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[2003-08-29] Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?

[2003-08-29] Aren't Small Businesses Lucky?
Why? Because they have access to world class public relations no matter how small they are. That's one way of saying, take care of your key target audiences, Mr/Ms small business owner, and they'll take care of you.

[2003-08-29] How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.

[2003-08-29] 'Did you turn it on?' The mystery of the missing subscribers
Once upon a time, I bought a toaster oven at a large discount store. When I tried to bake a potato, I turned the temperature dial to 350 F. Nothing happened.

[2003-08-29] How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell -- or don't.

[2003-08-29] Product Review: Single Product Sites that Sell
You've done everything: You researched and found a great market niche, secured the perfect problem-solving product, put together a great looking site and did all kinds of promotional stuff. The traffic, if not flooding to your site, is at least consistent.

[2003-08-29] How to Create a Custom 404 Error Page and Get Your Lost Visitors Back
One thing that's certain on the Web is nothing stays the same for very long. This is especially true when it comes to pages of your website. When you first create your site you may think you'll never need to alter the structure. But as your site grows, chances are there will come a day when you need to move or change the names of existing pages.

[2003-08-29] Understanding your Website's Performance
One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's ability to interpret that data.

[2003-08-29] A way to increase Your repeat Traffic
Avoid slow downloading pages. Make your web site easy to navigate, with easy accessibility to each of your page and a great layout.

[2003-08-28] Six components of a good e-commerce site
Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main characteristics of a good e-commerce site that you must consider even before you build one?

[2003-08-28] O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?

[2003-08-28] How Great Copywriting Sizzles For The Sale
Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about it. It was called "Why I Hate Compelling Ad Copy" if I remember right.

[2003-08-28] Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.

[2003-08-28] Customer Loyalty vs. Satisfaction: Is There a Difference?
I spent time recently with one of my clients who had just recently spent considerable time and resources to survey the satisfaction levels of his respective customers and employees. The results were in and overall they were very positive for both internal (employee) and external customer groups.

[2003-08-28] MAKE EACH DOLLAR COUNT - PART ONE !!
If you have unlimited capital behind you, and can afford to persistently advertise your product until you are successful, save yourself some time and skip this article.

[2003-08-28] Preparing for a Competitive Holiday Season
Christmas is a time of joy, family and a fridge full of turkey soup and sandwiches to fill your happy belly for weeks to come. It is a short but stressful break at the start of a long and (at least in most parts of Canada), normally bleak winter. It is also the time of the year that accounts for over 40% of most retail business sales and can either make or break a business depending on the retail success of the season. I don't want to be the one to break the news to most of you but someone has to do it; the holiday season is coming and this year it's coming sooner than you think.

[2003-08-28] How To Grow Your Business In An Economic Slowdown
Bad economic news does not have to be bad news for your small business. Your business can thrive and grow during an economic slowdown. Here are 3 things you can do immediately to overcome the impact of a slowing economy.

[2003-08-28] Search Engine Optimisation (SEO) and Search Engine SPAM
With Search Engine Optimisation and Marketing set to be one of the hottest sectors in the Internet Marketing industry in the year 2004 it is wise to assess the playing field cautiously.

[2003-08-28] Using Venture Capital To Start Up Or Expand
The world of the venture capitalists is a multi-billion dollar world. At any point in time there are billions of dollars of venture capital available. For the start up, operational, or expansion needs of all kinds and sizes of businesses. And if you have a viable business or idea you can get the venture capital that you seek.

[2003-08-28] Bare Bones Of An Instant Hit Sales Mechanism
Business may be slow at present but there are certain products that have been an instant hit even in this slump. I have closely analyzed various such products and followed several of them right from their birth to discover certain common traits.

[2003-08-28] The Biggest Business Secret Of All Time
Any study of Game Theory shows you how to use co-operation to your advantage. In the small business world, using strategic alliances can pay big dividends.

[2003-08-28] Offer More Payment Options than your Competition
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must go further.

[2003-08-28] GOOGLE Secret Revealed
Sherlock holmes said "You see but you don't observe". This article is based on observation and deduction, no one from the google had said the secret to me. And I understand some of you user are going to say that it isn't so, but what's the game, try it and I guarantee you will get top page ranking at google.

[2003-08-28] How To Tweak Your Website For More Sales
There are two pillars to a successful online business. One of them is traffic and the other is sales copy - in other words, your website. That's what this article is about - getting more sales from your website.

[2003-08-28] The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it?

[2003-08-28] Transforming an Invisible Website to a Traffic Magnet Part 1
Many marketers ignore the fact that visitors often cannot find their website if they aren't promoting it consistently EVERY SINGLE DAY. Yes, I know it sounds hard but that's the only way to go . Each day you don't promote your website, will be a lost day for your business with potential sales lost ! You Need a Daily Website Promotion Strategy !

[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 2 of 3
--------------------------------------------------- Day 4 (Thursday) : Submitting articles --------------------------------------------------- You should not ignore the fact that writing articles about topics of your expertise can give you great exposure, more credibility and exactly the targeted visitors you want to reach .

[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 3 of 3
------------------------------- Establishing Reciprocal Links ------------------------------- Spend at least 15 minutes each day on reciprocal linking strategies.

[2003-08-28] Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.

[2003-08-28] Difficult Customers Increase Your Profits
Customers are very savvy and have ready access to information. They now are more aware of their rights and are willing to demand excellence. In this context, we should take a positive view of our difficult and demanding customers and learn from them.

[2003-08-28] Employee as a Partner to Business Success
If a lady wants your attention and love, it is courtship; If she does not like your presence, it is molestation. If an employee wants responsibility, it is empowerment; If he does not want responsibility, it is a burden.

[2003-08-28] SEO Versus Simple Marketing Strategies
While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.

[2003-08-27] 3 Ways To Increase Your Affiliate Sign-Ups!
1) Build up the number of people who join your free affiliate program quickly by temporarily offering your product for free to the people who sign up. You could always end it after you have a 1000 or so affiliates. Those 1000 affiliates should refer enough people to make up for your loss.

[2003-08-27] Simple Steps to Increase Your Sales
Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time? One of the greatest selling myths is that you only have one product to sell.

[2003-08-27] How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."

[2003-08-27] Maximizing Your Sales Opportunities
"If you saw a $20 bill lying on the sidewalk would you leave it there?" At this point many sales people think their job is done once they have closed the sale, particularly in a retail environment.

[2003-08-27] How To Fire A Customer
It must be Tax Season. How do I know? I'm swamped with work. And I just fired a client. Again.

[2003-08-27] When free is just another word for nothing left to lose
Lessons learned on particle marketing for e-Business marketing and web services. Amulet Development Corp. (www.amuletc.com) launched its own web service eCriteria (www.ecriteria.net) an affordable and time efficient database design/publishing resource for beta testing in mid 1999.

[2003-08-27] Giving the Gift of Great Customer Service
Do you find yourself on a constant search for innovative and creative ways to thank your customers for their business? What is the perfect gift and when is the ideal time to give it? During the holidays, everyone is flooded with food, flowers, cards and calendars from vendors of all sorts in an effort to show appreciation and keep good customers coming back.

[2003-08-27] Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.

[2003-08-27] Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.

[2003-08-27] The "Not So Secret" Secrets of Success
Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets".

[2003-08-27] How to MROI (Maximize Return on Investment) in Your Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. Get the data and massage it when you plan your marketing strategy. Here are some questions you should be able to answer.

[2003-08-27] Targeting ... How We Used it To Increase our Direct Mail Responses by 200%
A few years back we were marketing a specific type of packaged creative service through our dm consultancy. The service had wide ranging benefits for all industries. As a testing exercise we decided to hone in on one industry and see what happened.

[2003-08-27] FACTORING AS A SOURCE OF BUSINESS FUNDING
Do you supply products and services to commercial customers and are unable to secure traditional bank financing? If so, do you very often have to wait 30 to 90 days or longer for your customers to pay your invoices? Which often leaves you short of the capital you need to effectively operate and build your business.

[2003-08-26] Successful Small Businesses Use PR
It's obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it.

[2003-08-26] Basics of Search Engine Submission in a Changed Search World
To Search Engine Optimizers, who submit client sites on a regular basis to the search engines, it can seem as though submitting sites via the standard forms at those sites is the most mundane and routine part of our jobs. It's easy to forget the host of small business webmasters out there who do it themselves and need guidance through the maze of submission confusion.

