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Jim Connolly

Perception: The Key To Improving Every Area Of Your Business

Tuesday, September 03, 2013

How do you feel about your business and the work you do? That may seem like an odd question. However, the way you feel about what you do has a huge impact on the quality of your work and how others feel about you.

For example, think about those people you see from time to time, who are going through the motions with their work, but clearly not enjoying it. You can spot them instantly. That’s because it shows in their energy, their body language, their attitude and their output.

Now, think about the opposite. Think of those people who clearly love what they do. It’s just as easy to spot them. That’s because people who work with passion have a super-attractive quality, which stands out and makes us feel good about them. Their enthusiasm is infectious. That’s what I want to share with you today — how you can improve every element of your work, with a slight shift in your perception about what you do.

Allow me to explain.

Improve your perceptions and you improve everything

Around a decade ago, I realized that work was no longer as enjoyable as it used to be. I was stuck in a dull routine. So, I made a decision to change my perceptions about my business.

For example, one change I made was regarding the daily grind of working from my office. So, I decided to stop working from my office and start making things happen from my studio. That switch in perception may seem small, but it improved how I felt about going to work. It improved my attitude. It motivated me. Although the actual room I worked in was the same, ‘going to my studio’ felt a lot more inspiring, than ‘going to my office’. ‘Making things happen’ seemed a lot more creative, than ‘working’.

Small changes in my perceptions like that, quickly started to shine through in everything I did. The marketplace noticed too, which resulted in me attracting great clients and amazing opportunities.

How it works

So, how did such a relatively minor change result in such a huge improvement? It happened because people are attracted to those, who are driven, inspired, passionate and who enjoy what they do. By changing my perceptions, it changed how I felt and this created a domino effect that improved every element of my business. It also transformed how others felt about me, including prospective clients.

Whatever line of business you are in, try looking at it slightly differently. Have some fun. For example, don’t work from your officeexperiment from your lab or create from your studio. Instead of working on a big problem try unlocking a challenging puzzle.

In short: When you feel better about what you do, you do your best work and everybody notices it!

Original Article

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About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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