Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.


SmallBusinessNewz.com (Enable Images to Fully Enjoy) Do not fail! Read SmallBusinessNewz.
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact

Become a Partner!

John Jantsch

Before Any of the Tactics Matter Answer These 3 Questions?

Thursday, February 13, 2014

Most business owners think marketing and immediately think email, copy, Facebook and promotions - you know, tactics. Heck, most marketers do the same thing.

I've been working with business owners for over twenty five years now and I'm here today to once again affirm that none of the tactics matter until you are crystal clear about a handful of things. If you've heard me talk at a conference in the last ten years then you've heard me say repeatedly - strategy before tactics is the simple road to success.

Now, don't get me wrong, I'm all about systematically and consistently rolling out tactics, but only those that support a strategy that you can commit to. Once you nail the strategy part you can confidently go to work on strategy with tactics, but you can't have one before the other.

I will go as far as to say, however, a simple, maybe even common set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.

So, how do you make strategy simple? Answer these three questions and get everyone on your team aligned around the answers.

1) Why do we do what we do?

This is the age old mission question. Until you can get very clear about the one, overarching purpose for your business, things will always seem a bit muddy. When you can grab onto your "why" you have the basis for every decision you make and a thread that can define your brand and a magnet for building a vibrant community around your business.

Ponder this question for a moment as it might help bring some clarity: What is joyful to you about the result your business brings a client? There are many variations on this one, but it might help your get started.

Perhaps the greatest challenge with purpose and mission is that it can't be faked. You can't copy it, it simply is what you stand for - so dig deep on this one!

Comments

» Comment on this article

About the Author:
John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.

Get listed for free in the unofficial Twitter Directory!
smallbusinessnewz Front Page
Home Business Management Marketing Money Legal Technology
Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple? .
, ,
How to quickly get more from your marketing
Avoid a Common Marketing Mistake.
, ,
1 comment
How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey
, ,
Personal Brands for Everyone
It's Now Time To Build A Personal Brand
, ,
11 Tools to Help Your Small Business Go Digital
Digital Tools Make Us More Efficient And Profitable
, , ,
5 Most Popular Podcasts of 2013
These Received The Most Downloads
,
1 comment
How to grow your business and REALLY enjoy the process!
It's simply this: Be helpful, often
,
25 Outreach Tools That Can Take Your Business To New Heights
Have You Used Anything From This List?
, ,
2 comments
Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses
Is Facebook Still An Effective Marketing Tool?
, ,
1 comment
How To Get What You Want From Your Business
Struggling To Get The Results You Want?
,
Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
Accounting
Book Keeping, Training...

Advertising
PPC, Print, Banner...

Brick and Mortar
Stores, Offices...
eCommerce
Carts, Web Design...

Education
Schools, Classes...

Financial
Taxes, Payroll...
» Submit your site «

Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Small Business Newz is an iEntry, Inc. ® publication - 1998-2014 All Rights Reserved Privacy Policy and Legal


All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.

WebProWorld.com Jayde.com