[2003-08-26] Enjoy your business
Are you looking to build an income online ? Then, unless you are here just for reading, you must take action now. You must come out of your sweet sleep and begin looking around. You will not reach any magical results unless you decide to make the wheels going.

[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 4
Web site design (Continued with a real estate site example)-- If you use a picture of a house on the main page of your site, use a picture that has a happy, smiling family in front of the house.

[2003-08-26] What's a BLOG and Why Would I Want One?
If you haven't heard about a "blog" already, you will soon. Here are some Q&As about this great new communication tool.

[2003-08-26] Choosing a Web Host
Choosing a web host can be one of the most important decisions you make when creating a website. A web host is a company which stores your website on their servers. Your web host needs to provide everything your site needs and will need, at an affordable rate. I've broken down the basics of choosing a host into 4 items

[2003-08-26] How To Get Thousands Of Dollars Worth Of FREE Publicity For Your Business
The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?

[2003-08-26] 3 Clever Ways To Capture An E-mail Address!
1) Get An Opinion Hold an interactive poll or survey on your web site. Ask your visitors to e-mail you their vote or opinion. You could send them a "thank you" e-mail and also mention a product you're selling.

[2003-08-26] 7 Ways to Improve the Chances of Your Business Strategy Succeeding
Like most strategic plans, yours is probably missing some important details. But then that 'WOW' project team that your manager kindly volunteered you for last week will soon map out the details...or will it?

[2003-08-26] Are You An Internet Daredevil?
I went and saw the new superhero movie 'Daredevil' this weekend, and for some reason it got me thinking about the Internet. This is probably a sign that I spend far too much time online--I can't even take in a flick without pondering on some aspect of cyberspace.

[2003-08-26] Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Latte Grande in life, here are four situations in which you do not want to find yourself:

[2003-08-26] Getting help - using mailing lists
Getting help - using mailing lists What is a mailing list? It's a discussion group that converses by e-mail. Mailing lists cover a wide variety of topics, at all levels. Many lists have a moderator, who will check posts for suitability before the go out to the list members.

[2003-08-26] 10 ways to work through a business slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances.

[2003-08-26] Building Your Own Email List!
So how do you acquire the e-mail address and names?

[2003-08-26] High Dollar Affiliate Marketing
One of the first keys to success in promoting affiliate programs is finding a market niche. A market niche is any segment of a market where you can reach people effectively with a product or service they will want to buy. Let me give you an example:

[2003-08-26] Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money--even some of the ones you know by name.

[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 2
(Continued from Part 1) Purchase your own domain name (Continued) -- Did you know that you can purchase a domain name for $21.95 a YEAR?? That's it! From there, you'll want to use a professional hosting company, which will provide an address for your Web site.

[2003-08-26] $2 Million Per Year From His Newsletter
I have to admit Eric Aafedt is a pretty intimidating guy. No, he's not built like Arnold nor does he look like one of those "biker" types.

[2003-08-26] Communication is really a part of the ‘sales’ process
People buy or say ‘yes' to something, for emotional reasons in relation to benefits ‘perceived' and sometimes received. They use facts to back up or justify their purchase or decision.

[2003-08-26] Are You Reaching Everyone Who's on the Internet?
Statistics of Internet usage are showing that we need to keep broadening our thinking.

[2003-08-26] How To Survive "No, Thanks." In Business
When owning or operating a business, it's inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you've expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business.

[2003-08-26] Reach or Frequency? ... Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800 product or service via direct mail to a relatively cold list. You know that once a new client comes on board they will usually spend another $2,000 with you over the next 2 years.

[2003-08-26] The Tools of the Trade
Before you start optimizing your site for the search engines, you would need to arm yourself with some tools to help you. What follows is a brief review of 4 software programs that we find invaluable when we are optimizing our clients' sites.

[2003-08-26] Let's Blow The Lid Off Public Relations
And show it for what it is - a well-oiled strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.

[2003-08-26] Internet Marketing's Number One Greatest Secret
Success at building and operating an on-line business hinges upon your recognizing one very important fact. That is, that operating an on-line business is no different than operating an off-line business.

[2003-08-26] Are You Asking For Permission or Courting Disaster?
Permission based e-lists and ezines can be used by business and community groups to build relationships with both current and future sponsors, clients and members.

[2003-08-26] A Key to the Windows Fortress: The Registry
What is the Registry? In the days of Windows 3.x programs used to put their critical data on .INI files. Every program had to create its own .INI file where it stores its relating data.

[2003-08-25] How To Fail At Building An Affiliate Income
OK, you've heard the statistic: 80% of affiliates don't make any significant money from affiliate programs. Not very encouraging, huh?

[2003-08-25] 30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.

[2003-08-25] Proven Pricing Techniques
Product or service pricing on the Net is not as critical as many of you have heard, yet these pricing techniques are important marketing components and should not be underestimated.

[2003-08-25] A New Pricing Structure for SEO Companies . . .Paid Performance Part 3
Barry Lloyd, one of the top SEO's in the UK and the CEO of Microchannel Technologies Ltd., which provides SEO/SEM services through their MakeMeTop brand (http://www.makemetop.co.uk), continues with the following questions.

[2003-08-25] Raising The Bar: Dealing With Negativity In The Workplace
Challenge: I'm a new manager leading a team of sales professionals. One of my associates is very negative and does minimal work. While he meets quota, he could do so much more and his negativity impacts the other members of our team. He's been with our company for a number of years and it seems no one has done anything. How should I handle it?

[2003-08-25] Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four basic elements of news.

[2003-08-25] The Power of a Story to Market Your Product On the Internet...
The Power of a Story to Market Your Product On the Internet... And How to Create One That Will Sell Your Product.

[2003-08-25] Utilize Those Traffic Exchanges
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"

[2003-08-25] Building Downlines and Keeping Them
You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and try something else, or give up completely.

[2003-08-25] I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.

[2003-08-25] Save Promotion $: Attract the Right Audience to your Web Site
To attract your targeted audience to your Web site, you need to know your preferred audience.Then you'll spend less promotion time and money. In everything you send out, think about your audience before you write.

[2003-08-25] 3 Under-Used Traffic Generators!
1) Viral Communities Create your own chat room. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site.

[2003-08-25] DEBT COLLECTING Q & A - #2
Dear Jim, I have a client who, for the most part, is an excellent customer. However, I've run into a problem. He has refused to pay a $7,500 bill, claiming that they had to hire someone else to re-do the work we did for them.

[2003-08-25] Website 101
Are you one of the many businesses that don't have an Internet presence yet? Is it because you don't quite understand all the technical jargon? Websites, ISP's, servers -- what does it all mean? Then read on and learn the basics of what it means to having your own presence online.

[2003-08-25] 10 Great ways to fail as affiliate 'seller'
Only by knowing how to fail are you able to succeed.

[2003-08-25] When the Pie Gets Smaller, Have a Second Piece
Doing business on the internet isn't an option for most business people anymore. It's a necessity. But what happens when your business niche shrinks?

[2003-08-25] It's All About The Hits
Lets face it. It's all about the hits. The more quality hits you get to your site, the more chances you will have to promote your product and make a sale.

[2003-08-25] How to build a website
That is a good question. How do you build a website? Where does one start that has no clue about web page design? First we assume that you have access to a computer and to the internet. Once that goal is accomplished. You have open reign. There are literally thousands of ways to create a website.

[2003-08-25] How to get more hits on your website
You need more hits, more traffic? Well don't we all :). If this is one of your first stops on your quest to find help to generate more traffic to your site then you are in luck. That means you have not spent a ton of hours trying out stupid scams, or paying someone too much money to attempt to generate traffic to your site.

[2003-08-25] Business About Nothing Boost Profits 280% In One Week!
This is a story about when a simple observation about nothing led to a huge profit margin for a product sold over the internet. In fact this whole article is all about how to profit from nothing.

[2003-08-25] How to Promote Multi-Level Marketing Businesses Online
Congratulations! You've taken your first step toward your network marketing career by finding the company that is right for you and getting started.

