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Jim Connolly

What Everybody Ought To Know About Comfort Zones

Tuesday, December 24, 2013

I’d like to share a key decision with you today, which every successful business owner needs to make.

Predicting the future of your business

If you want to know where your business will be in 12 months time, take a look at your progress over the past 12 months, then project it forward 12 months.

In other words, if you continue with the same mindset, values and strategies, you can expect more of the same.

Causality

Cause and effect assures us that if you want another year just like the last one, you should carry on with what you have been doing. By doing the same things (causes) you will get the same results (effects). However, if you want more from 2014 than you experienced in 2013, you need to make a decision.

A big decision.

You need to embrace the improvements required, to get you from where you are to where you want to be. This means accepting the need to change… to move from what is comfortable and failing you, to what is unfamiliar, but effective.

So, why bother?
  • Running a struggling business is about working hard and making do. It’s about getting by. It’s about having to compromise.
  • Running a successful business is about working hard, but enjoying all the rewards. It’s about earning much more than you need. It’s about being able to build a wall of financial security around your loved ones, which nothing can break.
It starts by understanding, that the least comfortable thing you can do for your future self, is to cling onto your comfort zone.

Get strategic.

Embrace change. (This will help.)

Seek improvement.

Work smarter.

Just don’t carry on doing the same things, expecting things to magically improve. To paraphrase Einstein, insanity is repeating the same experiment and expecting different results.

Original Article

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About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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