater (whether they've actually been to it or not). This was not just them following me back. I check to make sure, I had not been following them previously (although I probably would have been, if had occurred to me).

Once they did begin following me, I was happy to follow them back, and not just because they were following me, but because I am genuinely interested in seeing updates about what the theater is up to. They show a lot of old and classic movies, and it would be a good way to stay informed about what films they will be showing.

I don't know if the KY Theater decided to follow me because of what I do for a living, or just because I'm from the area (or a combination of the two). Either way, it got me thinking, that it was a pretty good strategy for a local business. You don't have to wait for your customers to find you on Twitter. You can follow them.

Is this spam?

That is a good question. I do not feel like I was spammed by the KY Theater. i received one notification that they were following me and that was that. It would have been no different from anyone else following me. I had the option of whether or not I wanted to follow them back. Their tweeting habits from there is a completely different situation.

Essentially, all the KY Theater did was express their interest in following my updates. With that, they let me know about their own presence on Twitter. I personally see nothing wrong with this tactic. What do you think?

If they were constantly throwing mentions (@username) at me trying to promote something, that's one thing, but they don't even have to be following me to do that. That would be more along the lines of spam in my opinion. Simply following me seems legit in my book, and is a good way to spread awareness.

I'll go ahead and throw a shameless plug in here, but only because it is relevant. TwellowHood is a great way to find Twitterers by city. Just throwing that out there.

» Comment on this article

About the Author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.
Over 60 Percent Of Small Businesses Struggling With IT?

Doug Caverly By Doug Caverly

If you've had to restart your computer seven times so far today, or if it takes 68 seconds for you to open a fresh Word document, you may be in good company. A new report indicates that about one out of every four small businesses struggle when it comes to IT issues.

"Struggle" might be a generous term, actually, since the IT Effectiveness Index Mid-Year Report 2009 indicates that almost one-fourth of businesses deserve a D or an F in terms of IT grades. Another 37 percent of small businesses are supposed to rate Cs, too.

Much of this seems to have been caused by the recession. With less money floating around, the concept of blowing more than $1,000 on a machine that sits under a desk (or much more than $1,000 if you're looking at multiple devices or top-tier models) is hard to accept.

» Continue reading this article.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.
smallbusinessnewz Front Page
Home Business Management Marketing Money Legal Technology
Don't Forget About Online Business Directories
Boost Your Visibility with Directory Listings
Marketing, videos, directories...
Ways LinkedIn Can Help Small Business Owners
Network Regularly Offers Useful Tips
LinkedIn, social networks, Social Media...
Get Customers to Show Their Love
You Might Get a Grant from As a Result
sweepstakes, customers, financial...
Preparations For Home Enterprise Day Start
Conferences, meet-ups, and contests
Home Enterprise Day...
Report Highlights More Top Social Media Marketers
Get a free education from the best
Marketing, Social Media...
Positive Holiday Predictions Issued
Online shopping trends strong
Money, eCommerce, Compete...
NASE, NFIB, And NSBA Join Forces Over Healthcare
Letter sent to every member of Congress
National Federation of Independent Business, Politics, Healthcare...
The Impact of Cash Flow on Business Success
It could make or break your business
Management, Cash, budget...
Back-To-School Spending Predictions Mixed
College market may fare best
Marketing, Money, National Retail Federation...
1 comment
NFIB Optimism Index Hiccups
Return to normal interrupted
National Federation of Independent Business, Optimism Index...
BBC Tracks Growing Confidence In Small Biz Owners
No declines since April
Management, UK...
5 Tips for Maintaining Your Budget
It's dangerous to neglect your budget
Sales, Taxes, Expense...
Become a SmallBusinessNewz blog partner.
Does Your Business Have A Facebook Fan Page?
Facebook is getting some serious attention these days and for good reason. There are some interesting ways to stay in touch ...
Are You Using Google Analytics?

Small Business Owners Should Consider Gmail As Their Primary Email Tool

Is Your Marketing Actually Working?
Is Your Small Business Finding Value In Social Networks?

Does Your Small Business Use Twitter?

Is Your Business Using Facebook?

Real-time System Monitoring, & Reporting
Download a Free Trial Now
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Small Business Newz is an iEntry, Inc. ® publication - 1998-2009 All Rights Reserved Privacy Policy and Legal

2549 Richmond Rd. Lexington KY, 40509
All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.