Newsletter Archives 2016

5 Great Articles About How To Gain Business Via LinkedIn
LinkedIn is an enigma to most small business owners who mostly see it as a way to learn more about a sales prospect. There are actually multiple strategies on using LinkedIn as an integral part of your marketing and sales strategy. The team has scoured the web for the 5 best articles articles that will motivate you to use LinkedIn effectively and often in order to grow your business.
The Post-EMV Friendly Fraud Epidemic
A recent report by CBS showed that 86 percent of consumer chargebacks are deliberate. This is a growing trend of friendly fraud—where consumers make a purchase online and then request a chargeback from the issuing bank after receiving the goods or services they ordered. Instances of friendly fraud tend to spike after data breaches—another high-frequency occurrence lately—as true fraud rises and consumers jump on the bandwagon to receive a refund from the merchant.
Multilayered Authentication Best Practices for CNP Merchants After the EMV Migration
Less than a quarter of 48 national retailers surveyed recently said they have implemented EMV technology. While the migration has turned out to be a marathon rather than a sprint, the impacts have been seen fairly quickly. As 2016 progresses, more CP (card-present) merchants will integrate card-chip compatible terminals into their POS (point-of-sale) systems. Although complete migration is expected to take up to seven years, CNP (card-not-present) merchants will struggle with increased fraud as criminals shift online to more vulnerable remote payments.
Why Podcasts Are Powerful For Small Business Marketing
In case you haven't already heard, podcasts are kind of a big deal.
Six Top Tips to Name Your Business
Every business has a name. And if you are thinking of starting a business, one of the first questions you’ll face is what to name it. There is more than one way to name a business. Here are a few approaches you might like.
Why 34 clear facts on Viewable Impressions matter
Impressions are a metric used in advertising to measure media delivery.
5 Annoying Facebook Marketing Tactics You Need to Stop Doing Right Now (And What to Do Instead)
Yes, we all know that Facebook's organic reach for business pages is way, way down these days. It's tougher than ever to reach people on the world's most popular social network, even those who already like you.
The Best Social Media Marketing Tools You Never Heard Of
Every small business is being told to hop on social media, but where do you start? It's no brainer to set up an account on Twitter or Facebook and to start following people. But what next? What tools are there?
Best Practices to Grow Your Business
Growth can mean many different things: increased sales, more customers, a bigger staff, or a larger inventory. Best Practices to Grow Your Business is a quick read full of practical tips for taking your small business to the next level and managing everything else along the way.
PageCloud Just Launched Its Web Editor [Try Now]
Start from a blank page, your design files - or even your existing website. Go as far as you want with interactive widgets, custom code, and truly open-minded design. Meet PageCloud and save 20% off your first year - use coupon code WSN.
Austin's only fully online MBA cohort program - Concordia University Texas
Starting a small business takes courage, passion and knowledge. Now, get the skills you need to make your small business successful with an online MBA from Concordia University Texas, designed specifically for working students. The online MBA from Concordia University Texas is designed specifically for working students.
Why even the smallest business should use a CDN
The response to my "URGENT!!!" email came late in the evening:
6 Small Business Tips for Growing Your Prospect Base
"I want to waste time chasing the wrong prospects," said no small business ever. We hear you. Focusing your efforts and delivering the right messaging, to the right people, at the right time can make all the difference..
SEO Automation Instead of 24/7 Dull SEO Work
SEO copyrighting isn't a thing you can delegate to a machine. As for the rest of your SEO tasks, they should definitely be automated: checking website rankings for all important keywords, running regular site audits, tracking your backlink integrity, etc.
Nurturing virtual teams in the 21st century
In my days as Public Affairs Director at CAA Ontario, I coordinated a remote team. Not only was the team remote, but its attention was immensely diffuse. That is to say that each member of the team had a multitude of responsibilities, and my team was only a small item on their list of priorities.
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