[2003-08-25] The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
It could be because I am from Oklahoma, but many euphemisms come to mind:

[2003-08-25] Are You Connective Or Dis-Connective?
What's it like when you call your customers or prospects on the phone or send them an email? Do they say to themselves:

[2003-08-25] How The Affiliate Masters Make Massive Sales
Everyone involved in Internet marketing knows the names of the affiliate program masters. Marlon Sanders. Mark Joyner. Jimmy D. Brown. Terry Dean.

[2003-08-25] Know Your Business From Top To Bottom
Every business environment has its own special technique of operating and to know all aspects of the key elements is what makes it successful or is what makes it more difficult to survive.

[2003-08-25] Four Easy Steps to Establishing a Website
Are you ready to establish a web presence for your organization or business, but overwhelmed by what appears to be a process that is complex and expensive? Unfortunately, this process does indeed seem confusing, given the variety of companies selling their services and the inconsistency of pricing from vendor to vendor. But establishing a web presence can be simplified if you follow these four steps.

[2003-08-25] Why speculative forex trading has extraordinarily higher returns
People unfamiliar with investing in currencies or who have not followed the evolution of the foreign exchange industry find it very difficult to accept the fact that one can, through forex trading, pocket returns several times greater than traditional investment portfolios. What these people fail to realise is that advances in telecommunications have greatly increased the pace at which business is done and greatly improved returns compared to what was possible a few years ago in the spot forex market - OTC (Over the Counter Trading).

[2003-08-25] Desire, Discipline, Dedication
Somewhere I read an instructive speculation about exceptional role that dedication or perseverance as well as desire play in any self-made entrepreneur's life.

[2003-08-25] Conducting Business through B2B E-marketplaces
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.

[2003-08-25] A Checklist Leading to a Successful E-Commerce Website
To succeed in e-commerce, the following eleven steps are those that every business owner should tackle when developing their new online business:

[2003-08-25] Forget it! It's Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity? In my opinion, you can't. It's pure success when you meet that goal.

[2003-08-25] How To Make More Money ... The Trend Is Your Friend!
Stock Market investors know it. Commodity traders know it.

[2003-08-22] Getting Thousands in Affiliate Profits (An Overview)
Ask any affiliate manager: The average affiliate earns little or nothing per month. In fact, my guess is that 80% or more people who sign up as affiliates *never* get a check. That's the part nobody tells you.

[2003-08-22] Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But, there may better ways to accomplish the same tasks.

[2003-08-22] Online Networking Through Reciprocal Links
What is Networking? Networking can make you rich with wealth, referrals and sales. And much more, it can bring adventures, challenges, friends, relationships, and passion. Exchanging reciprocal links is the Online version of networking. Here's seven reasons for exchanging links.

[2003-08-22] Don't Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.

[2003-08-22] $800K From His Home Business!
There are people who are successful on the web--making $100K or so--and then there are SUPER successes, people like Chad Tackett. Chad makes over $800,000 per year from his single website. Not too shabby.

[2003-08-22] 5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.

[2003-08-22] Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.

[2003-08-22] Would You Like An Ebook With That? What McDonald's Can Teach Us About Internet Marketing
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas. One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.

[2003-08-22] Magnify Your Profits
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense?

[2003-08-22] 90% More Business...But How?
I would like to tell about a little used technique so powerful it could make your investors forget about you, your product and your service and yet you still make gobs of money.

[2003-08-22] The Sales and Marketing Myth
There is one myth about sales and marketing we need to address. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales. Few entrepreneurs and fewer company managers realize that you build sales and marketing on the firm foundation of successful ťone-on-oneŤ sales of your product, in which the sales rep is selling ťin-personŤ to the customer standing before him.

[2003-08-22] How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors. The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

[2003-08-22] How To Create A Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media.

[2003-08-22] A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.

[2003-08-22] How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use. Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising:

[2003-08-21] Debt Collections Q & A #3
Q) My small business has grown over the past year, but the growth has also brought more past due accounts. This is the first year I've had these problems. Am I doing something wrong? Tom S., Boulder, CO

[2003-08-21] How To Find A "Hungry Market" Of Buyers Wanting To Throw Money At You
Make no mistake; there are literally thousands of potential tightly niched "hungry markets" out there. Markets abound! People are ready and waiting to throw money at you.

[2003-08-21] Making Money from a Subscription Site
Originally, the Internet was free. It was intended as a way for people to exchange information. Web sites were basically just text documents posted for all to see.

[2003-08-21] The Pros and Cons of Three Common Internet Marketing Strategies
Have you ever been confused by two different strategies in your online marketing efforts? I see the inconsistency of ideas all the time, whether I am sending out my ezine or selling products online.

[2003-08-21] Please Don't *You* Buy Any More Useless Reprint Rights
Yes, one of the quickest ways to get into business for yourself is to buy the reprint rights for someone else's product. It saves you the time and effort of developing your own product.

[2003-08-21] The best-kept lowest-cost promotion secret
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.

[2003-08-21] Don't Put Up With "Junk PR"
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.

[2003-08-21] Web Site Checklist For Low Sales
What good is your Web site if you want to sell something and your aren't? If your Web sales are down, check your copywriting. You need Web site copy with marketing pizzazz.

[2003-08-21] The Ultimate Reason To Become A Millionaire
Why should you strive for financial success? For the money you will receive? For the attention you might garner? What is your reason?

[2003-08-21] Are You Willing to Follow Three Easy Rules to Kill an Internet Guru?
I know the title is kind of absurd. I came up with it with Headline Creator Pro. What can I say? But it did give me the idea for this article and that was enough. It also contains a little bit of truth. But I will get to that later.

[2003-08-21] Networking: A Team Sport
A couple of years ago, I was scheduled to attend one of my Business Referral Exchange breakfast meetings in a location about 45 minutes away from my home. I'm so used to getting up early to attend breakfast meetings, that I'm rather like a fireman ready to slide down the pole and jump on the truck. My clothes are laid out the night before. The alarm is set for 5:00 AM. The coffee pot is set up and only needs to be plugged in. I've got just the right amount of time for one cup of coffee and a quick read of the morning's paper before I head out. I've done it hundreds of times. It's always been the same...until one particular day.

[2003-08-21] Joe Vitale's Unspoken Marketing Secrets!
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It scares some people. It inspires others.

[2003-08-20] 10 Ways To Inject Extra Profits Into Your Business!
1. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

[2003-08-20] Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.

[2003-08-20] 3 Order-Generating Secrets!
1) Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It'll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.

[2003-08-20] What's Standing Between You and More Sales?
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales.

[2003-08-20] E-marketplace ; Facts and Fictions
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost- cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!

[2003-08-20] How One Free Advertising Method Can Transform Your Income
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.

[2003-08-20] The Barter System - Overlooked and Underrated
The barter system is one of the most overlooked and underrated forms of site promotion available today. Bartering is one of the fastest ways to increase your traffic almost overnight.

[2003-08-20] I WONDER - Do We Listen?
The other day I was in 3 conference calls and missed a 4th due to not being able to stay connected in the conference room for some reason. I also talked with several marketing friends, as well as some possible customers. I was on the phone over 5+ hours.

[2003-08-20] Quick Ways to Boost Sales in a Slow Economy
These days everyone has the same problem. With war updates broadcast 24/7, people are too focused on death, violence, political upheaval, and an uncertain future to worry about shopping. And that's what puts the economy in its current state.

[2003-08-20] Make a Great Impression in 600 Pixels
If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter). Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.

[2003-08-20] Working Your Business Around The Clock!
At the dawn of the Information Age came the fax-on- demand...information received instantly by using a fax machine.

[2003-08-20] Create a Simple, Effective PHP Form for Your Web Site
If you have been struggling to set up forms on your web site using cgi, then definitely read this article. Installing a simple PHP form is much easier and faster than installing a cgi form and doesn't need any programming experience.

[2003-08-20] 10 High Octane Ways To Unleash Your Profits!
1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.

[2003-08-20] Do Not Call List"...Death Knell For Leads Programs?
I'd pay close attention to this for awhile. There are implications for leads programs especially.

[2003-08-20] EXHAUSTED OR EXHILARATED, WHICH DO YOU CHOOSE?
The answer to that question would seem to be obvious. If we stop to look at behavior, though, it seems many folks prefer exhaustion. They might say differently, but, behavior seldom lies. There is no question that folks are busy beyond belief. But, what are they busy about?

