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The Best Social Media Marketing Tools You Never Heard Of


By David Leonhardt


Thursday, February 11, 2016

Every small business is being told to hop on social media, but where do you start? It's no brainer to set up an account on Twitter or Facebook and to start following people. But what next? What tools are there?

Lots. But I'm not going to tell you about the obvious ones, like Hootesuite and Buffer. Any article can talk about them, and most of them do. Today, let's look at some really cool social media tools that you probably never heard of.

MEASURE YOUR SHARES

 
 
Let's start simple. Sharetally. This is simple, because it is little more than a script. Actually, it is a series of scripts, one for each social media outlet it covers. You simply type any URL into the bar, and you instantly (well, almost instantly) get a tally of how many social shares that URL has earned.

The only weak spot for this tool is that it no longer shows Twitter shares since Twitter cut everybody off. But you still get all the other big ones, including Facebook, Google Plus, Pinterest and LinkedIn.

Power user tip: grab the toolbar button for quick tallies of any page.

Here is how the results look:

SMT1

BUILD LEADS

We started simple, so let's get complex. Socedo. This is an enterprise level tool that can also be used just as easily by small businesses to generate leads through social media.

As you probably know, social media is more of a place to build relationships than to make a sale. So why use a social media lead generation tool? Because you can almost automate the process of finding and selecting the people to build those relationships with.

 
 
Depending on the nature of your business, you might lead them straight to a funnel, or you might do triage and get to work building those relationships one on one. Sometimes, automation is best; other times, there is nothing like the personal touch.

Here’s the dashboard:

SMT2

AUTOMATE EVERYTHING…AND MORE

IFTTT stands for "If this, then that". Although the concept is simple – mash-up various online services – it is a powerful social media marketing engine. It mashes up 272 services, and counting! You can choose from thousands of recipes, or create one of your own. A recipe might be to automatically share to Facebook and photos you add to an iPhone album.

Imagine if you could automatically tweet, post to Facebook and share on Instagram anything you wished, without even having to lift a finger. Imagine if you could get an email every time somebody interacted with your content. Or if you could automatically add them to an email list. IFTTT enables much of what you could imagine.

Confession time: I have never actually used IFTTT for social media marketing (I know, I am soooo ashamed!), but I have used it to find prospects on Craigslist. It's a pretty cool tool. See what I get in this screenshot:

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About the Author:
David Leonhardt runs TGHM Writing Services, helping clients select the right words to move mountains. If you have mountains of potential clients to move, his team will be happy to help you.
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