Newsletter Archives 2013

How To Win Against Cheaper Competitors In 2014
Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you.
12.31.13
What Everybody Ought To Know About Comfort Zones
I’d like to share a key decision with you today, which every successful business owner needs to make.
12.24.13
Why You Should Optimize For Customers And Not Search Engines
Judging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.
12.19.13
The Best Way to Sell a Service Is . . .
I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges.
12.17.13
Why Audience Development Must Come Before Business Development
I was recently asked to help a mid sized software company devise a marketing plan. This organization claims they just don't get marketing, and no one at the organization really owns it, so they struggle.
12.12.13
Sales and use tax: are you hitting the moving target?
Every jurisdiction you deal with adds a layer of complexity to your business. Localities are regularly changing tax rates and rules, making compliance a moving target. Read "The Definitive Guide to
Sales and Use Tax" and discover how to:
12.11.13Customer Service — Your Most Powerful Retention Tool Or Your Competitors Most Powerful Acquisition Tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Let me share with you a real-world example of what I'm referring to:
12.10.13
Collect Faster on Your Unpaid Invoices [Free Trial]
Whether you send 50 or 5,000 invoices per month, ZenCash is going to significantly reduce the amount of time you spend following up with unpaid invoices.
12.09.13
No joke... download anything you want from GraphicStock.com
It's no joke--GraphicStock is giving you 7 days to download any graphics and images you want, for free
12.06.13
15 Reasons To Start Blogging In 2014!
So, why bother blogging? Here are just 15 reasons, why I recommend you add a business blog to your 2014 marketing mix:
12.05.13
All You Really Need to Know About Marketing
Marketing just isn't that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter.
12.03.13
The Number 1 Thing You Must Know, For Your Business To Succeed
This article is one of the most important I have ever written. It’s also a lot longer than my usual work, so you may want to bookmark it and return to it. There’s a lot to take in and think about.
11.28.13
Lessons To Learn From A Failed Business
He was a small business owner, who had to cease trading after 5 years in business, because of 2 critical errors he had made. As well as showing you the errors, I’m going to show you how to make sure this never happens to you.
11.26.13
Social Media Participation — A View Of The Bigger Picture
Social media technologies and platforms are now everywhere internet connectivity exists: desktop, tablet, smartphones and even kitchen appliances, cars and wearable devices.
11.21.13
5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative.
11.19.13
7 Days of Complimentary Downloads: 100,000 Video and Audio Clips
To create awareness for Video Blocks, they are giving away 7 days of complimentary access to download anything you want from over 100,000 clips of video, motion backgrounds, production music and more:
11.15.13
What I Know for Sure About Leadership
I've learned a great deal about leadership in the process of trying to build a business. Only recently have I come to appreciate the important role that effective leadership plays in actually growing a business.
11.14.13
Social Circles — Use Social Media to Build a Touchpoint Corral
There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%.
11.12.13
Old Management Ideas and Practices That Won't Die
You can’t talk about the future of work without referring to many of the old and outdated management practices that are still the standard in most companies around the world. Oddly enough most of the people who created these management ideas and practices are now dead. What does it say about our companies and managers when we continue to build upon ideas, principles, and philosophies that are not relevant anymore? Management practices were created to be used during their present time during the then present condition. Much has changed in just the past 5-10 years so shouldn’t the way we manage and lead our companies change as well?
11.07.13
How to Maximize Email Lead Capture
Despite the reports coming out of some corners of social media, email as a marketing tool is very much alive. In fact, email marketing still produces the highest return on investment of any form of marketing.
11.05.13
5 Out-Of-The-Box Ideas That Will Boost Your Team's Creativity
Last week, I participated in a panel discussion on creativity for the Minnesota PRSA chapter. We discussed creativity from a variety of angles:
10.31.13
Stop Trying To Please Everyone. Seriously. Stop it!
The message behind today’s marketing post may sound a little counter intuitive. I’m going to explain why the key to gaining the visibility your business needs, is to be LESS visible.
10.29.13
How Can I Get My Local Business to Rank Higher in Search?
For today’s answer I wish I could say there was some magic pixie dust, but the fact is getting your local business to show up high in the search results takes some work.
10.24.13
Tweet Scheduling and Google Helps Facebook Ad Targeting
I'm pleased to announce that my second book "Earn It. Don't Buy It. The CMO's Guide To Social Media Marketing in a Post Facebook World" is now available for Kindle and pre-order for those of you who still enjoy a good paperback. More to come on that later. In other news, Twitter rolls out native tweet scheduling and there's an interesting way to use Google+ to create micro-targeted ad lists for Facebook.
10.22.13
11 Big Myths About Social Media and Content Marketing
Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute:
10.17.13
Why Most Small Businesses Go Broke AND How To Avoid It
Many people ask me why it is that most small businesses fail. Although there are a number of sub reasons, there are 2 connected reasons behind every failed business I have ever studied.
10.15.13
The Death of Keyword Data
Google has been playing again according to a recent post on HubSpot's Inbound Marketing blog. It is to encrypt all keyword searches except for click on ads. What does that mean?
10.10.13
The Best Ways to Educate Employees About the Future of Work and Collaboration
We recently released our report on the Future of Work. One of the things we explored was the best ways to educate employees on the value and benefit of collaboration platforms within organizations. Employee adoption is consistently ranked as one of the top challenges when it comes deploying collaborative technologies and strategies and education and training is the best way to help overcome that.
10.08.13
The Secret to Building the Most Profitable Business Possible
Perhaps the most important marketing step any business can take is to discover a way to be different. Different is doing something like no other. Different is creating your own category. Different is exceeding people's chronically low expectations. Different is marketing in a way that makes people take notice.
10.03.13
Why We Should All Learn To Program A Computer
A friend of mine who is in high school asked me – “what is one piece of advice you could give me that would help me in my career the most?”
10.01.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
09.27.13
How To Attract The Attention And Interest Of Your Marketplace
If you would like to attract the attention and interest of your marketplace, this post is just for you. I was prompted to write this, after I shared something on my Twitter and Facebook accounts yesterday, which resulted in 2 very different reactions from people.
