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Jay Baer

Marketing is the NFL Quarterback of Business

Thursday, September 11, 2014

Fascinating conversation this week around HubSpot's financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster .

In the many, many comments about Tom's blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. It really got me thinking.

Ultimately, marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves, because at the end of the day if you have a great product, it makes marketing look fantastic. If you have a terrible product, or even a mediocre product, it makes marketing look poor.

Copy of Copy of Add text 2 3 11 e1409947097206 Marketing is the NFL Quarterback of Business

At the end of the day it doesn't matter what kind of marketing you use or how good of a marketer you are. The quality of the product ultimately wins. It matters. Right? You can't put lipstick on a pig.

So the analogy that I used in the comments for this blog post is that marketing is essentially the NFL quarterback of business. Right? If your team is somehow fantastic and you happen to be the quarterback of a fantastic team, even if you're not a fantastic quarterback per se, people think that you are, i.e. Trent Dilfer, when he took the Baltimore Ravens to the Super Bowl, was at best an okay quarterback, but won the Super Bowl.

Conversely if you're a great quarterback on a terrible team, people don't think you're as good as you are. There are many, many, many examples of people who are fantastic individual players, but their team was terrible. Archie Manning, Peyton and Eli's father, great example. Terrific quarterback always played on terrible teams.

So let's understand that as much time as we spend talking about marketing and marketers, at the end of the day, there's only so much they can do.

Your company has to be good, not just your marketing. (click to tweet )

Sprout Social Shoutout

Today's Sprout Social shoutout is for Brian Clark who got this conversation started. Brian is the founder of Copyblogger . Terrific company, outstanding blog. One of the legends in the business. If you're not following Brian Clark in social media, you absolutely need to do that, and go ahead and make that happen.

This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available onYoutube , iTunes (as a video podcast), and at .


About the Author:
Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert .
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