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Jim Connolly

Do you make these 7 mistakes with your blog?

Thursday, June 12, 2014

If you want better results from your blog, this post is just for you.

I was prompted to write this, after receiving an email over the weekend, from a reader with a question. Here's what he wanted to know:

"I started blogging 2 years ago, but have very few readers. I think my blog is as good as many in my industry, but I only get around 25 readers a day. Why isn't anyone reading my blog, Jim?"

Because the mistakes he's making are common to lots of blogs, I thought I'd answer his question here, via 7 blogging tips. In no particular order, here are 7 key areas to focus on, if you want to build a great blog with a hugely valuable readership.

Blog Tip 1: Have something to say, which is worth reading

People have never been busier than they are today. Equally, there has never been so much choice regarding what they can read. For a blog to attract readers and then retain those readers, it needs to offer something, which is meaningfully different. The majority of blogs don't do this. They are predictable. They have no distinct voice. They offer no motivation to read them.

The key is to tell us what you think. Give us your opinion... not an echo of what everyone else is saying. Allow your personality to shine through your words. Only by embracing your unique perspective can you hope to stand out, grab people's attention and then inspire them to keep coming back.

Blog Tip 2: Turn up regularly

The guy who emailed me hadn't published a new blog post for over 4 weeks. Here's the thing: We can't expect people to return to a blog, even a well-written blog, if there's seldom any new content for them to read.

If you want people to visit your blog regularly, publish new content regularly. Keep your blog fresh. The more often you publish useful content, the faster your readership will grow.

Blog Tip 3: Create the right impression

The guy who emailed me was using a very tired looking, poorly designed blog theme. It created a terrible initial impression, which told me lots about his attitude to his blog.

It has never been easier or less expensive to have a professional looking blog. Despite this, many small business owners use ugly, dated blog themes and as a result, look amateurish. People tend not to treat information on amateur looking blogs very seriously. We expect professionals to look professional.

Think about it, there are only 2 reasons why a business would operate behind an amateur looking blog:

  1. They think it's OK to allow poor quality work (design) to represent them and their values.
  2. They can't afford a professional looking blog.
Neither of those options reflect well on the blog owner!

If your blog looks dated, invest in a new, professional blog theme. This allows you to create a great first impression and sets a professional tone for what your visitors are about to read.

This leads on nicely to the next point.

Blog Tip 4: Be visible on mobile devices


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About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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