Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.


SmallBusinessNewz.com (Enable Images to Fully Enjoy) Do not fail! Read SmallBusinessNewz.
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact

Become a Partner!





Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
Accounting
Book Keeping, Training...

Advertising
PPC, Print, Banner...

Brick and Mortar
Stores, Offices...
Classes/Courses
Courses, Training...

Direct Marketing
Mail, Telemarketing...

Domains/Hosting
Web Hosts, Domains...
» Submit your site «
Jim Connolly

You're Not Scared: You Just Need The Right Strategy

Thursday, July 11, 2013

We live in a golden age of marketing, with amazing opportunities for you to grow a hugely successful business. So, what are you doing with it all?

Today, you can share your ideas via blogs, email and social networks and build a community of people, who are interested in your work and what you have to say. Moreover, you can do it for peanuts. When done correctly, this generates regular inquiries from highly targeted prospective clients.

What an amazing opportunity.

What does the typical small business owner do?

They decide not to build a community around their own ideas, beliefs and thoughts. Instead, they create social networking accounts for their business, then mostly fill them with the thoughts, links and work of other people. They start a blog, but fill it with generic ‘me too’ content that tells us nothing about them, their beliefs or ideas.

Yes, they get follower numbers, but no community. In fact, most people that follow them will know very little about them or their business.

I was prompted to write this, after hearing some very strong words on the subject from marketing thought leader, Seth Godin. I provide a link to the audio below, so you can hear what he has to say, in context (it’s around 7 and a half minutes in).

No personality, invisible conduits

During the 15th episode of Seth Godin’s Start Up School podcast, Seth called those who regularly share his content and the content of other well known experts (rather than their own ideas): “No personality, invisible, conduits”.

Seth continues: “These people aren’t showing the guts to say, I have a point of view. I have something to say.”

That’s a little harsh and very different to my experience of business owners. Very few of whom are gutless.

It’s not guts that small business owners lack

I disagree with Seth’s belief that it’s fear, which primarily stops people from creating their own content.

I started what’s now called Content Marketing in 1998, with my marketing newsletter. Over the years, I have spoken with countless small business owners, about building their business via email, then via blogging and social networks.

Do you know what stops them?

Here’s a clue: It’s not fear!

In the majority of cases, they simply don’t know what to do or where to start. It’s a strategy they need.

They don’t want to waste time just adding to all the noise that’s already out there. They want results. Let’s not forget, business owners have already shown the courage to start their businesses, often leaving ‘safe’ careers to do so.

When business owners know what to do and they can clearly see the direct commercial benefit of sharing their own ideas, most will get straight to work on it. They are not gutless – certainly not those I work with.

So…

If you are not developing effective marketing assets online right now, stop what you are doing. Then, either learn how to build an effective content marketing strategy or hire someone who can show you exactly what you need to do.

Yes, feel free to share other people’s content, but remember to tell us who you are and what you think. It’s the latter, which creates community, builds relationships and drives marketing success online.

If you found this post interesting and would like to comment, you can share your thoughts with me on Twitter, Google+ or Facebook.

» Comment on this article

About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
smallbusinessnewz Front Page
Home Business Management Marketing Money Legal Technology
How to Thoroughly Spy On Your Competition
Do Occasional Deep Analysis And Semi-Occasional Check Ins
, ,
Don't Hide When You Hit Hard Times In Your Business
Important Steps To Get Back On Track
, , ,
The Winner’s Guide To Business Success
Improve At Least One Key Area Every Day
, , , ,
Will Your Business Sizzle or Fizzle This Summer?
Get Your Business On Track
, , ,
The Problem with Marketing is It’s Full of Marketers
Avoid Lazy Marketing
, , ,
Integrate SEO, Social Media & Content Marketing Into Your Business
Start Small And Be Specific
,
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Small Business Newz is an iEntry, Inc. ® publication - 1998-2013 All Rights Reserved Privacy Policy and Legal


All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.

WebProWorld.com Jayde.com