5 Great Articles About How To Gain Business Via LinkedIn

May 26, 2016

LinkedIn is an enigma to most small business owners who mostly see it as a way to learn more about a sales prospect. There are actually multiple strategies on using LinkedIn as an integral part of your marketing and sales strategy. The team has scoured the web for the 5 best articles articles that will motivate you to use LinkedIn effectively and often in order to grow your business.

1. An Effective LinkedIn Marketing Strategy: It’s Easier than You Think

Deanna Lazzaroni, Director of Content Marketing at Zenefits and former marketer at LinkedIn itself, provides a thoughtful writeup on how marketers can create a sophisticated (yet simple) LinkedIn marketing strategy. In this article you will learn through examples how to use LinkedIn to gain customers. Excerpt:

"Post 20 times per month, or at least once each business day. The top brands on LinkedIn are publishing up to 112 times per month — but remember, this is not a numbers game. Focus on quality over quantity."

2. 7 Advanced LinkedIn Strategies for B2B Marketing

Neil Patel, one of the world's most prolific and successful internet marketers provided a thorough analysis on how to very effectively use LinkedIn to gain B2B customers. Neil's insights are unmatched and his would have been number 1 on this list if not for the fact that Deanna Lazzaroni wrote her article from an insiders point of view since she used to work at LinkedIn. Neil is great at boiling things down to simple tips and tricks while still giving great advice. For example:

"The best way is to turn your business or company page into a lead generation page. This is a course reversal from the typical company page, which shows basic information and facts about the company. Who reads that stuff anyway?

Your company page is a pipeline for LinkedIn leads to visit your actual company website.

What you can do is structure your company page in such a way that it leads up to a conversion action. The conversion action is a clickthrough to your website, either in the company description or Recent Updates."

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