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Jim Connolly

Why Your Marketing Messages Must Be Backed Up With Action

Tuesday, June 11, 2013

Society places huge value in people, who deliver the goods. It’s easy to see why, when you consider that we have all been let down at some point by people, products or services.

Keeping a promise

In their eagerness to craft a massively powerful marketing message, some brands seem to forget that their marketing message is a promise. A promise that sets an expectation – an expectation that must be met or exceeded.

The thing is:
  • Telling prospective customers that you will provide them with exceptional customer service is easy, which is why almost every provider says it.
  • Delivering exceptional customer service is harder, which is why so few providers manage it.
Getting the balance right

Either make smaller promises that you know you can deliver or make bold promises, which you will find a way to deliver. The smartest small business owners focus on the latter. It’s what sets them apart and makes them so valuable.

What do you think about the importance of delivering on your marketing promises? Share your thoughts with a comment.


» Comment on this article

About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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