[2003-08-20] MOVE UP – FLY BUSINESS CLASS
Tired of flying economy. Sick of peanuts and terrible in-flight movies? Desperate for a little legroom? Then maybe it's time you moved up to Business Class.

[2003-08-20] The Truth About Link Exchanges
It doesn't matter where you look for advice about increasing your search engine traffic, everyone is telling you that having as many reciprocal links as possible is one of the best ways to improve your ranking. While it is true that most search engines consider how many reciprocal links your site has, and it does affect your ranking,if you're not careful it can actually hurt you instead of help!

[2003-08-20] Get More Customers - With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers.

[2003-08-20] Rustling Up Your Brand
Branding, as any expert on the subject will tell you, is nothing much to do with big M's outside fast-food emporiums, nor tick marks on your over-priced gym shoes. Branding you and your business is much more than a logo, an image, marketing or *making a name for yourself*: it's about being seen as the ONLY solution to your prospective client's problem.

[2003-08-20] Maximize Your Tax Deductions Using The IRS's "Two Business Location Rule"
If you're like most Americans, your automobile is one of your biggest expenses. Gas, insurance, maintenance, and licensing all add up to a generous portion of the average person's income, not to mention the actual cost of buying or leasing a vehicle.

[2003-08-20] Write News Proposals, Not Press Releases
There are only two times to write a news release.

[2003-08-20] Realtors - Discover How To Use Reciprocal Links To Drive Prequalified
Everyday, I get at least one phone call from a mortgage broker, appraiser, inspector, title insurance representative, or attorney - all asking the exact same question:

[2003-08-20] Two and Two Make Five
This is not bad a lesson in maths, this is about getting more profit from your business through co-operation and teamwork. Do this successfully and you'll create something where the value of the whole is greater than the sum of the parts. It's a true story that will show you exactly how to make two and two add up to five, or more.

[2003-08-20] Dollars and Sense Ezine Advertising Strategy
Today, I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.

[2003-08-20] Email Marketing
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.

[2003-08-20] How Effective Are Your Ads?
Do you read classifieds ads? I do because I ran an advertising ezine and I can tell you it was an education. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up?

[2003-08-20] 10 Reasons To Sell A Fee Based Subscription Ezine!
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.

[2003-08-20] Get More Traffic Using These Powerful Offline Advertising Techniques!
With the invention of e-commerce and online storefronts we've ushered in a new low-cost way to promote and run a business. But still the fact remains that most businesses online are completely neglecting the affordable advertising methods available to us in the offline world.

[2003-08-20] Guide to Obtaining a #1 Ranking in the Search Engines
When it comes to optimizing your site for search engines you basically have two choices: You can hire someone, with experience, to do it for you, or you can learn the basic principles of search engine optimization and do it yourself.

[2003-08-20] The Truth About Joint Ventures: How to Eliminate Your Competition By Making Money From Them
I'm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing...

[2003-08-20] Use PR to Change the Customer
When faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster.

[2003-08-20] How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.

[2003-08-20] Frugal Marketing
You want to market your business but you don't want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create a marketing strategy that results in a steady stream of new clients on a shoestring budget?

[2003-08-20] Integrity in Management
If you want to motivate your team you must demonstrate integrity. There is no alternative.

[2003-08-20] How To Collect Your Healthcare Receivables
How can you, the professional healthcare provider, improve your return on receivables and help ensure that your practice continues to be profitable?

[2003-08-20] The Little Web Site That Could
Promoting even the best opportunity on the Internet is tough... ... unless you have a responsive list of open-minded opportunity seekers interested in building a profitable on- line business.

[2003-08-20] How NOT to Appear Like a Spammer
You've probably received something that is called SPAM. SPAM is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will try to explain how NOT to appear like a spammer.

[2003-08-20] Marketing Before Publication
New writer's are often told that once they're published, it'll be up to them to market and promote their own book. Previously unpublished authors, or those who've had a book accepted for a mid-list publication, often find themselves left in the cold by the traditional publishing house, sometimes to the point where they're unable to earn back their advance.

[2003-08-20] Maximize Site Visits With Bullets and Bolding
When people come to your site - they want to know immediately what is in it for them - how will they benefit? Use bulleting and bold text to tell them right away what they will find - will it help them afford that vacation they want? Will it stop their toilet from leaking and wasting water - thereby saving on the water bill? Will it give them confidence in having a beautiful acne-free face in time for prom?

[2003-08-20] TEN answers that turn Your visitor in to Your Customer
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.

[2003-08-19] Effective Search Engine Submission Strategies
Now that you've got a website it's time to start thinking about promoting it. Search engine listings are the number one way to generate traffic to your website. The following information will help you effectively promote your website through search engines.

[2003-08-19] Get the Leader's Edge
No matter what position you now hold, you can acquire and use leadership skills to stand out and move forward. Here is how a successful football coach did it. Combine his rules with the results of the research study I've written about and you'll have the foundation for a successful career.

[2003-08-19] Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I will fail."

[2003-08-19] How To Keep Pace With The Rapidly Changing Internet
The noose keeps tightening on publishers and email marketers. We're caught between the "Slim Shadys" who believe that if you have email, you're fair prey and the powers that be who feel that we're just collateral damage in their war with "Slim Shady."

[2003-08-19] 3 Ways To Become A Super Affiliate!
1) Community Marketing Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post. If they read your message and like it, they may click to see what else you have to offer them.

[2003-08-19] 10 Sizzling Ways To Improve Your Ad Copy!
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

[2003-08-19] Editing Yourself
Not everybody has access to a professional editor. Sometimes, you're forced to edit your own writing - a danger some of us know all too well.

[2003-08-19] 8 Hot Tips For Search Engine Success
I was worried. "With a hundred million web sites competing, how on earth can I get anyone to my site? "Search engines," said my friend Dave.

[2003-08-19] Five Hints for Surviving a Business Slump
Starting and running a home-based business has plenty of benefits and can generate a decent living quite easily, but the ride isn't always simple. When sales are slow or new customers are sparse, you don't need to throw in the towel and call it quits.

[2003-08-19] Don't Fear The Search Engines!
Step 1: Positioning (a.k.a. search term selection)

[2003-08-19] Debt Collecting Q & A – #5
Jim: My question is simple. I don't like to mess around so I just hand my delinquent accounts over to an attorney who sues the client right away. I either get a judgment or they pay just before the court date. Why doesn't everyone do it this way? Barry (OH)

[2003-08-19] Networking: Your Way to Build Business Relationships - Part 2
Guidelines for Business Cards and Preparing Your Small Talk In the first installment of this 3-part article, we discussed networking events and how to 'work' a room.

[2003-08-19] Eliminating Complaints Without Losing Your List
How would you like to never receive a sp^am complaint again?

[2003-08-19] You're In Good Company
"STARTING, GROWING AND MAINTAINING YOUR BUSINESS IS TOUGH." That's one sentence that you will hear come out of my mouth again and again. I tell it to all of my clients, and I tell it to most of the people I meet who are trying to start a business who are NOT my clients.

[2003-08-19] How to Buy, Test and Use a Mailing List!
I just bought 2,500 leads from an opt*in mailing list vendor. They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" so included an extra 1,000 names -- 3,500 names for $25.00.

[2003-08-19] Internet Tip of the Week
Best Hundred Bucks Did you know there is software available for about a hundred dollars, which will allow you to automatically submit your ads to web sites that accept free ads, and to newsletters that do likewise? This software will submit any number of ads you wish, in any frequency you desire.

[2003-08-19] Are You A Goodwill Business?
"Why do you give so much publicity to other businesses? Don't you see that your potential customers will flock to them rather than you?" When I get this comment, my reply is one or both of the following:

[2003-08-19] 1 million foreign vacations canceled!
That could be the headline this summer. The weakening economy is continuing to drag the U.S. dollar with it. For the past 13 years, Americans have enjoyed a strong dollar. Now the tables have turned.

[2003-08-19] How To Hire A Search Engine Optimization Firm
Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a search engine optimization firm.

[2003-08-19] Introduction to Strategic Marketing
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.

[2003-08-19] Give Prizes and Get Sales - Start Now
You will be pleased with the results of the reading incentive strategy, which I am going to explain in this article. This is how I have managed to increase readership of a particular sales page resulting in a considerable increase of sales for that particular product.

