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Why your marketing isn't working and how to fix it!


By Jim Connolly


Thursday, February 19, 2015

If a ship sets off on a voyage and it's just a fraction off course, it will soon end up massively off course, unless it quickly adjusts it's direction.

Why am I sharing this with you?

 
 


Businesses are the same

When your business isn't achieving the targets you set for it, you need to quickly adjust your direction. More of the same is not an option. Doing what you did yesterday, only a little better, isn't going to work either.

In fact, it could push you further off course. Allow me to explain.

Bankable results

I was prompted to write this, after a reader booked a one-to-one marketing session with me, so I could show her how to "get more traffic" to her website.

She had wasted years going in the wrong direction. Her focus had been on doing everything she could think of, to increase traffic to her website. What she should have been focused on, was how to turn her website into a business generating machine.

 
 


Now, her focus is all about how to get bankable results from her website. She's aiming for new client enquiries, not traffic. The difference is huge. She's now heading in the right direction.

[Note: You can find out about booking your one-to-one marketing session with me, here.]

Think about it

Marketing success comes when you do the right things, correctly. Most small business owners tend to copy the kind of things they see other small businesses doing. They do this, even though most small businesses go broke and the majority of those that survive earn peanuts. As a result, they end up at best, doing the wrong things reasonably well.

Yes, you can eat a bowl of soup using a fork, but it will take you hours. You could practice how to get the maximum amount of soup onto the fork, but it won't make much difference. It makes far more sense to use a spoon.

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About the Author:
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
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