09.26.13
Meeting Requirements vs Meeting Needs
A while ago I was meeting with a prospective client who told me about how much trouble they were having with their collaboration efforts at his company. We talked for a while and I was shown a list of requirements for what the platform should have. I took that list and then went to go speak with a few employees in the organization to find out why they weren’t using the tools if the requirements were met.
09.24.13
Get the Number 1 CRM Solution for Small Business - Free
Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors and suppliers.
09.20.13
Why Your Competitors Are Winning
Most markets have competition. A competitor may come in the form of a highly visible organization down the street that hopes to attract the same customers as you, with essentially the same offerings, or it may come from a seemingly unrelated source vying from your customer's limited resources – a plumber may lose business to an HVAC contractor when someone decides to upgrade the air conditioning unit over the hot water heater.
09.19.13
4 Types of Referral Programs Every Business Needs
One of the things I always feel the need to emphasize is that referral generation is something that should be baked into pretty much every angle possible. It’s not something that do one time or one way.
09.17.13
Chelle's recipe for success called for a dash of GoDaddy.
"I'm proof that a busy, working mom can reach her goals. Thanks to GoDaddy, I've built a successful online business that changes lives every day."
09.16.13
Optimize Your Sales Pipeline
Effectively managing and making the most of the sales pipeline is something that often gets neglected by too many sales managers. Bottom-line result of this ongoing practice is that top-line revenues decline.
09.12.13
Amazon Product Ads - Sign up and get $75 in Free Clicks
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."
09.11.13
Amazon Product Ads - Sign up and get $75 in Free Clicks
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."
09.11.13
5 Content Strategies For The Web To Drive Business Goals
Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of a professional SEO agency like seOverflow, the following 5 content strategies for the web will empower your content to drive targeted traffic from multiple sources (search engines, social networks, referring sites) and meet your true business goals…the ones that pay the bills.
09.10.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
09.06.13
Facebook is Getting More Two-Faced By the Day
I talked with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum.
09.05.13
Zip Codes for Sales Tax: The Wrong Tool for the Job
Many businesses use ZIP code tables to calculate their sales tax obligations. What they don't know is ZIP codes are not tied to sales tax jurisdictions, resulting in inaccurate calculation.
09.04.13
Perception: The Key To Improving Every Area Of Your Business
How do you feel about your business and the work you do? That may seem like an odd question. However, the way you feel about what you do has a huge impact on the quality of your work and how others feel about you.
09.03.13
Content Marketing — How Strategy Supports Success
We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. “Pinterest is hot, we’ve got to get our presence in place there. No, wait. This Vine this is all the rage. Let’s focus there.” As you can imagine, a scattershot approach is a great way to waste resources, but you’re not going to accomplish much beyond that unless you’re very, very lucky. What’s needed is an underlying strategy. If you’re thinking about the what where and when, you’ve put the cart before the horse. You first have to determine the who, why, and how.
08.29.13
Why Outbound Marketing Has Never Been More Effective
The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.
08.27.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
08.26.13
25 Reasons To Write A Business Blog
Without doubt, business blogging is the most powerful and cost effective marketing tool I have ever encountered. It's also extremely enjoyable.
08.22.13
30-day Free trial on Zoho Pulse : The social network for your company.
Interested in getting social? We recommend you to try Zoho Pulse, which is the "New Intranet" with a Social face to it. It is packed with features that help you connect and collaborate with your colleagues, even while you're not at your desk.
08.21.13
How To Build A Successful Business
It's a very broad question, but a lot of people ask me for help with how to build a successful business. So, here's some of the best business development advice I know, along with lots of examples. I hope you find it useful!
08.20.13
Handle All Aspects Of Your SEO Campaign With This Complete Solution
If you're looking for a SEO tool to help you with all aspects of your optimization campaign, then give Visible.net a look. They provide all the metrics you'll need to give your website the improvements it needs to gain traffic and move up the page rank.
08.19.13
The Problem With Inbound Marketing
I've been promoting the concept of inbound marketing for about ten years now. I certainly didn't coin the term "inbound marketing," but it's a concept that has been the basis of my teaching and it's the approach that I've used to build my business.
08.15.13
Monitor five websites for free!
Websites are the lifeline of today's businesses and tracking the up-time and performance of websites from across the globe is key to business success. Any lag in the performance of your business website can be catastrophic and result in the loss of revenue and goodwill.
08.14.13
Why You Must Armor Your Online Reputation
When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking our calls well before their sundry crises struck.
08.13.13
Two Pros used GoDaddy to pump up their business.
When their old site wasn't generating interest, Two Pros Fitness used Website Builder to redesign it. Now it gets them new clients while they work.
08.12.13
When Should You Start Building Your Social Networks?
During a neighborhood gathering I met a small business owner and after sharing our respective backgrounds, he proceeded to tell me his troubles with not having the time to keep his website current. Competitors were seemingly overwhelming his category online. He also disclosed that his offering requires a bit of an educational sales cycle and the industry category has had some mixed press.
08.08.13
Skip the zip, get cloud backup. Free trial and special offer!
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
08.07.13
Is Outsourcing Your Content Marketing Evil?
More than ever small businesses are using some form of content marketing to promote themselves. I've been beating this drum for a number of years and it's taking hold in a big way.
08.06.13
Skip the zip, get cloud backup. Free trial and special offer!
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
08.08.07
Is Outsourcing Your Content Marketing Evil?
More than ever small businesses are using some form of content marketing to promote themselves. I've been beating this drum for a number of years and it's taking hold in a big way.
08.06.13
Make Video Part Of Your Social Media Marketing
If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world's second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. Social media video is hugely popular and includes everything from Vine (Twitter's 6-second mobile video app) to long-form videos on YouTube. According to research by Pew Internet, 71% of online Americans use social media video sites (and that study was conducted in 2011?the percentage has likely increased since then).