[2003-08-19] 10 Sure-Fire Ways To Intensify Your Sales!
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.

[2003-08-19] Eight Quick Ways to Make Copy Sell
When something isn't selling online, people automatically start assuming things like, "Internet businesses never make any money," or, "My product/service just isn't in-demand." What I tell people when they come to me with these statements is that there are numerous reasons why their product/service might not be selling, and that they should explore other options.

[2003-08-19] Are Your Marketing Efforts Hitting The Bullseye, Or Missing The Target Entirely?
I have a friend who recently asked for help in marketing a booklet on how to varnish a boat. Varnishing a boat is a difficult task that can be particularly frustrating for boat owners if it is not done properly. It is also a subject that would only be of interest to a small niche group of people.

[2003-08-19] Publish Your Way To Web Site Traffic
Besides using search engine traffic, It is possible to generate a steady stream of website traffic by repackaging existing marketing collateral and content that might be collecting dust or virtual dust on your desk or hard drive and giving it away free.

[2003-08-19] 9 Fast Ways To Multiply Your Income
Would you like your marketing dollar to do the work of 2, 5 or 10 dollars?

[2003-08-19] Why Honesty Sells!
It's human nature to trust, to believe. Little children come into this world trusting and believing. It's when someone is dishonest that they start to disbelieve and to distrust.

[2003-08-19] To Make News, Solve a Reporter’s Six Basic Problems
Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems.

[2003-08-19] 10 Ways To Keep Your Website Visitors "On Site"
Don't you hate it when visitors come to your website for only a second or two and then quickly click off to another site?

[2003-08-19] How Celebrities Build A Brand
Believe it or not, almost a decade ago a company called Salton, Inc. was creating a household product that would skyrocket to mega success.

[2003-08-19] E What? Ya Who? Amazon Dot Huh? Does Anybody Out There Know Who You Are?
Try this little quiz. See if any of the following names ring a bell. McDonald's. Coca Cola. Microsoft. e-bay. Yahoo.

[2003-08-19] Is Your Copy Upside Down?
As a professional copywriter, I've seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that's "upside down."

[2003-08-19] Candid Conversations Between Internet Millionaires
I sat around in a hotel room chatting with two other *very* well-known internet marketers recently. We brainstormed and shared observations until three in the morning :-) I thought you might enjoy the simple yet profound insights and wisdom shared by these two multi-millionaires. Look for ways you can directly apply this knowledge to your business activities.

[2003-08-19] Neutralize The Unspoken Objections To Increase Your Sales
You can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you ...BEFORE you ask them to buy. Neutralizing unspoken objections will increase the sales you get from your web pages, sales letters and personal presentations.

[2003-08-19] 3 Killer Joint Venture Ideas!
Joint Venture With Competitors 1) Team up with your weaker competitors to beat your stronger ones. You can create win/win joint venture and cross-promotion deals with them.

[2003-08-19] 10 Amazing Ways To Jump Start Your Sales!
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.

[2003-08-18] The Secret Of Highly Effective Communication - Part I
Communication and Hypnosis: Hypnosis is a word that can almost be guaranteed to get a strong reaction from people. But ask a hundred people what it is and you will get a hundred different answers.

[2003-08-18] Eight Bite-Sized Tips to Break Out of Affiliate Limbo
It may be popular but it's not easy. Affiliate programs are the most popular way to make money on the Internet. But making a living online from them is hard enough with different people telling you different things.

[2003-08-18] How Does an Organization Change?
Most of us have a mental image of how an organization changes over time. For many of us it is a dated scenario in which top management emerges from a closed-door meeting with a new direction for the organization, which they announce to employees and which rolls down the organization like a waterfall with every person falling into line to adhere to the new marching orders.

[2003-08-18] A Simple Trick To Boost Your Traffic 8%
I ground myself to death in the office day and night... until my wife said she forgot what I looked like!

[2003-08-18] Is Your Web Site Ready for Traffic?
Did you ever go to a store looking for a particular product and can't find it because the store is messy, unorganized and the representatives are not helpful? Chances are - you won't return to that store. Well, the same holds true for web sites. Your web site is your virtual storefront.

[2003-08-18] Use an ‘Affiliate Network’ to Boost Your Commissions
Most affiliates concentrate exclusively on direct sales. For affiliates this means joining an affiliate program and marketing the product or service through their web site or via email. The affiliate earns a commission for every sale made.

[2003-08-18] The Secret Key For Any Offline Business To Profit From The Internet... Even Without a Website!
The secret key I am talking about has been used by top internet marketing specialists to generate profits for years, but is just now taking hold in mainstream American business. From major corporations to the local restaurant, pioneering companies are finally beginning to learn how they can truly profit from the internet.

[2003-08-18] 8 Easy Ways to Boost Credibility and Online Sales
Credibility is a big concern on the Internet. If you want to sell products or services online, it's essential that potential buyers trust you. Follow these strategies to build trust with your web site.

[2003-08-18] Do You Make Wallets Fly Open? Customer Companies Do.
A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller "Multiple Streams of Internet Income" right now and he makes this point very blatantly:

[2003-08-18] Now Creating Your Own Distance Learning Course Makes More Sense Than Ever
People are flocking to distance learning as a way to grow personally and professionally. It's already widely used in the corporate, academic, and coaching worlds.

[2003-08-18] How To Quadruple Your Website Sales In Under 10 Hours
Practically every webmaster I come across could easily increase his web sales. Some could generate ten times the sales with only a few hours work. Yet, most seem oblivious to what they *need* to do to make this happen. They just plod along without implementing this one simple change, and expecting to miraculously start making a lot more sales from their website.

[2003-08-18] The Real Secret That You Don't Hear The Top Marketers Talking About! Revealing This Will Probably Get Me Banned!
In preparation for a radio interview with Annie Jennings of AnnieJenningspr.com, I sat contemplating the real secret to "big-time" on-line success. I was searching for the difference between those earning just a few hundred a month, and those earning thousands.

[2003-08-18] Keep it credible
One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.

[2003-08-18] How Much Time Should You Spend Marketing?
Clients ask me how much they should market and what's a realistic amount of time. They're not always happy when I say, "Almost all the time!"

[2003-08-18] 5 Ways to MAKE M0RE M0NEY With Your E-zine
Have you been publishing an e-zine for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret -- you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:

[2003-08-18] Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.

[2003-08-18] 4 Quick Tips for Promoting Your Business
Promotion...also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting my business, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:

[2003-08-18] The Business of Being Creative
Creativity is within everyone. We are born with it. Those who choose to wake up & utilize it through balance, will climb to the top of the ladder & without burning out. This article is about locating the ladder & beginning the upward climb.

[2003-08-18] How To Create Your Affiliate Mob And Increase Profits Dramatically!
Fact: The more affiliates you have out there screaming praises for your product or service, the more sales you're going to make.

[2003-08-18] Effective methods of doing business online!
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture? The truth is: while spectacular rise and fall of many dot com companies have been overly publicized, sales through Internet are still increasing by 20 - 25% each year. Even economic down turn of the recent years has not hampered this growth.

[2003-08-18] RP Promotion Strategy
You must be asking what does RP mean? I won't tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on the couch? You betcha!

[2003-08-18] Making Dollars and Cents from Google's New AdSense
Google's done it again with the recent launch of their new program, "AdSense." <https://www.google.com/adsense/> This program gives website owners the ability to generate cash simply by displaying AdWords Ads on their pages.

[2003-08-18] Why Most Law Firm Websites Don’t Work --- And How to Improve Them
"You never get a second chance to make a first impression." This maxim is true for many things in life, none more so than a website. While most law firms are professional in their day-to-day business operations, many still haven't learned that a website that's poorly designed can damage the firm's credibility and impair its image.

[2003-08-18] Power Thinking Tools - Goal Tending !
Want to break away from the pack? Then do know that it's not enough to have a goal. Once a goal is chosen, it must be detailed & groomed. That's what goal tending is all about. This article takes the reader through this process & on the way to experiencing the high level achievements that come only from working in this precise way.

[2003-08-18] Your Strengths, Your Money
What ARE Your *Strengths*? -- What are you really good at? -- What do your friends/coworkers compliment you about, over and over?

