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Don Campbell

Common Business Website Mistakes

Thursday, May 02, 2013

In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University.

I met Aaron while presenting at Local University in New York, and wanted to have him on the podcast to share some of his tips with you.

In the podcast, Aaron and I talk about the common mistakes that we see businesses making with their websites that severely limits their success online. Aaron then goes on to describe what he considers the four pillars of a great website.

In This Podcast You’ll Learn About:

The four pillars of a great website:
  1. Usability: A few key usability considerations your website must take advantage of.
  2. Content: Most business owners neglect this, yet it is the biggest opportunity in terms of customer engagement and search rankings.
  3. Design: This is often overemphasized. But there are a few key things you can do to create the perfect container for the content on your website and allow people to find it.
  4. Technology: Picking the right content management system makes it easy to update your website and create new content.
We go into depth on each of these four pillars in the podcast.

Resources Mentioned In This Podcast

Here are links to the resources mentioned in the podcast: I really think you’ll enjoy this one. Thanks Aaron!

Listen to the Podcast about Great Websites

You can listen to the podcast by clicking the play button at the top of this post. Or you can download the MP3 audio file by clicking the download link if you're like me and you listen to interviews on your iPod/iPhone in the car.

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Thank you again for your support, and I wish you all the best!

Complete Written Transcript of the Podcast

"Right Click" here to download the PDF transcript.

Thank you for listening!

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About the Author:
Don is President and founder of, which provides WordPress Websites and Local Search Marketing solutions and training for small business owners and consultants.

Don is a veteran of Silicon Valley Startup Interwoven, where he was created a $5M product line and Microsoft where he was technical evangelist for Office and Office Live. Check out his blog at
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