08.01.13
How to Find a New Web Host for Your Small Business
The phone's ringing off the hook, your only employee didn't show up today and your website and email just crashed. It's another hectic day in the life of a busy entrepreneur. Someday, you'll be able to take a day off ? maybe even a whole week! But that won't be anytime soon.
07.30.13
How to Write Benefits-led Copy
How many times have you heard that the best copy focuses on the benefits of your product or service?
07.25.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
07.24.13
What Type Of Clients Do You Choose To Work With?
Are you working with the right type of clients or customers, doing work that inspires you and rewards you on every level?
07.23.13
Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters. It monitors critical metrics such as CPU usage, memory, disk, processes, services and network utilization for Windows machines and alerts you if there is any downtime.
07.22.13
Small Business Q&A On SEO And Content Marketing
The idea of making online content that is useful to people as well as easy to find and share applies to any organization whether it’s a B2B software company, a non-profit association or a government organization. There’s so much information being produced and promoted plus a growing array options for consuming content that standing out can be a real challenge.
07.18.13
Complimentary ebook: 5 Simple Ways SMB's Can Improve Online Security
While security breaches of enterprise corporations may make headlines, small and medium businesses (SMB's) are often the most vulnerable to cybercrime.
07.17.13
We Need to Evangelize More About Content Marketing
I've really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly as a way to keep track of all of it myself. The best way to follow along is my Twitter feed, but I'm also starting to use content curation services such as Meddle and Scoop, to test drive them and to share/save content.
07.16.13
Sindy gained new customers with a GoDaddy website. SAVE 35% on yours!
As a photographer, Sindy needed a website that was able to display big, beautiful images. With GoDaddy Website Builder, she built a picture-perfect website with a design that was easy to modify and make her own.
07.15.13
Get the Number 1 CRM Solution for Small Business - Free
Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors and suppliers.
07.12.13
You're Not Scared: You Just Need The Right Strategy
We live in a golden age of marketing, with amazing opportunities for you to grow a hugely successful business. So, what are you doing with it all?
07.11.13
Take data backup off your to do list. Get Carbonite today.
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices - no matter where those devices are located - real-time and in the background.
07.10.13
How to Thoroughly Spy On Your Competition
Okay, maybe spy is a little strong but experience tells me that most small business don't know much at all about what their greatest competitors are up to when it comes to marketing.
07.09.13
The Winner's Guide To Business Success
Would you like to attract more high quality clients and earn higher fees? If you just answered ‘yes’, the following quick marketing tip could be exactly what you need.
07.02.13
The Problem with Marketing is It's Full of Marketers
I'm a marketer. In marketing, our mission, if you like, is to instill desire. You may see a product you like, but don't necessarily need. Marketing's job is to instill enough desire around that product to make you need, or want, it.
06.27.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
06.26.13
Integrate SEO, Social Media & Content Marketing Into Your Business
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.
06.25.13
Survey: Technology a Challenge and Opportunity
Did you know that the 23 million small businesses in America account for 54% of all U.S. sales? Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?
06.20.13
Amazon Product Ads - Sign up and get $75 in Free Clicks
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."
06.19.13
Amazon Product Ads - Sign up and get $75 in Free Clicks
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."
06.19.13
How To Attract More Clients And Build A Great Reputation
There is always a gap in the market, for service providers who deliver on their client’s expectations. This is because the marketplace is already frustrated at being lied to by companies, who fail to deliver on their promises.
06.18.13
Solving the Most Frustrating Part of Marketing
I've spent the better part of the last 10 years telling any small business owner that would listen that marketing isn't really that complicated.
06.13.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
06.12.13
Why Your Marketing Messages Must Be Backed Up With Action
Society places huge value in people, who deliver the goods. It’s easy to see why, when you consider that we have all been let down at some point by people, products or services.
06.11.13
How to Give Stuff Away to Generate Referrals
I write about the power of building a network of strategic marketing partners a lot. I truly believe it’s an underutilized small business strategies.
06.06.13
What is Marketplace Fairness?
It's been all over the news. It's going to revolutionize the way ecommerce businesses operate. The Senate approves, the White House supports, it's gone to the House... but what is it?
06.05.13
Do the research. Interpret it. Make the decision. Take action!
Here's a very quick tip, to help you turn your feedback or research, into results.
06.04.13
How To Make Time For Business Growth
If you're like most small business owners, your day is sucked dry with tasks you must do to keep your business afloat.
05.30.13
How to Generate 5 Times the Leads You Are Today
One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it?
05.28.13
Reboot Your Business And Your Life
I've been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it.
05.23.13
Make billing painless with FreshBooks
Make billing painless with FreshBooks. Discover the fastest way to invoice your clients, log expenses and track time in the cloud.
05.22.13
Be Irresistible To Prospective Clients In Just 3 Steps
If you want clients and prospective clients to think of you as the go-to person, for whatever service you provide, I believe you'll find this post really useful. It's based around 3 steps you can take, which will change the way people think and feel about you, so you become their irresistible choice.
05.21.13
How to Turn Your Best Customers Into a Growth Engine
I've said repeatedly that building a vibrant community is the most important objective of any business these days. While this may sound like some social media laced feel good sentiment it's actually quite practical.
05.16.13
Skip the zip, get Carbonite cloud backup. Free trial + special offer!
Try Carbonite Business online backup FREE for 30 days & get 2 bonus months when you subscribe.
05.15.13
How Your Small Business Can Create Content That Attracts New Customers
Online lead generation is critical to every small business. Our websites-and related properties-need to be constantly attracting new customers.
05.14.13
How to Choose the Right Business Model for Your Start-up
Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how you intend to add value ? which is another way of saying ? how you intend to make money.
05.09.13
Make billing painless with FreshBooks
Discover the fastest way to invoice your clients, log expenses and track time in the cloud.
05.08.13

