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Jay Baer

How the World Sees You Should Govern Your Social Media Style

Tuesday, August 05, 2014

A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to determine how the world sees them – and more than 600 people participated.

The assessment and the methodology were created by Sally Hogshead , a consultant, hall of fame speaker, and New York Times best-selling author . I recently chatted with Sally about her new book How the World Sees You (upon which the assessment is based) and the interesting commonalities among Convince & Convert readers. Video below, partial transcript below that.

Jay Baer: I think a lot of people watching this video who are frequent visitors to the Convince & Convert blog are somewhat familiar with the book and the premise because we had hundreds and hundreds of blog readers and social media contacts of mine take the pre-assessment. We'll talk about that in a little bit but for anybody who's not familiar with the book or the premise of How The World Sees You , maybe you can set that up for them.

How the World Sees You Cover e1406927097797 How the World Sees You Should Govern Your Social Media StyleSally Hogshead: Sure. There are certain situations that give you a huge advantage in communication. When you can focus on these types of situations, you're very likely to be impressive and influential with your listener. There are patterns within your communication that if you could predict which types of situations are going to put you at a real advantage, so that you're seen in the absolute most positive light, then you can be very strategic about how you communicate with clients, co-workers, partners, etc.

On the other hand, there are other situations that put you at a real disadvantage in which you're very unlikely to be seen in a positive light. You're not going to win, you're going to be exhausted, you're going to be de-moralized. I took my branding background, my decade of work with brands like Coca Cola, Nike, and I applied it to personality, and how we communicate on line, and in job interviews, and in meetings with prospects. I found that there are really clear patterns within our communication that if you can understand how people see you at your best, then you can simply focus on those areas where you're most primed to succeed and avoid the areas that are going to be like quicksand.

Jay Baer: Who couldn't benefit from that? I mean everybody in every job and every circumstance. Tell me how that extends to social media. One of the things I love about the book is you talk about this "tag line for yourself." Can you use your fascination advantage, how the world sees you and apply that in social media?

Sally Hogshead: Imagine that experience in looking at your Twitter feed or at Tweetdeck. There's a fire hose of information coming at you, there's simply too much, you feel distracted. One Tweet starts to blend in to another. The same way in the job market. It's the same way in conversations, it's the same way we're trying to pick up with somebody at the bar seat next to you. Any time you communicate, you have to figure out how can you win in that immediate first moments of an interaction?

What I found is that once we can measure your personality, then we can tell you the five adjectives that are going to be your most effective way of communicating. When you read the book, you take the assessment and it literally gives you the actual five words that you need based on the patterns hidden within your communication style so that you can literally cut and paste this, and put it on your Linkedin profile.

Where you can adapt it, or it might just be a mind set. It might be that you could say to yourself, I am most likely to win in situations in which I'm going to be creative out of the box, social, energizing. That would be mind, I'm a catalyst. I know that when I'm communicating with my Twitter followers, or writing a new business proposal, I would be seen in my most positive way and I will deliver the most value when I can be creative out of the box, energizing, and social. I'm not going to deliver value when I have to be meticulous, analytical, strategic, methodical. I can do it but I'm at a real disadvantage if that's what they want.

In the same way, when you take the assessment it tells you the top five advantages that you need, and then you go to the book, and it shows you exactly how to apply that in creating a tag line for your personality.

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About the Author:
Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert .
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