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Still Skeptical about Facebook's Advertising Plan? Wildfire Says You Shouldn't Be
Still Skeptical about Facebook's Advertising Plan? Wildfire Says You Shouldn't Be

After Facebook's IPO disaster, lots of questions have been raised concerning the company's future. The biggest question, of course, is the issue of profitability. Although Facebook has brought in revenue, there are major concerns over its advertising strategy, especially in regards to mobile advertising.

One company, however, that has no doubts about Facebook's monetization plan is Wildfire, the software suite for social media marketers. WebProNews spoke with Tom Rikert, the company's Director of Product Development, who told us that Facebook is the centerpiece of most social strategies.

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Jim Connolly

Are You Making It Impossible For Yourself To Win?

Thursday, July 26, 2012

Whether they know it or not, the vast majority of people reading this message are currently making it impossible for themselves to win.

Allow me to explain, by asking you a few questions:
  • When will you have enough Twitter followers, Facebook fans or Linkedin contacts?
  • When will you have enough blog readers?
  • When will you have enough newsletter subscribers?
A race we can't finish, let alone win!

Most people know they want more followers, fans, readers and subscribers, but that's it. As such, they have entered into a game, where it's both impossible to finish and impossible to win.

Here's the thing: Being part of a game we can't possibly win, negatively impacts how we feel about ourselves and our work.

Playing this unwinnable game also causes good people to act in a way they are not proud of. It encourages them to spam us with requests to follow them, 'like' them or subscribe to them. It causes them to get angry, when we unfollow them or unsubscribe.

As a consequence, they damage their reputation; as clients, prospective clients and contacts start thinking of them as being needy.

An alternative focus

Why not forget about building those numbers and focus on building value, instead? Let's aim for progress rather than movement. Let's avoid following the masses, who confuse activity with productivity. Let's set ourselves up to win every day, by:
  • Being as useful as we can be, every day.
  • Building someone up with our encouragement, every day.
  • Sharing something of value with people, every day.
  • Learning something new, every day.
This approach leaves the marketplace feeling better about who we are and what we do. More importantly, it makes US feel better about it too!

So, what do you think?


» Comment on this article

About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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