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Stoney deGeyter

4 Ways to Make Your Ordinary Content Epic

Thursday, December 18, 2014

Content marketing is making a resurgence. The good news is that SEOs and web marketers are now, more than ever, focused on producing quality content, rather than simply generating large amounts of it. Quality trumps quantity.

While it's important to blog on a regular basis, creating and keeping to some type of editorial calendar, we want to stay focused on the quality of that content. If you need to miss a deadline because the quality isn't what it needs to be, then so be it. Better to go without than to publish something that just doesn't work.

But even the best content could use a little help. Or perhaps a push to move it from great content to "epic" content. Yes, great is often good enough, but why not take a few extra steps so you can turn "good enough" into something incredibly awesome?

Use Attention-Getting Headlines

headlines 4 Ways to Make Your Ordinary Content Epic

It's amazing what a good headline can do. Many writers will tell you that they spend 50% of their time creating content and the other 50% working on a headline. That's how important a headline can be to the success of your content. Heck, a great headline can make even mediocre content stand out and get more attention than it deserves. How much better would a killer headline be for your epic content?

I'm not going to tell you that you need to spend 50% of your time working on the headline alone, but that should tell you to stop and give it a good deal of thought.

Over the years we see certain types of headlines come in and out of vogue. You're welcome to follow the trends and write the kind of "attention-getting" headlines of the day. Some find those a bit too gimmicky, but people are using them because they work. But there are also some tried-and-true headline styles that work as well:

  • The Direct Approach: Free Diabetes eBook
  • The Indirect Approach: Cut the Sweet Talk
  • News Headline: Hospital Opens New Diabetes Clinic
  • How-to Headline: How to Lower Your Blood Sugar
  • Question Headline: Is Your Diabetes Out of Control?
  • Command Headline: Get Help; for Your Diabetes Now
  • Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control
  • Testimonial Headline: "I Got my Life Back, Thanks to this eBook!"
You want to make sure your headline matches the content, but just about any content can work with any of the headlines above. You can also look to any magazine cover in the checkout aisle of your local grocery store for some headline ideas. Not that you need your readers to know which celebrity just had an alien baby! Just study the headlines to see what they do to grab attention.

Implement Worthy Content


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About the Author:
Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing and has built a wildly successful website marketing company that succeeds through both personal and professional integrity. You can read Stoney's blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and WebProNews. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.
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