Newsletter Archives 2013

How to Turn Your Best Customers Into a Growth Engine
I've said repeatedly that building a vibrant community is the most important objective of any business these days. While this may sound like some social media laced feel good sentiment it's actually quite practical.
05.16.13
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05.15.13
How Your Small Business Can Create Content That Attracts New Customers
Online lead generation is critical to every small business. Our websites-and related properties-need to be constantly attracting new customers.
05.14.13
How to Choose the Right Business Model for Your Start-up
Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how you intend to add value – which is another way of saying – how you intend to make money.
05.09.13
Make billing painless with FreshBooks
Discover the fastest way to invoice your clients, log expenses and track time in the cloud.
05.08.13

3 Ways To Grow Your Business For Pennies
A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less!
05.07.13

Common Business Website Mistakes
In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University.
05.02.13

Are you ready for the cloud? 4 reasons to try Carbonite cloud backup.
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05.01.13

Twitter Vine in Small Business Marketing
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. So how can small business owners make the most of this trending social media app? Here is how to get started.
04.30.13

5 Ways to Turn Transactions Into Referrals
In today's inbound marketing, content driven, socially connected world organizations have become very, very good at building trust, providing education and moving prospects to the point of buying, but not always as good at transitioning all the warm fuzziness to the actual purchase experience.
04.25.13

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04.24.13

What Every Business Owner Needs To Know About Fear
Fear is a major stumbling block for many business owners. It causes them to make decisions, which seriously sabotage their chances of success.
04.23.13

7 Reasons you should switch to online backup
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
04.18.13

7 Reasons you should switch to online backup
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
04.17.13
How to Dissect a Prospect in 6 Revealing Steps
I believe the highest objective of a successful organization is the building of a vital community. Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services.
04.16.13

Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters.
04.12.13

How To Get The Attention Of Prospective Clients And Motivate Them To Take Action
Here are 2 essential areas to focus on, if you want to attract the attention of prospective clients and inspire them to take action.
04.11.13

4 Steps For Small Business Blogs To Get Big Results
Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers. While some say social media and SEO have leveled the playing field, blogging is by far one of the most effective ways for small businesses to achieve numerous business objectives.
04.09.13

Marketing You: The key to building a great business!
It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone.
04.04.13

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04.03.13

The Golden Age of Social Lead Targeting Has Arrived Fully
In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. In a way it was like the early prospectors digging around and bumping into gold with little more than an idea and some hard work staking claims.
04.02.13

Online Essentials All Small Business Marketers Should Know
As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services.
03.28.13

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03.27.13

5 Questions That Will Lead to Market Domination
One of the things most small business struggle with mightily is differentiation. And yet, it's probably the number one factor in the success of one business over another.
03.26.13

Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters.
03.25.13

How to Practically Guarantee Every New Offering Is a Winner
You sweat and toil and create new products and services that you just know that market is dying to get their hands on.
03.21.13

How can Carbonite online backup save you money?
Carbonite Business automatically backs up an unlimited number of computers, external hard drives and NAS devices to the cloud - no matter where those devices are located - real-time and in the background.
03.20.13

The Gap Between Social Media and Business Impact
In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven't mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.
03.19.13
Nobody Talks About Boring Businesses
Perhaps one of the most primary objectives of marketing is to get people talking about your business. Sure, you actually want them to buy from you, but when there’s buzz, when people think what you’re doing matters, there will be sales.
03.14.13
Ecommerce and Sales Tax Legislation
Lost tax revenue associated with ecommerce was estimated at $11.4 billion in 2012.* In 2013 states are expected to face crushing budget deficits. As a result, ecommerce businesses will be under the microscope by state auditors. Sales tax is more complex than ever and what you don't know about your liability can, and will, hurt you.
03.13.13
3 Things To Focus On If You Want To Quickly See Amazing Results
If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce massive, immediate results. They are based on 3 of the areas I work on, when I start marketing a new clients business.
03.12.13
Business Networking The "Right Way" Will Grow Your Business Quicker
Do your palms get sweaty and does your stomach start to churn at the thought of attending a face-to-face business networking function or meetup?
03.07.13
Quick Marketing Tip: Stop trying to appeal to everyone
One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one.
03.05.13
The 2 Most Important Words in Marketing are What If
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account.
02.28.13
Your Stuff Is Probably Good Enough
Small business owners and entrepreneurs create new stuff everyday. And the feeling that a business, product or service is their "baby" leads to constant fussing over making it good enough, better or perhaps the best.
02.26.13
Make Billing Painless in 2013 with FreshBooks
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!
02.25.13
Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters.
02.22.13
The 5 Pillars of New Media Strategy: There is no box!
I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity. Insight however, is precious.
02.21.13
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02.20.13
16 Case Studies Prove ROI of Mobile Marketing
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?
02.19.13
Social Media Strategy in 8 Steps
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall.
02.14.13
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02.13.13
How To Find Windfall Profits Within Your Business, Starting Now
There could be a fortune in hidden, windfall profits in your existing business, just waiting for you. In today’s post, I want to help you find it!
02.12.13
Forget About Social Media For A Moment. What's Your Mobile Strategy?
Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term?the impact of technology on society and behavior and how it opens up new touch points and changes expectations as a result.
02.07.13
3 Ways to Survive the Coming Social Bust
Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing.
02.05.13
7 Essential Elements to Small Business Growth
Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it's at for the small business.
01.31.13
New productivity tool for your arsenal... Fresh Idea Inside
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!
01.30.13
Is Your Business Ready For Local And Mobile Search?
As more and more “Googlers” take to their phones or tablets to search for the products or services they need, many businesses are finding that they’re being left behind. Local and mobile search are two strategies that are absolutely necessary if businesses want to maintain a competitive edge.
01.29.13
Social Media Is Not Your Saving Grace
Social media experts will tell you, and they'll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? Well all it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done.
01.24.13
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01.23.13
Building Trust & Credibility In 7 Steps
Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so. Organizations of all types and sizes are coming to terms with the need to better monetize their investments and one of the most compelling opportunities to do so is through helping sales leadership develop their personal brands online.
01.17.22
Designing Your Small Business Website for Your Ideal Customer
How do you design a website that will attract, engage and convert your ideal customer? Unfortunately, that's a question that most small business owners don't ask until they realize their website is doing none of those things.
01.17.13
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01.16.13
12 Month Total Online Presence Blueprint
I've been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence.
01.15.13
Online Billing Made Easy? What a Fresh Idea!
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!
01.14.13
Monitis - How Good is the User Experience of Your Website?
Just because your website is live, doesn't mean that it's loading fast or working properly. Monitis helps monitor the user experience of your site and alerts you instantly if there are issues.
01.11.13
How To Think About Differentiation For Your Business
I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner. So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different. It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in.
01.10.13
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01.10.13
USPS 2013 Rate Change - Save on Postage, Free Trial
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01.09.13
The 3 Rock Solid Questions To Guide 2013 Social Media Success
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.
01.08.13
7 Marketing Metrics Worth Obsessing Over
Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things.
01.03.13

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