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Rob Petersen

25 social media listening aids to increase your hearing

Tuesday, April 22, 2014

  • 78% of consumers say that companies' social media posts impact their purchases (source: Forbes)
  • 74% rely on social networks to guide purchase decisions (source: Social Sprout)
  • 71% of consumers are more likely to make a purchase based on social media referrals (source:HubSpot)
The numbers say loud and clear consumers make buying decisions based on what they hear from social networks. Does your business listen?

Conversations on the Internet produce massive amounts of unstructured data. To make sense of the noise, social media listening requires a process. The steps are: Define goals, use tools and resources that meet the objective and create a measurement plan to make the listening actionable. Here's how some brandshave put social media listening to use.

There are very effective social media listening and monitoring tools available so there is no reason not to start now. Here are 25 social media listening aids to increase your hearing.
  1. Addictomatic: Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google,, etc. It's really useful for keeping an eye on recent industry developments and brand reputation.
  2. BackTweets: Tracks how many people are talking about you, who's talking, and what they're saying. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the "www" prefix.
  3. The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages.
  4. BlitzMetrics: Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement.
  5. Booshaka: Focuses on Top Fans and the Top 10% of participants that are contributing to a community. It is oriented to Facebook and is a great way for a company to identify people by name that are most active is commenting, liking and sharing their content and in finding others like them.
  6. Flowtown: Allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. This is especially handy when you need to segment your audience.
  7. Google Analytics: The analytics tool for your website is, in my opinion, the #1 social media monitoring tool because it tells where visitors come from, how they behave on your site and what actions they take. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success.
  8. Google Trends: Allows you to see how Google search volumes for a specific keyword(s) have changed over time. The data is represented as a line graph but can be broken down by region, language and closely associated terms. One of is best features is that it can compare multiple keywords.
  9. HootSuite: A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. Weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there's more than one person handling the social media accounts.
  10. Ice Rocket: Can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search.

  11. Click here to continue this article


    About the Author:
    Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.

    Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.
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