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Jim Connolly

3 Ways To Grow Your Business For Pennies

Tuesday, May 07, 2013

A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less!

1. You can delight your customers more than your competitors do

This is one of the smartest marketing investments you can make. By delighting your existing customers, they become a superb source of new, high quality business. When someone receives an exceptional level of service from you, they tell people. They spread the word about your business.

Additionally, you will find that you retain your existing customers. This is really important. Otherwise, developing your business is like filling a bucket, which has a hole in it.

The key thing to remember here, is that the process of giving and receiving starts with giving. If you want your customers or clients to tell the world about you, you need to deliver an experience that’s worth talking about, first.

2. You can outsmart your competitors

Creative thinking costs nothing. By improving your creative thinking skills, you can get ahead faster and fly higher. You can spot opportunities that most people miss. You can solve problems faster and with better, more profitable answers.

Some people claim they are not creative, which is factually incorrect. We are born creative. However, to tap into our creativity and get the best results, we can all use a little help.

That’s why I have written dozens of creative thinking articles for you, on my creative thinking website. It contains dozens of free articles and videos, to show you how to think creatively, generate ideas and solve problems.

3. You can engage with your marketplace & learn what matters to them

Social networks make it easier than ever to connect with your future customers or clients. The majority of small business owners use these networks to sell or they automate their activity. They treat social networks as a broadcast medium, rather than a communication medium.

The smartest people use a human approach to social networks. They build relationships with people and listen to the needs of their marketplace. My best advice is to reach out in a human way. It works!

What would you add to this list?

Please share your best tips for growing a business, which cost little if anything financially. Let us know what has worked for you, by leaving a comment.


» Comment on this article

About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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