[2003-08-18] Will You Make These Mistakes When You Buy Retail Point of Sale Software?
If you're like most retailers, you're worried about making a mistake when you choose point of sale (POS) software. I don't blame you. Buying POS software is a big investment. Not to mention, POS software can have huge impact on the efficiency and success of your retail business!

[2003-08-18] Get What's Yours: Stop Waiting for that Check in the Mail (Cash Flow Problems Solved with Automated Payments)
In any business endeavor, an owner may encounter multiple sweaty-palmed experiences. Customers may engage in multi-tiered assaults ranging from vehement criticism of a product or service, censure for (the lack of) customer assistance, objection to time lag for delivering said product or service and the airing of numerous other grievances.

[2003-08-18] Why "Beginners Luck" Is Not Luck
Have you have noticed cases of beginners luck? You know, when you try something for the first time you happen to do really well at whatever you are doing.

[2003-08-18] Your Ideal Customer
Targeting your customers is vital to your online success. Increase your web profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers are and what they want:

[2003-08-18] Business Expenses
Business Expenses In general, the IRS Code No. 162 allows deductions for all necessary and ordinary expenses your you incur while carrying on business transactions for the purpose of earning income. Following is a list of the most prevalent expenses.

[2003-08-14] Relationship Marketing - Key for Small Local Business
Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails." The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers.

[2003-08-14] Joint Venture Marketing For Local Business
When it comes to marketing, offline businesses could do a lot worse than following in the footsteps of online businesses, especially their use of Joint Venture (JV) Marketing. That's when you market your product or service to the customers of another business, usually complimentary to your own.

[2003-08-14] Data Delivers Credibility
Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.

[2003-08-14] Why you need a killer executive summary in your business plan
Looking for capital for your business or investors for your company? Then you need a killer executive summary in your business plan.

[2003-08-14] Are You Selling to the CEO without Knowing It?
CEOs take much the same energetic, visionary approach to buying as they do to selling. Whether or not you plan to sell to them directly, it behooves you to understand how they approach buying, as the head of the buying is usually the ultimate "Approver" within that organization.

[2003-08-14] Competitive Selling Skills
Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer? Selling in today's marketplace reminds me of that line from ABC's Wide World of Sports: "The thrill of victory and the agony of defeat." For the salesperson in the arena, it's winner take all.

[2003-08-14] What really is “customer-focused selling?”
As salespeople, many of us have been conditioned to see things through our own eyes and our sales behaviors are based on these perceptions. Seeing a buy/sell relationship only through our own eyes, however, should be a thing of the past.

[2003-08-13] A Surefire Way to Increase Revenues
Are you looking for ways to gain visibility, reach potential customers and provide a great service for your existing customers? Regardless of whether you are a start up business or well established, you can increase your visibility and revenues with very little cash outlay for marketing by doing seminars and workshops.

[2003-08-13] Market Your Way To Success
Many people hold the belief that all they have to do is have a good product or service and business success will miraculously happen. Nothing could be further from the truth. Granted, you do need a good product or service, but you also need to let people know your company exists. You must have a good marketing strategy.

[2003-08-13] The Secret Of Hitting People's Buying Trigger!
It's a fact: You'll never make any real money online unless you know how to pull someone's buying trigger.

[2003-08-13] Where, oh where, can that little font be?
I'm not ashamed to admit it. I am a font junkie. I have so many fonts on my computer that I have lost count. But while I may not know the exact number of fonts I have on my computer, I can easily find the perfect font for my creations within a minute or so.

[2003-08-13] How to find a Professional Advisor that is right for you?
he right professional advisor can help you find the business that you are looking for. Many buyers when searching for a business for sale turn to their accountant and attorney for advice. Although your accountant or attorney may have experience dealing with various types of business, there are not professionals in helping you find a business for sale.

[2003-08-13] How To Speed Up Your PC Today... Without Upgrading Any Component!
Is your PC behaving strangly? Are you experiencing a slow down in the performance of your PC?

[2003-08-13] Financial Middleman for Small Business
Small online businesses are mostly represented by home-based entrepreneurs. In this regard any payment scheme or system should meet at least two criterions:

[2003-08-13] A Freelance Copywriter? Don¹t Overlook Their Value
To manage costs, many companies choose to handle the development of their marketing materials strictly in-house. What they don¹t realize is that they could be limiting their profits by following this strategy.

[2003-08-13] Increase Profits Through Automation
n years past, marketing simply meant running a few ads, doing a bit of direct mail and maybe putting up a poster or billboard. Today, things have changed. Not only do you have the front end marketing and promotions in order to gain customers and clients, you absolutely must have a good system in place to follow up with your customers and keep your name fresh in their mind. Additionally, competition has become increasingly fierce.

[2003-08-13] Online Press Rooms Save the Media Time and Frustration
When Web site usability guru Jakob Nielsen assessed how well major corporate sites met the needs of reporters, he gave them a "D" grade. Journalists who tested sites for him located basic information such as the companies' financials, management team, commitment to social responsibility and a phone number for a PR contact only 60 percent of the time.

[2003-08-13] E-marketplaces from Seller's Perspective
What is an E-marketplace anyway? E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions.

[2003-08-13] Stop! Put the site down and step away...
Imagine a successful site, totally dependent on internet traffic for Sales, enjoying good ranking across the board and a Google Page Index of 6. Yep, made in the shade and nothing could be finer.

[2003-08-13] Don't Push Your Prospective Buyer To Close Its Wallet
Some months ago the company I work for organized a selection in order to employ a person to work in the sales department. The idea was to get a young person, even if it has not so much experience.

[2003-08-13] Working Leads for your Network Marketing Business
You just purchased a batch of 100 network marketing leads. These network-marketing leads are fresh. They are no more than 24-hours old. They are exclusive to you.

[2003-08-13] Streamline Your Training Costs with Streaming Media
Streaming Media…now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Why is this?

[2003-08-13] Why Aren't You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.

[2003-08-13] Turn Benefits Into Sales with Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.

[2003-08-13] Generating Website Traffic with Sub-domains
Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. The low cost and flexibility of sub-domains offer virtually unlimited traffic-generating potential that won't break the bank. With a little creativity, you can dramatically improve your search engine ranking, bring in more visitors, and expose your site to entirely new markets.

[2003-08-13] Intensify Your Viral Call To Action
In this article I'll show you a simple but effective way to increase your reader's psychological motive to forward your newsletter or e-zine.

[2003-08-13] Online Marketing: Pay-Per-Click Search Engines
A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though.

[2003-08-13] How Important Is Search Engine Placement?
According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you may as well not be listed there at all.

[2003-08-13] Google Ranking WITHOUT submitting to Google
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.

[2003-08-13] Get Top Search-Engine Ranking Using Keyword Strategies
Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keywords in your META tags and web content.

[2003-08-13] How to Create and Send HTML Email
Until recently text-based email was the most popular way to communicate, however with the advent of html email you can now create and send beautiful graphics, create clickable links and use interactive forms.

[2003-08-13] What can they do for your business!
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.

[2003-08-13] Collect YOUR Cash First
Don't you hate being last? I know I do. This is especially true when it comes to a "hot new product."

[2003-08-13] How To Make the Right Friends through Networking
1. Do A Personal Network Inventory. Sixty-eight percent of you are going to find your next job through networking. Fifteen percent of you will use a search firm. Nine percent of you are going to find your future job through newspaper ads while eight percent will be through direct mailing.

[2003-08-13] 3 Essential Tools for Email Marketers
Marketing your business with email is an art. It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.

[2003-08-13] Develop a web site that stands out from the crowd
Attract your audience with a benefit that is different from other web sites. What is your distinct advantage? What separates you from your competition? What is distinctive about your offer? Why should your prospects choose you over others?

[2003-08-13] Mega Potter Means Mega Marketing Or is that: Mega Marketing Means Mega Potter
Every now and then something "Mega." comes along. Maybe it's that latest blockbuster movie, maybe it's the latest toy at holiday time or maybe it's something scandalous. When it happens though, it seems like we are all engulfed in it whether we choose to be or not. One "mega" event that just happened that was totally engulfing was the release of the 5th J.K. Rowling's book in the Harry Potter series.

