Newsletter Archives 2015

Why you need a customer service response road map
Few customer complaints are personal. Still, it's human nature to feel attacked and react emotionally in these scenarios, especially when you're actively trying to treat customers well. To keep your customer support team from responding with knee-jerk reactions, you need a system in place to handle negative feedback consistently, coherently, and objectively1. This is the response road map.
5 Ways to Make Trust Your Most Important Marketing Asset
There was a time when all you had to do to land a sale was to look good and say all the right things. If it turned out that some of those things you promised didn't always materialize, no big deal, move on and find someone new.
How Small-Business Friendly Is Facebook?
Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them.
Mobile will disrupt your industry: 3 ways to protect your business
How important is mobile for marketing your business in 2015? If you've read any of my past posts, you should know the answer is "extremely important."
Don't Let Your Small Business Become Mediocre
I think it's safe to say that no one starts a new venture or a business simply to be average. There's a drive, a passion and a vision of possibilities. There's also confidence that great things can be achieved.
Don't Let Your Small Business Become Mediocre
I think it's safe to say that no one starts a new venture or a business simply to be average. There's a drive, a passion and a vision of possibilities. There's also confidence that great things can be achieved.
Why Your Brand Must Own a Single Word
Let's just start with the fact that every business has a brand – regardless of size, product category or market share.
Square Expands 'Square Cash' To Business Level Processing
Square announced the launch of Square Cash for businesses in the U.S. Until now, the product has only been available to individuals.
Is Your Voice Matching Your Product?
The tone of voice you use across your marketing will dictate how your customers view you.
60 Ways to Screw Up the Customer Experience
I rarely lead with the negative, but sometimes it's the best way to get someone's attention.
Small Business Franchises Projected To Spend 1/2 Of Their Ad Budgets Online
Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their total ad budgets on digital media during that time.
Why your marketing isn't working and how to fix it!
If a ship sets off on a voyage and it's just a fraction off course, it will soon end up massively off course, unless it quickly adjusts it's direction.
Do you have a 3D editorial calendar?
If you market online, you need content. It could be informational, it could be sales-oriented, it could be a mix of the two, but you need content. Some businesses make it up as they go along; others plan ahead. Guess which ones tend to drive more business their way?
The Tech Trends For Small Business in 2015
No matter how small or "old fashioned" a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include:
Here's a tactic to turn your challenges into breakthrough results
If you are a proactive business owner and you want to improve your sales or attract more high quality clients, this post is for you.
9 ways to reboot your digital marketing for the new year
I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices.
Go for the Big Win with Your Social Media Marketing Strategy
Social media offers fantastic opportunities for content promotion. Opportunities that didn’t exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can’t just use your social media accounts to accost followers with your “commercials.”
Speed of Resolution Over Speed of Response is Key to Social Media Success
For a lot of consumers, companies that can respond within minutes on the social sphere send out a far more positive message than those that dilly-dally.
Matt Cutts Explains The Most Common SEO Mistake
There are loads of small businesses missing out on some great opportunities because they have made a huge SEO mistake.
4 tips for generating more return business in any industry
If your small business marketing strategy doesn't include your existing customer base, it definitely should!
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