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TOP STORY

Microsoft Announces Huge Price Cut for Azure Cloud Services, Now Just $100 Per Month

Microsoft Azure customers were pleasantly surprised today. The cloud computing company just announced that it has substantially dropped the price for its Azure Standard support to just $100 per month, making it the most affordable support package among the big three cloud computing firms.

The price slash of the Azure Standard support, which was previously priced at $300 per month, was announced in a post via Microsoft Azure's website.

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BUSINESS CHAT

Apple Announces 'Business Chat' with Upcoming iOS Update

It seems that more and more tech companies are starting to monetize their messaging apps to meet the communication needs of businesses. The latest company to go this route is Apple, which recently announced that it will be launching Business Chat, a feature that was actually unveiled during last year's Worldwide Developer Conference.

Apple will be releasing a new operating system update this Spring, the iOS 11.3.

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EMAIL MARKETING

4 Tips for Personalizing Your Next Email Campaign

When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization.

One study has revealed that 70% of businesses neglect to personalize their emails.

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BUSINESS APPS

As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform's potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app.

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