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4 Tips for Personalizing Your Next Email Campaign

When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization.

One study has revealed that 70% of businesses neglect to personalize their emails. Making this mistake significantly undermines your campaign, considering that personalized emails boost revenue six times more than generic ones.

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BUSINESS APPS

As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform's potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app.

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PAYMENT FRAUD

5 Tips to Help Your Business Identify Payment Fraud

Previous data security breaches that targeted large retailers like Neiman Marcus and Target have caused merchants and consumers alike to be more wary about payment fraud. Credit card companies have automated processes that allow them to spot fraud even before their clients realize that something is wrong.

Unfortunately, payment fraud doesn't just happen online. Business owners should remember that it can happen in brick-and-mortar stores as well.

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MOBILE

Google Will Now Prioritize Page Speed for Mobile Search

A few days ago, Google announced the introduction of an enhanced PageSpeed Insights tool to aid website owners in optimizing the loading speed of their pages. It now turns out that publishers may need to use the enhanced tool a lot more than expected. In a recent announcement, Google finally revealed an important factor that will be used to rank mobile pages and its all about loading speed.

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