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Chris Abraham

Fulfill Your Resolution To Blog In 11 Steps

Thursday, January 09, 2014

So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not going to be easy for you. You’ll be all hot and ready at first but you’ll probably never make it — at least not without my help. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day. Mark my words.

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Let’s see if I can help you get through the first push-off.

1) What is your agenda for starting a blog? There is no right or wrong answer here. What do you want out of your new commitment (or re-commitment) to blogging? Are you blogging to get the job of your dreams? You can, you know. Are you blogging to ward off boredom as you raise someone from a Zygote? Do you have aspirations of getting free stuff in the mail that you’ll then review on your blog? Fair enough — completely possible, even probable if you can prove your mettle. Are you committed? Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. You’ll really need to commit to making it into the A-list of your topic or category of choice before you’ll start being treated like royalty. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Oftentimes, if your aspiration is to be a tech guy or fashionista, you’ll need to underwrite your own gadgets and gear yourself. At least until someone fancies you to be just the right person who has the reputation, voice, access, and reach that resonates with each unique promotion. Good news: once you’re on board, you’ll probably be a go-to guy for as long as you’re positive, responsive, and professional. It’s simple: commit to treating your blog much less than a journal or diary and more like a profession, a job.

That’s not to say you need to become square or reporterly. Objective is not what anyone wants. People want you, they need you. They should, down the road, know and enjoy your wit, your mind, your world, your experience, and even where you are in the world — with your family, kids, friends, city, state, personal passions, hobbies, and all of that. People want the whole package, and that package is you, Mr. or Ms. Blogger.

2) Only start a blog if you love writing and have something to say: Here’s secret number 1 about blogging: blogs don’t write themselves. Secret number 2: blogs, and the associated marketing, promoting, connecting, pitching, connecting, relating, commenting, and responding, and then blogging some more: short pieces, response pieces, shill pieces, longer pieces. Guess what: lots of writing. Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you.

Ugly? Maybe SoundCloud or an audio podcast on Stitcher. Terrible, nasally, voice? Well, it’s OK. Nerdy, nasally, awful voices are the new black when it comes to podcasting. There are virtually zero velvety dulcet tones going on anywhere in Podcast-land. Still ugly? Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! But don’t worry. You can become as much — or more — of a sensation on YouTube as you can on a blog. YouTube is how Justin Beiber was discovered, right? And, YouTube is the second most popular search engine right under Google Search.

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook, Google+, Twitter, Reddit, StumbleUpon, Digg, Tumblr, as well as your blog. It’s as much about you, Blogger, as it is about each particular, discrete, post you birth into the world-o-sphere.

3) Blogging is a lifetime commitment: Like immunosuppressant drugs after heart transplant surgery, once you start blogging you can never stop — or terrible things will happen. One will kill your body, the other will kill everything you’ve worked so hard to accomplish. To paraphrase the quote about Rome, your Blog wasn’t built in a day, but it burned in one. What takes you months — years — to build can go away in weeks.

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About the Author:
Chris Abraham, president of Social Ally, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management.

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.
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