How To Sell Your Services To Huge Companies
By Jim Connolly
Have you ever considered selling your services to huge corporations? If you haven't, then maybe it's time that you did. I'm going to show you how to remove the main barrier, and make it far easier for you to land extremely valuable clients.
Once you understand what I am about to share with you, you may find it easier to gain a $100,000 client than a $1000 client.Allow me to explain.
It's amazing what big companies spend money on
I was prompted to write this, after receiving an email from a friend. He's a head of department for a massive corporation. Last week, he sat through what he called a "cringe-worthy" motivational talk from a former, professional sports person.
Apparently, the speaker:
Here's why that guy was hiredThe reason people like that get hired to speak is simple. More importantly, it also explains what motivates massive corporations to spend money on any kind of product or service.
That speaker may have been a waste of company money, but he was a very safe bet. An easy hire, with no risk attached.Hang on Jim, if the guy is a waste of money, how can hiring him possibly be a very safe bet?
That's a great question!
Here's how it works:
I think there are a couple of lessons.
1. Corporations should reward courageCorporations need to stop rewarding decision makers, for making lousy, but safe, decisions. Instead, they need to reward courage. They need to reward decision makers for advancing the company with smart investments.
Until then, former sports people [and social media "gurus"] can fill their boots with very easy money. At least until their impact is measured and they are no longer a safe bet for decision makers.
2. It's easy [really easy] to sell into huge corporationsHere's what you need to know.
If you're selling into a billion dollar corporation, remember that the decision maker is frightened. They will only buy from you if you can convince them that you're a very, very safe bet. If they see you as a close to zero risk, they will pay you thousands, maybe hundreds of thousands. And if you're better than average, they'll pay you regularly too.
Of course, in order to sound as safe as possible, you need some supporting evidence. Former sports people have their fame. Social media gurus have their huge follower numbers, [most of which are the result of following hundreds of thousands of strangers, using software].
If you're neither famous or a social media sleaze bag, you will need to work on building your brand, like the rest of us.Continue Reading...
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