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La Tosca Goodwin

5 Small Business Saturday Ideas to Activate Your Business on Social

Tuesday, November 25, 2014

Squeezing in between it's older, bigger and more attention-grabbing siblings Black Friday and Cyber Monday, looking for some love on the holidays is Small Business Saturday. Born in 2010 from the minds at American Express as a way to encourage consumers not to forget about the little guys, Small Business Saturday has been able to insert itself into the hearts of consumers and their holiday shopping habits for the last 4 years.

As the buzz around this newer shopping holiday gears up for its 5th year, we wanted to provide some ideas for promoting your business on social channels that all brands, small and large can learn from.

What do you think?

1. Boost Your Consumer Awareness with Social Media.

The key for locally owned small businesses to have a successful holiday shopping season this go round is simple: consumer awareness. Your strength lies in the face-to-face interactions you have with your patrons everyday, but sometimes this can be very limiting in getting the word out. Beat the "virtual pavement" and let more folks know, "Hey we're here," with quick posts.

What do you think?
You can post or tweet something as simple as your hours of operation for Small Business Saturday, even if they will not change. Just letting people know you're going to be open can go a long way.

What do you think?
For example: "It's Small Business Saturday this weekend. We'll be here from 8am-9pm. Come on over and see us."

What do you think?

2. Educate Shoppers Why Shopping With You is a Good Thing.

Even before there was a special shopping holiday, local businesses have been helping consumers realize the benefits of shopping locally. There is information out there, so why not create posts and tweets around it. This time of the year is perfect to remind folks why shopping locally not only helps your business, but helps to boost your community's economy as well. Quick posts or tweets leading up to Small Business Saturday centered around this is a great way to get folks out for this event.

What do you think?
For example: "#6 on the top 10 reasons to shop local – "Because waiting in long lines stinks. Get better service when you shop at [insert place of business here] this Small Business Saturday."

What do you think?
For the complete list visit Sustainable Connections:

What do you think?

3. Ask Your Customers To Give Your Business a Shout Out Online.

Customer Shout Outs on Social

Picture courtesy of, and

In preparation for this year's Small Business Saturday, begin to ask your regular customers to go on social and let their friends know about you.

What do you think?


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