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Stoney deGeyter

Which of these 3 types of small business owner are you?

Tuesday, December 30, 2014

For millions of small business owners worldwide, it's decision time. Pretty much every business owner will want to do better in 2015, however, their decisions regarding how to improve things will differ massively.

They will fit into one of the following 3 broad groups. Do any of these seem familiar to you?

1. Fear focused business owners

Those in the first [and by far the largest] group are motivated by fear. They are the reason we see those statistics, showing how the vast majority of small businesses go broke. They run a business with an employee mindset, scared of doing what's required to grow or even save their business.

Ironically, these business owners often work just as many hours as those in the next 2 groups, but for very little reward. They think that if they work hard enough, things will be OK. They're unaware that no matter how hard you row a boat in the wrong direction, you won't magically end up where you need to be. If hard work alone were the key to success, our grandparents would have been millionaires.

Small business owners in this first group will stay in their comfort zone.

They will waste another year, because their fear of doing what's required, is greater than their fear of failing slowly doing what they are comfortable with.

2. Business owners who dabble

Those in the second group have a better business mindset than the previous group. Some are almost entrepreneurs. However, unlike an entrepreneur, these folks are dabblers.

These are the small business owners who always think that they are just one blog post, webinar or infographic away from the breakthrough they want. Of course, they are not!

The small business owners in this group haven't lost enough money yet or wasted enough time, to know that in a super-competative economy, you can't grow a successful business with a DIY approach. They haven't figured out yet that their clients and future clients are being approached by professionally marketed competitors.

Dabbling is easily the riskiest, slowest and most expensive way to try and develop a business.

Some will figure it out in time and switch into the 3rd group.

3. Courageous business owners

The business owners in this third group are remarkable.

They have often been in that previous group, but somehow they summoned the courage to step outside their comfort zone. These are my kind of people. I have huge respect for them. It's also no coincidence that it's only the people in this group, who contact me to see how I can help them grow a great business. They've worked out that they can vastly improve their chances of success in 2015, if Jim Connolly is guiding them to do the right things, correctly.


The following 14 days are the busiest 2 weeks of the year for me. I will get around 600% more inquiries from small business owners than usual. If you're one of them, I look forward to hearing from you. However, it may take me a little longer to reply to emails than usual.

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About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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