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Jim Connolly

The Winner's Guide To Business Success

Tuesday, July 02, 2013

Would you like to attract more high quality clients and earn higher fees?

If you just answered ‘yes’, the following quick marketing tip could be exactly what you need.

The small business race to the bottom

Many small business owners find they attract fee sensitive clients and customers. They then often need to lower their fees in order to compete against other small businesses, who are in the same position as them. We call this fee lowering cycle, the race to the bottom.

It can be dangerous for a small business to win the race to the bottom. It not only attracts the lowest value clients and customers, it also devalues your work and kills your profit margins.

So, rather than join all those other businesses in a race to be the cheapest, I suggest you consider an alternative way to compete, where winning brings the best rewards!

Alternative areas worth winning

Instead of that race to the bottom, join a race that’s worthy of you. Strive to become the provider, who:
  • Cares the most.
  • Works the smartest.
  • Provides the best customer experience.
  • Listens the most intently.
  • Spreads the most optimism.
  • Perseveres the longest.
  • Delivers most value.
Your opportunity to really shine

You deserve a profitable business, working with great people who value you. So, focus on the areas of your business, like those listed above, where you can add real value. Then, work on improving at least one of those key areas, every day.

If you do, in 6 months time your business will be unrecognizable.

You will also find you attract more word of mouth publicity than ever before, as people remark on your remarkable business.

PS: Here is a special 3 part series I wrote for you, all about working for the best clients and the highest fees.

How to attract the best clients and the highest fees – Part 1.

How to attract the best clients and the highest fees – Part 2.

How to attract the best clients and the highest fees – Part 3.

If you found this post interesting and would like to comment, you can share your thoughts with me on Twitter, Google+ or Facebook.

» Comment on this article

About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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