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Don Campbell

Customer Driven Online Reviews - Why They're Critically Important for Your Business

Thursday, May 29, 2014

Podcast: Play in new window | Download (Duration: 14:12 — 13.0MB)
Does getting online reviews make you nervous? They can be scary. Your customers are out there saying whatever they please, and there's nothing you can do about it. Or is there?

Would you like to learn how to harness the power of online reviews to help your business grow? What if instead of being afraid of getting online reviews, you embraced them and used them to your advantage?

Old business models didn't have to worry so much about their products and services receiving any a rating. Talking to people was about the only way a customer influenced others about your business back in the day. But today, ratings are everywhere.

We live in a Yelp and Google world. You can't continue to work as if online reviews don't matter. A client can register his happiness or unhappiness with your business as soon as he walks out of your door or clicks away from your website. And they can do it no matter what mood they happen to be in. You're going to get online reviews whether you like it or not. The question is: What are you going to do about it?

Harnessing the power of online reviews

Don Campbell, founder of Expand2Web and GetFiveStars, explores how to use online reviews to help build your business. He pulls proven ideas from his experience and research into customer-driven business practices to explain why you need to pay attention to your online ratings. Don discusses how using online reviews can become one of the most formidable weapons in your marketing arsenal.

In this podcast, Don shows us why ratings and reviews need not be intimidating. Knowing how to harness their power can not only take away the fear of ratings but help bolster your marketing efforts as well. Some of the topics in this podcast include:

  • Why you need to know exactly what your online footprint looks like and to know what story it's telling about your business.
  • What research tells us about getting online reviews and what this information means to you and your business.
  • Why having a plan for handling reviews and ratings in not only important but it's essential.
  • How to take charge of your online image, and why it's critical to be proactive when it comes to ratings and reviews.
  • Why bad reviews are not necessarily the worst thing that can happen to you. Why, in fact, they can help sometimes if you play them right.

In this podcast

Don Campbell and host, Kimberly Henrie, talk about getting online reviews and how they affect your business in this second episode of the Customer Driven podcast. Join this lively chat, as they review current research on ratings and reviews, the different things you can do to make your ratings work for you, and how to change the fear of ratings into mastery of them. Turn your customer's reviews into potent marketing tools.

So hit the play button, sit back, and join this conversation about getting online reviews. Find out why you want your customers to rate your business and leave reviews.


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About the Author:
Don is President and founder of, which provides WordPress Websites and Local Search Marketing solutions and training for small business owners and consultants.

Don is a veteran of Silicon Valley Startup Interwoven, where he was created a $5M product line and Microsoft where he was technical evangelist for Office and Office Live. Check out his blog at
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