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Don Campbell

Customer Driven – : Why the Experience You Deliver To Your Customers Is So Important For Getting Online Reviews and Word of Mouth Referrals

Thursday, June 05, 2014

Even though you have a great product or service, are your customers' referrals a little more elusive than you'd like?

Would you like more customer referrals? Of course, you would.

Podcast: Play in new window | Download (Duration: 12:05 — 11.1MB)

It's no secret that word-of-mouth referrals are one of the most most effective forms of marketing available. What your customers talk about and write about your business is one of the keys to your success. What if you could save some of the time and the money you spend on traditional marketing? If you knew some techniques that would help your business market itself. If that appeals to you, then you want to listen to this podcast.

Connecting with Customers

Don Campbell shares his experiences from a journey that had its start as an employee at Microsoft and successful start-up companies in Silicon Valley. Next, he decided to follow his vision of creating his own business – Expand2Web and Get Five Stars. Don discovered a special passion for helping other businesspeople connect in a richer way with their customers.

Don reveals the difference between good customer service, and designing an amazing experience for your customers. Knowing the difference may produce results that compel your customers to share the good news about what you have to offer. Some of the topics in this podcast include:

Why just having a great product or service may not be enough.
How others have provided legendary customer service in recent history and what you can learn from them.
How you can tweak the way you interact with your customers so they can't wait to tell others what you do and how you do it.
How you can turn more of your earned customer loyalty into solid referrals by doing just one simple act.
How to remove your fear of online reviews and make them work for you.
In this Podcast

Join your host, Kimberly Henrie, as she chats with Don about the discoveries he's made in this first episode of the Customer Driven podcast. In this program, he shares some of his history, the ideas and the influences that have led him to value a customer-driven approach to building a business. Enjoy the discussion as Don offers the listener an outline of the principles and goals that, when used, amp up word-of-mouth referrals. You don't have to be afraid of online ratings or reviews ever again.

So sit back, click on the play button, join this conversation and discover how to increase referrals by your customers.


About the Author:
Don is President and founder of, which provides WordPress Websites and Local Search Marketing solutions and training for small business owners and consultants.

Don is a veteran of Silicon Valley Startup Interwoven, where he was created a $5M product line and Microsoft where he was technical evangelist for Office and Office Live. Check out his blog at
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