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Stoney deGeyter

Go for the Big Win with Your Social Media Marketing Strategy

Thursday, January 22, 2015

Social media offers fantastic opportunities for content promotion. Opportunities that didn’t exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can’t just use your social media accounts to accost followers with your “commercials.”

Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people’s networks, social media requires you to build up your own audience with which you can engage and advertise from.

social media marketing strategy

This is no small hurdle, and many companies have failed at social media marketing due to improper use of their social networks.

Choose Your Social Networks

 Choose your social networks

There are literally hundreds of social networks to choose from. We all know the big players: Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+, Snapchat… oh, well, that list can go on for awhile, too. How can anyone actively engage in all of the social networks, even just sticking to the main players? The truth is, you can’t.

Every business has to determine which social networks are most valuable to them. Where is your target audience engaging? Which network is most friendly to your type of business? Which offers you the best reach? Not all social networks are equal, and a network that does great for one business might be a bust for another.

I usually tell businesses that are just starting out in social media to choose one network at a time. Build that up sufficiently before jumping into another network. By focusing on one network initially, your efforts will be far more effective (we only have so many hours in the day!) and you’ll more quickly be able to determine if your efforts there are producing fruit.

If they are, keep going and, as you have time, start building up your presence in another network of value. If not, jump ship and put your efforts somewhere else. Be careful to give yourself time to build up your network effectively before determining it has no value. Social presence building takes time.


About the Author:
Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing and has built a wildly successful website marketing company that succeeds through both personal and professional integrity. You can read Stoney's blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and WebProNews. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.
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