Newsletter Archives 2014

How to build brand trust - 4 essential steps
What?? You're kidding!! You just can't trust anyone anymore!! Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past few years - just look at the way people see the government, CEO's, foreign countries with corruption, our Congress, and many brands (company and product/service).
How to Get Sales and Marketing On the Same Page
The title of today's post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn't start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there's a culture of cooperation and integration within sales and marketing departments.
Creating great content for content marketing: don't overthink it
Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don't realize that they're making more of the problem than they have to.
Blogging, microblogging, media, social media or... Which for your business?
You may be wondering, which would be better for me or my business.. blogging, social bookmarking, a social media focus, or ?? A darned good question, particularly as all have a purpose, a time, a place, advantages and disadvantages. So, which one is best? There's no simple answer here, however, keep in mind that any option you select will require time {lots of it} , patience, and a commitment.
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How Small Businesses Could Leverage the Digital Newsroom Idea
Big brands like Coke, Nike and Marks and Spencer's have already launched magazine-style website with content that appeals to their core audiences. Can a small to mid-sized business with fewer resources do this?
Growing Social and 10 Social Media Tips to Help Build Your Brand Loyalty
Ok, you've gone to great lengths to create social media properties for your company. You've spent countless hours customizing the look and feel,built a following, curated and created content, so now what? The biggest thing you can likely do is to tell people about these resources. There's a number of subtle and effective ways to share pointers to your social streams.
10 Powerful ways to get people talking about your business
Here are 10 motivators, which inspire people to spread the word about you. See which ones you can adapt and apply into your business.
Strategic Approaches to Social Media Marketing
So many companies have become comfortable reacting to industry trends and competitors with tactics, that they end up with wasted effort, poor performance and plenty of frustration. This is especially true in the world of social media marketing as companies roll out social media tactics only to be left wondering in 6 months what the ROI is.
Google to Release New and "Softer" Panda Update for Small Businesses Soon!
Google is working its way to the "next generation" Google Panda algorithm updates. Matt Cutts, Google's Head of Search Spam, announced at the Search Marketing Expo that this version of Panda refresh is supposed to be softer than the previous updates.
5 Ways Business Owners Can Optimize Their Ads for Mobile
Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.
Do You Really Need To Kiss Up To Clients?
A big part of being on the agency or consultant side of our business is relationship-building and management. No question. In essence, your job is to build repoire and trust with the client. You want them to see you as a partner–a key member of the team.
How Much Transparency Is Too Much?
Transparency is a business concept that’s been tossed around liberally these last few years. To some extent social media has forced organizations to be more transparent, because they no longer had the luxury of hiding behind press releases and company spokespersons.
The Second Screen: What It Means For Small Business Marketers
For several years, the big marketing push has been to "go mobile." Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers.
Customer Loyalty Is Mostly About Choosing the Right Customers
I know the title of this post might raise some eyebrows, but it’s true – most businesses have the exact clients they’ve chosen.
5 Things You Know But Don't Do Enough
I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business.
How You Can Use Native Advertising To Complement Content Marketing
For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns with the likes of Google and Yahoo. While the online space was in its infancy for marketers, this approach was successful.
Can Negative Reviews Help Your Business?
Negative online reviews can be a scary thing for small business owners. People can leave you reviews all over the web, and there isn’t anything you can do about it.
Before Any of the Tactics Matter Answer These 3 Questions
Most business owners think marketing and immediately think email, copy, Facebook and promotions - you know, tactics. Heck, most marketers do the same thing. I've been working with business owners for over twenty five years now and I'm here today to once again affirm that none of the tactics matter until you are crystal clear about a handful of things.
How to quickly get more from your marketing
I'm going to show you how to avoid a common marketing mistake, which is causing a lot of pain to a lot of small business owners. I'malso going to share a cornerstone of great marketing with you, which can quickly improve your marketing results.
Are You Developing Your Product Or Your Customers?
I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision for where it is going. They are a bit concerned about how much money it is costing to build the product. They are a little worried about how long it will take before they start making money. Sometimes, in dark moments, they will admit to feeling some pressure over all the stress. There’s a reason that they feel that way.
Personal Brands for Everyone
2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the "year of the selfie." That was 2013. Thank you, Oxford Dictionaries.)
How To Get What You Want From Your Business
If you have been struggling to get the results you want from your business, this marketing tip could be just what you’re looking for. As you may have already discovered, the marketplace doesn't really care about what you want.
How To Market Your Business... Like Apple
Here’s a valuable marketing tip, from one of the world’s most successful companies. I’m going to share a marketing lesson from Apple, which you can apply directly into your business.
25 Outreach Tools That Can Take Your Business To New Heights
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn't. Check out these 25 awesome outreach tools for your smash business strategy. We're living in an era of content saturation. Over 2 million blog posts are published each day. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world's best-known bloggers have the ability to make or break their brand's reputation with a simple Tweet to their massive audience. Perhaps most notable is the fact that blogs fall just behind retail websites in likelihood to influence purchase decisions.
11 Tools to Help Your Small Business Go Digital
Looking to make your small business more “digital?” Here are some everyday tools that will reduce your reliance on dead trees (though possibly increase your reliance on reading glasses).
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we're nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons:
Fulfill Your Resolution To Blog In 11 Steps
So "blogging" is on your 2014 New Year's resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not going to be easy for you. You'll be all hot and ready at first but you'll probably never make it — at least not without my help. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn't built in a day. Mark my words.
Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses
Many of you reading this blog probably saw this post by Ignite Media’s Jim Tobin a few weeks ago. The big stat: Facebook engagement has dropped by as much as 44% in some cases.
How To Win Against Cheaper Competitors In 2014
Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you.
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