SmallBusinessNewz
Local Business Ranking Factors in Google

August 4, 2016

2016 Quantitative Local Search Ranking Factors Study: If you want your business to rank better in local search results, focus on building popularity for your business, as the results of the study indicate that business popularity seems to outweigh all other factors, most importantly in the form of reviews and quality backlinks to your site. Google Review and Profile View are by far the two most important local business ranking factors.



Dan Leibson, Vice President of Local & Product at Local SEO Guide, made a presentation on this study at SMX Advanced 2016:
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