Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list. (Enable Images to Fully Enjoy) NEWSLETTER
The Most Affordable Facebook Management Dashboards For Small Businesses

By Ann Smarty

Thursday, October 01, 2015

Facebook marketing has become a bit tricky in the past couple of years. Once fairly straightforward, the business-minded brains behind the social network have regularly made changes in how the platform can be used.

Let’s be honest here, Facebook changes in this regard have not been to help small businesses or individuals market themselves. It has been to benefit the big corporations that make the site the most ad revenue. This clearly shows, and while it is possible to improve your online presence, it takes a little more creativity to get there.

Having a dashboard that lets you strategize, analyze, and improve is a big help. Which is why so many social dashboards are popping up all over the place, allowing anyone to get the same benefits as those big corporations for a small monthly price.

These are arguably the best options for savvy Facebook marketers out there who want to scrounge together every benefit possible out of a sometimes finicky social marketing platform.

The All In One Solution


Facebook can be a useful platform for many needs. Here are two platforms that can manage a lot of tasks!



Best feature: LOTS of benefits for free!

MavSocial is an amazing tool that comes for free! I don’t really think there’s any alternative to that… Free accounts come with unlimited (or maybe I just didn’t manage to hit the limit) pages, reports, scheduling options, social inbox and RSS content manager in case you want to semi-automate some of your pages.

MavSocial mostly focuses on visual sharing and apart from Facebook, you can also use it for managing Tumblr, Youtube, Twitter, Linkedin and Instagram.

I love MavSocial insights that somehow is easier to digest that built-in Facebook insights. It appears my best day is Wednesday



Best feature: Column-based dashboards which work great for managing multiple accounts and teams

Perhaps the most obvious of the suggested dashboards, Hootsuite has long since been a staple in the analytics world. It is also a more complete dashboard that has a reputation for excellence. They are compatible with several social networks, and can be enhanced with others through downloadable apps.

Recently, they acquired the rights to Instagram, though the features aren’t great (hopefully they get better). They don’t have access to Pinterest, which is continuing its own battle for analytics relevance with their patented tools. But you can connect with Tailwind, which makes analyzing Pinterest possible.

They also offer scheduled posts, teams, task management, URL engagement figures, and a whole lot more than even current Pro users will probably realize. You have to buy reports with credits, which you have a limited number of. But once you have created those reports they are live updating, which is free.


If you do sign up for Hootsuite, it is recommended that you check out their webinars. Not only do they have plenty that deal with the latest techniques in improving your social media tactics, but they have a whole series on their features. When my team watched the features webinar, we had no idea that it was capable of even half of what it was.

You can also find analytics webinars. These will educate you on what those numbers really mean, how you can use them to narrow strategy, and where you might be failing (and not even know it).

The major drawback of Hootsuite is the need to use their own shortener (at least within their most affordable package).

In the end, Hootsuite has its issues. But it is still a very solid dashboard that is popular for a reason. Just be sure you are aware of what it can do, and that you watch those webinars to get the most out of what you pay for it.

Continue reading...

» Comment on this article

About the Author:
Ann Smarty is the Brand and Community manager at as well as the founder of Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu
Small Business Newz is an iEntry, Inc. ® publication - 1998-2015 All Rights Reserved Privacy Policy and Legal

All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.

--This email is a service of SmallBusinessNewz--
To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.