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John Jantsch

5 Things You Know But Don't Do Enough

Thursday, February 27, 2014

I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business.

If I had to sum all the problems and questions I hear into just two common threads I would say it is this – “I don't make enough money” and “I don't have enough time.”

Oh sure, stated other ways it might come out like, "how do I use social media?" or "what should I do about that pain in the rear customer?" but in the end, it's mostly two things that business owners desire – more money and more control of their lives.

On a flight from Tampa to Tulsa (not really but I'm listening to a song from the Jayhawks by that title) I pondered the things that keep me from moving my business in the right direction, making more money and having more control and I was able to find a pattern that involved a handful of simple things that I know no one does enough.

Of course, none of the things on this list are going to shock you, but the reminder just might help you think about your own habits and routines and traps and, in doing so, rethink a few of the things you already know, but don't do enough.

Say No enough

This is a tough one for me because I'm a people pleaser. Over the years, I've gotten talked into doing things I knew I shouldn't or, worse still, couldn't, because I feared saying no would shut off other opportunities. You know what shuts off future opportunities? – saying yes and doing a lousy or unfinished job.

People will respect you when you say no in the right way. Bob Burg's latest work, Adversaries into Allies, has some great practical advice for this.

The key to saying no is to have a clear picture of what and why you do what you do. Understanding your true value and letting go of constantly considering what others think about you. I think that last point is why saying no causes so much stress for some. I read a great Wayne Dyer quote recently that is such a great reminder of this idea, "what others think about you is none of your business."

Say Yes enough

Okay, I know, I know, now I'm just being mean, but saying yes is not simply the flip side of saying no. Most of what we need to say yes to more often is the stuff that scares us.

In fact, think about that thing in your business right now that you don't want to do, you fear could be too hard, too risky, too big – that's what you need to say yes to. That resistance, as Stephen Pressfield calls it in the War of Art, is a big fat call to say yes and you need to charge in eyes wide open, like now!

Ask enough

This is something I struggled with early on as a business owner and I know it to be one of the greatest traps for most business owners – charging too little for what you do or remaining in the vise grip of hourly thinking.

Hourly thinking is rampant in pretty much any service business and it's a bit like quicksand as it will suck you under faster than any other business dynamic. You can’t make more time, so you're only option is to fill every minute and charge more by the hour.

As a business owner the value of what you are capable of delivering goes up with each passing day. As you build more experience, more audience, more wins and more results to draw from, your fifteen minutes of brilliance on behalf of a client is worth thousands – so why are you're still giving it away like it's oxygen?

Here are some of the things your mind is telling you – I'm not worth that much or if I don't ask much, they won't expect much or the worst, worst, worst of all – that's all they will pay.

My friends at Freshbooks created a wonderful little free eBook on this topic called – Breaking the Time Barrier.

Here's my advice – double your prices. Now, what would have to do, who would you have to become, what would you have to create and who would you need to start hanging out with to make that move work? That's all there is to it.

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About the Author:
John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.
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