[2003-08-13] Bridge the Gap Between Sales & Marketing
The marketplace has changed. This we know. What people may not know is today, a strong link between sales and marketing is essential to the very survival of any organization.

[2003-08-13] Are Your Work Habits Holding You Back
Whether you work for yourself or work for someone else, the perception others have of your level of professionalism will be determined by how organized you are. People who are most productive are those who stay organized.

[2003-08-12] Ethics Foundations for Business
With all the recent headlines about company misconduct and ethics violations has come a significant, and long overdue, increase in the consideration of ethics among businesses. As a result of the recent bad press about lawsuits against companies' "behaving badly", there has been a rapid, almost frantic scramble among many large corporations to set themselves apart from the "wrong-doers" in the business world. Companies have quickly penned ethics codes, instituted ethics compliance monitoring programs, or have had high-level corporate officers visibly touting their company's "new and improved" ethics focus in the hope of regaining consumer confidence in a devastated economy. And with good reason: consumers are increasingly wary of all business interactions, to the detriment of all, even the most upright of enterprises.

[2003-08-12] 10 Reasons why companies should start doing business online
With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?

[2003-08-12] Why communication is so important when selling to a global market
Today it is easier than ever to start and run a global business. Our advances technology has made the world shrink into one manageable market.

[2003-08-12] Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited?

[2003-08-12] An Online Marketer Meets A Normal Person
Often I get the feeling that normal people (you know, the ones that don't spend hours on end lurking behind their computer screens) think those of us who earn our living online are just, well...different.

[2003-08-12] Choosing The Wrong Server Will Literally Make Or Break You
Choosing the right web server will be one of the most important decisions you will ever make with your online business. Why? Because the web server you choose will literally make or break your online business.

[2003-08-12] Quadruple Your Online Sales in Just 4 Months
If you want a quick and simple way to create regular income online, follow my lead.

[2003-08-12] HOW TO COPE WITH ABUSE in the WORKPLACE
To a narcissist-employer, the members of his "staff" are Secondary Sources of Narcissistic Supply.

[2003-08-12] Entrepreneurs Are The Patriots of Today
On the Fourth of July, we celebrate the anniversary of the adoption of the Declaration of Independence. The ideals and the spirit of the Founding Fathers are very much alive in the 21st Century -- in the lives, and the struggles, of the small business person.

[2003-08-12] Be a Bulldog With Those Past Due Invoices
Make no mistake - if you forget about that outstanding past due invoice, so will the guy who owes it to you.

[2003-08-12] How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

[2003-08-12] They're customers -- not friends!
Like many net junkies, I tend to sign up in haste and unsubscribe at leisure. Most sites make it easy except for an ezine I'll call "Hal's World."

[2003-08-12] Storytelling - The Great Motivator of People
In a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits and features - long the sacred domain of anyone in sales.

[2003-08-12] Power Positioning -- How To Use It To Increase Sales Dramatically
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.

[2003-08-12] How to Get Massive Exposure for Your Site at Low to No Cost
As much as I hate to use "marketing language," using these four simple tactics will "light your traffic on fire" ... immediately. I guarantee it. And even better for you, each one of them can be used at absolutely no cost whatsoever.

[2003-08-12] Intuition: Maybe Not Such a "Soft" Skill After
Lorna Ramsay and her husband, David, live in Scotland and run the TOP-SET® Incident Investigation System ( http://www.TOP-SET.com ). They teach how to investigate industrial accidents all over the world, for high-hazard industries as well as the emergency services and the medical sector.

[2003-08-12] 12 Point Checklist for Writing Feature Articles
1. Have you selected your intended subject topic and carefully planned out your idea?

[2003-08-12] 10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

[2003-08-12] 3 Viral Marketing Secrets!
1) Forward Interesting Email To Friends Forward interesting e-mails to your online friends with your signature file included,

[2003-08-11] How to Fast Track Your Business to Success
We all want overnight success, yet I often see sites languishing with low traffic, low sales and low profits for years.

[2003-08-11] 3 Advanced Marketing Strategies!
1) Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."

[2003-08-11] Pay-Per-Clicks . . .One way to boost traffic to your Web site Part 2
(Continued from Part 1. For the complete article, write to Robin Nobles at robin@searchengineworkshops.com)

[2003-08-11] TV Reporter Shares the Secrets of Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom. So, here are five steps to increase your chances of getting covered that even some PR pros don't know:

[2003-08-11] Mind Tricking Sales Letters
Hype is everywhere. There are no ebooks on internet marketing, there are ebooks that change your life, bring you wealth and happiness. Guess what happens when these ebooks don't change their owners' lives? Right, buyers lose their belief! Today's sales letters copy writing provokes inevitable harm to customers and creates a fertile land for scams.

[2003-08-11] How to Deliver your Price Quote with Confidence
In this highly competitive market, it's easy to worry that once you state the price for your service, your prospective client will vanish. Even the most brazen of us may gulp when we finally have to say a number.

[2003-08-11] Little Known Guerilla Tactics for Finding Link Partners
Are you using these three little known ways to find link partners? If not you should be. Since decent link popularity is a must if you want to rank well and get more traffic.

[2003-08-11] "Out of Focus" Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.

[2003-08-11] Get Clients to Use your Service Again and Again: Two Solutions (Part 1)
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy?

[2003-08-08] Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.

[2003-08-08] How to avoid the oops of giving your price too soon
I'm willing to wager real money that you are asked, "How much do you charge?" early in a selling conversation. The problem is, if you answer it, you are sunk and if you avoid it, then any trust you've established flies out the window.

[2003-08-08] Make Money in Newsletters: Why and How?
Many newsletters are popping up everyday on the Internet. There are reasons why there are so many newsletters published electronically nowadays.

[2003-08-08] Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses -- we have close to 150 million customers a year in the U.S. alone.

[2003-08-08] Make Money Giving Away Stuff
"The Free Stuff Craze is Over" Yeah, I heard that too. Good thing I didn't believe it.

[2003-08-08] Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking group or occasional business conference where people share leads. And like most people, your time and effort isn't generating a steady stream of new business.

[2003-08-07] Avoiding Design Pitfalls
Design projects can sometimes be pretty intimidating especially if you are new at it. It seems that today anyone can aspire to be a designer armed with a fast computer and the right software. But design is not simply coming up with a few clever ideas on the screen and handing the finished word to the client expecting hugs and tears of gratitude. There are many traps that can catch unknowing designers and in this articles we will outline a few of these.

[2003-08-07] The Most Common and Costly Mistakes that 95% of Affiliates Make
Affiliate Programs! They are the best thing that has come along since sliced bread. They single handedly give everyone a chance to get a piece of the Internet pie.

[2003-08-07] How One Simple Concept Can Increase Your Sales
We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing.

[2003-08-07] Value is King : Making Big Bucks in IT
Value IS king. That's what we get paid for. For some strange reason, though, we tend to think that we are getting paid to use technology. If you look at ads for technology service companies, you frequently see a listing of skills. Qualifications. Abilities. As though the mere fact that some random firm possesses IT specialists that are familar with some random technology is going to transport a buyer's firm to dizzying heights of unforeseen profitability.

[2003-08-07] Ideas ¡V a framework for e-business Success
At its core, e-business is a simple proposition. Businesses interact with customers through various channels such as retail stores, phone, print, television, instant messaging and ATMs. Leveraging interactive channels like the Web can drive down costs, expand markets and create new revenue opportunities. For businesses that have mastered the interactive channel, there is plenty of good news.

[2003-08-07] Follow up Increases Sales 80% with Only 20% Effort
Did you know that 80% of all sales are made after the 5th contact? And that people who have already bought from you are your best bets for new products and services?

[2003-08-07] How To Target Your Market
Stop! If you have the slightest thought of selling anything online, you must be able to answer one question before you do anything...

[2003-08-06] Search Engine Optimization – What is it? Why does it work?
If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.

[2003-08-06] Understanding Niche Publicity
Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.

[2003-08-06] The Importance Of Sales Copy
There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlooking the importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct response sales message.)

[2003-08-03] 4 Unspoken Joint Venture Marketing Tactics!
1) Co-Op Ad For An E-zine Ad First find a targeted e-zine in which you would want to buy an ad. You would then persuade four other businesses to join in on the cost of the ad. In return they would get a space on the web site you are advertising. You would ask the four businesses to pay you 1/4 of the adâ€™s cost. That means you would pay nothing for the ad.

