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Rich Brooks

15 Ways Video Helps You Generate More Online Leads

Thursday, May 15, 2014

Adding online video to your marketing efforts can generate more leads and sales for your small business. Here's how.

Are you ready for your close up?Don't worry, even if you're not, you can still increase your online visibility and generate more online leads through video. Adding video to your marketing mix doesn't need to break the bank, either. If you're reading this post on a smart phone, tablet, or laptop, chances are you already have all the equipment you need to get started in online video. Below I've outlined fifteen ways that video can help you generate leads for your business. So read through this post, take a deep breath, and hit record!

1. Video improves your search engine visibility.

You've seen it before. You do a search and the top three results are all videos. Google and Bing want to show your video as part of the mix. In fact, if your competitors consistently beat you at the search engines and they're not using video, adding video to your marketing mix might be the best way to leap frog them in the page one results.

2. YouTube is the number two search engine in the world.

People go directly to YouTube to do searches on how to overcome their biggest problems. If your video can help them tie a tie, restring a guitar or improve their email deliverability, YouTube will serve it up, helping you reach more people.

3. Over one billion people watch a YouTube video each month.

That puts YouTube just behind Facebook as far as reach goes. That's a lot of eyeballs, and not all of them are watching cat videos.

4. Video is the most engaging online medium.

When you create a video, people can see your facial expression and hear the passion in your voice. You can demonstrate how your product works, or how to get more out of a product or service they're already using. You can include imagery to illustrate your point. You can use music to inspire and words to persuade.

5. Video will help you increase your online conversions.

At flyte we've found that people who watch one of our videos on YouTube are over 700% more likely to fill out a contact form at our site than the average site visitor. We think that's because they have seen us in action, have come to trust us, and therefore are more likely to want to engage us for business.

6. You can create links from within your YouTube videos to your website.

With YouTube's annotation feature, you can create buttons within your YouTube video that will take visitors directly to your website or squeeze page. That's an incredibly powerful way of driving engaged prospects to an opt-in page! Here's a video I created that walks you through the process.


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About the Author:
Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and social media. You can follow him on Twitter at http://twitter.com/therichbrooks.
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