(Enable Images to Fully Enjoy) Do not fail! Read SmallBusinessNewz.
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact

Become a Partner!

Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
Book Keeping, Training...

PPC, Print, Banner...

Brick and Mortar
Stores, Offices...
Carts, Web Design...

Schools, Classes...

Taxes, Payroll...
» Submit your site «

Get listed for free in the unofficial Twitter Directory!

Lee Odden

Should You Still Be Writing Business Blogs?

Thursday, August 14, 2014

State of Blogging

When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati). That's about 1 million other people with no idea what they were doing – just like me.

Today, it's hard to say how many blogs there are globally, but alone hosts 75.3 million blogs in over 120 different languages world-wide with 100,000 new blogs being created every day. In fact, blogs publish 40.5 million posts and 400 million people view 14.4 billion pages per month. (stats) That's a lot of blogging!

Tumblr as a blog platform, has over 170 million blogs and nearly 76 billion postspublished. You can continue this exercise with other blog hosting platforms like Google's Blogger and Typepad too. And I'm not even mentioning the millions of blogs hosted on their own domains or blogs on platforms like Medium or LinkedIn's publishing platform.

Surely, many of these blogs are about cats, fashion, recipes and long forgotten ramblings from years gone by. With business blogs, content can range from keyword optimized product launch articles only a search engine could love, to re-posted content from 6 months ago to remarkable stories that connect in meaningful ways. Even so, blogging is not simply a domain for topical enthusiasts and lazy marketers.

While I've had my ups and downs with blogging, (who hasn't?) I believe business blogging is alive and well. In fact, the University of Massachusetts, Dartmouth's annual study of corporate blogs in 2013 reports the largest year over year increase of Fortune 500 corporate blogs that are publishing (34%) since they started tracking them in 2008.

Everybody's blogging: From telecommunications to specialty food retailers, businesses large and small have found blogging to be an essential hub for their social media, content marketing, SEO and online public relations efforts. For some companies blogging has become more conversational and a platform to surface internal subject matter experts, aka "smart humans who do the work". Last I checked, quite a few customers are human too, so they probably get along a little better with companies that blog in human. Just a thought.

Rather than thinking of blogging as a single, isolated activity, which most companies do, think of blogging as a hub with spokes. The hub is your deep repository of knowledge and useful information. The spokes are your networks, email lists and other channels of engagement and distribution. The blog is connected to those channels and vice versa. That's the kind of business blog that is still thriving today.

Blogging is a content management system. Content can achieve any communications objective with any audience you want it to, from marketing for new customers, informing existing customers, attracting media coverage and recruiting new employees. Our blog in combination with offline and other online activities achieves all those business outcomes.

An investment of a different kind. I think it's kind of interesting that in all the years I've been blogging, we've spent very little on advertising to market our company and have never had a dedicated sales person or employed a public relations firm. But there has been an investment. A formidable one in the form of over 1 million words about topics our target audience and community cares about. The payoff is virtually no cost of sale to attract major companies as clients and being cited by some of the most respected business publications for our expertise.

The current and future benefits of blogging are literally too numerous to list in a short post like this, but suffice it to say, it is by far the highest yield marketing and PR investment I've ever made.

What's the Future of Blogging?

Click here to continue this article


About the Author:
Lee Odden is the CEO of TopRank Online Marketing, a provider of innovative Internet marketing consulting for progressive B2B companies ranging from Marketo to PRWeb to McKesson. Odden has been recognized for his expertise with enterprise social media, SEO and content marketing strategies by The Economist, Advertising Age and Mashable. He writes a monthly column called Social Media Smarts for ClickZ and his blog at has an active community with over 46,000 subscribers, 12,000 Facebook Fans and has been rated the #1 Content Marketing blog 3 times by Junta42. He is also the Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing" published by Wiley.
smallbusinessnewz Front Page
Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
Small Business Newz is an iEntry, Inc. ® publication - 1998-2014 All Rights Reserved Privacy Policy and Legal

All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.

--This email is a service of SmallBusinessNewz--
To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.