[2003-08-01] 11 Amazingly Effective Web Copywriting Tricks
The most important factor in your website making money for you is your web copy. You use words, pictures, and sounds to get across why they need what you have to offer. Therefore, it makes sense to devote considerable time to learning to write better copy. All of your other efforts are useless if your site visitors aren't led to taking the appropriate action when they get to your website. Many people are intimidated by the "craft" of copywriting, but here are 11 simple things you can do to improve your bottom line:

[2003-08-01] Unlimited Traffic And Unlimited Sales For Free
You really can get unlimited traffic to your website for free. You really can get unlimited sales for your product for free. You don't need to invest any money upfront to drive all this business to YOU. How do you accomplish this miracle? Start your own affiliate program!

[2003-08-01] Traffic Equal Sales???
Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website.

[2003-08-01] Time Management For The Internet Marketer
After a very short while operating your internet business you'll notice that you just don't have enough time to do all of the things that you think you "have" to do. I certainly felt that way. I mean - you download from you ISP to your desktop computer - 200 or 300 emails at a time and it soon gets overwhelming. So what did I do? Flounder - then learn what others were doing.

[2003-08-01] The Hardest Two Questions New Customers Ask
A big part of my day is spent answering email. This IS something I enjoy despite much of it being SPAM. I enjoy answering the mail because some of it is from people asking for advice. Sort of makes me feel important;-) Seriously - I like helping new-to-the-net. Here's a secret - help them get off to a good start and many of them later become not just your customers - but your repeat customers.

[2003-08-01] Using Mirror Pages Effectively
Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. This is through using what some call a mirror site or mirror pages.

[2003-08-01] Cooperate And Graduate
When I first started flight training in the US Air Force over a decade ago, one of the first expressions I learned was "co-operate and graduate." What the expression meant was that the way to make it through the highly competitive and very demanding course was by helping your fellow students. I regularly apply the lessons learned from that program to other areas of my life.

[2003-08-01] Serious Business
A very big part of internet marketing success is dependent upon conveying a professional, ethical, and trustworthy image. So many businesses convey just the opposite image without seeming to realize it. So I'll point out just a few things you may be doing that probably hurt your business more than you realize.

[2003-08-01] How Long Before Business Takes Off?
Many people operating internet-based businesses don't have a realistic expectations of how long it takes to get started. This is because of all the hype about how easy it is to make a fortune online. You can make money selling goods and services online. However, there is USUALLY a learning curve. From discussions with others earning a nice income online, it seems to take 8 months to a year before things take off. You can shorten this learning period though.

[2003-08-01] How To Get Thousands of New Subscribers
Subscribers are the life's blood of any ezine. In this article I thought I would give you some of the techniques I use every day to get tons of new subscribers. However, let me also point out that getting new subscribers is only part of the picture. You also want to keep them and that means you must offer them something of value. You must offer quality content to make them look forward to every issue.

[2003-08-01] Starting An Internet Business Without A Website
One of the questions I received this week asked about starting an internet-based business without a website. This individual was very new and just wanted to know if it was possible. He wanted to know how to go about getting started. How to choose a product, etc. He wasn't ready to build a website yet.

[2003-08-01] Change - The Only Constant
As you plan your online marketing efforts you need to be forever mindful, that what worked great yesterday might not work so great today. I remind you of this because most of us are so busy that we don't have time to waste on non-productive efforts. I know I certainly am forced to concentrate on what produces the greatest return for the time spent.

[2003-08-01] Are Internet Marketing Seminars, Conferences And Workshops Worth The Money?
I just came back from the Internet Marketing Power Workshop and wanted to share the experience with you. Part of the reason I wanted to do this is because I am sure many of you wonder about the real value of all of the workshops, seminars, and conferences you see advertised. I attended as a speaker/instructor, but also because I knew I could, and did, learn a lot from all of the other instructors.

[2003-08-01] The Art Of The Joint Venture
There is no quicker or easier way to grow your business than to joint venture with appropriate businesses. The reason this is so powerful is because of the leverage joint ventures allow you to harness. Doing joint ventures allows you to decisively capitalize on the resources that both you and others are under-utilizing.

[2003-08-01] How I Squeeze 26 Hours Out Of Every Day!
If you're like me, good time management skills and tools are an absolute necessity. We often have so many "alligators snapping out our heels" that we don't know where to start. Here's my "extreme time management system." Adopt it as your own and you'll feel like you've gained several hours a day. It's how I squeeze 26 hours out of every day.

[2003-08-01] Are You A Pelican Marketer?
Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish.

[2003-08-01] Building An Unstoppable Multi-pillar Business
Jay Conrad Levinson in his books Guerrilla Marketing Weapons and Guerrilla Marketing Attack, points out that there are easily hundreds, if not thousands, of tools/methods you can use in your marketing. He points out that your competition is probably only using a few. He also emphasizes that if you just use a few more - effectively - you will dominate your industry.

[2003-08-01] How To Write Ads So Compelling That Your Readers Are Totally Defenseless - They HAVE To Respond!
What is the real secret to writing ads that are totally irresistible? It's communicating with your reader on an emotional level! It's communicating that you really understand his needs, want, and fear. Sure, your offer needs to pass the logic test, but it also needs to tug at something inside of your reader.

[2003-08-01] 20 Simple Things To Do Today To Dramatically Increase Your Website Sales
Need to increase your website sales? There are major things you can do which often produce incredible results. Things like having your entire website professionally rewritten. However, there are many little things you can do which also generate increases in sales. Through a process of continuous testing and making continuous improvements you CAN increase sales!

[2003-08-01] Multiplying Yourself for Maximum Effect
A recently popular topic of discussion in internet forums is the value of affiliate programs with two-tiered commission structures. Are you better off participating in a program that pays you a large commission on all of your sales but nothing on the sales of people who sign up as affiliates through your site. Or ... are you better off getting say 10% less on your personal sales, but getting 10% commission on the sales of all sub-affiliates that sign up through your site.

[2003-08-01] EMail Thousands Per Month - Without Spamming
The recent rash of spamming is a real irritant. Yet I understand why some are tempted to do it. Of all the methods of selling items over the internet, none is more effective than emailing your message to a customer. All of the other methods require the customer to look for or stumble across your offer. With email your message is right in front of your potential customer and many will look it over. This has generated a blatant disregard for many folks not wanting to receive unsolicited emails.

[2003-08-01] Using Autoresponders to Really Accelerate Your Business Growth
At some point early in the growth of every budding cyber business, the owner realizes that his success is - to some extent - limited by how fast he can answer the email. I certainly did. I would get hundreds of requests for free reports I offered, or for price lists. Even using Eudora Pro to filter email on related topics into specific folders I discovered that inevitably an email or two slipped through every day.

[2003-08-01] Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.

[2003-08-01] Good Logo Design : 5 Things to Consider Before Choosing a Logo
USE When designing a logo an important consideration is how you plan to use it. A logo created for a website or full color stationery printing will be designed completely different than one designed for faxing and imprinting on coffee mugs.

[2003-08-01] Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.

[2003-08-01] Reciprocal Linking Techniques
Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.

[2003-08-01] 6 Steps on How to install confidence into your clients
What methods can we use to install confidence into your clients ?

[2003-08-01] Where is your business within the business cycle?
What's the saying, something like... you can't get where you want to go if you don't know where you're going. Every business starts and ends somewhere. First it's an idea and it may stay at this place for a short time or many years. Then it develops into a start-up that takes where you build the critical strong business foundation.

[2003-08-01] Reach Your "Perfect" Customers
Where is your business…right now? Is it where you want it to be? Do you know where you want it to be? Do you know what kind of people you want to do business with? Have you thought of how you are going to market to the kind of people you want to do business with?

[2003-08-01] How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut through this and get people to read your message and take an interest in what your advertising?

[2003-08-01] 4 Discussion Board Traffic Secrets!
1) Visit business discussion boards regularly.

[2003-08-01] 4 Ways To Get Your Prospect's Attention Fast
Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.



How to Boost Your Marketing Strategy Part 1

Is it possible to do too much marketing? Not really. In most cases, when you think you are doing too much, you are probably doing just the right amount. So, how can you know if you need to increase your marketing efforts?

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