3 Ways To Grow Your Business For Pennies
A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less!
05.07.13

Common Business Website Mistakes
In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University.
05.02.13

Are you ready for the cloud? 4 reasons to try Carbonite cloud backup.
Carbonite Business automatically backs up an unlimited number of computers, external hard drives and NAS devices to the cloud – no matter where those devices are located – real-time and in the background.
05.01.13

Twitter Vine in Small Business Marketing
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. So how can small business owners make the most of this trending social media app? Here is how to get started.
04.30.13

5 Ways to Turn Transactions Into Referrals
In today's inbound marketing, content driven, socially connected world organizations have become very, very good at building trust, providing education and moving prospects to the point of buying, but not always as good at transitioning all the warm fuzziness to the actual purchase experience.
04.25.13

Take data backup off your to do list. Get Carbonite today.
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices ? no matter where those devices are located ? real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.
04.24.13

What Every Business Owner Needs To Know About Fear
Fear is a major stumbling block for many business owners. It causes them to make decisions, which seriously sabotage their chances of success.
04.23.13

7 Reasons you should switch to online backup
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
04.18.13

7 Reasons you should switch to online backup
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
04.17.13
How to Dissect a Prospect in 6 Revealing Steps
I believe the highest objective of a successful organization is the building of a vital community. Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services.
04.16.13

Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters.
04.12.13

How To Get The Attention Of Prospective Clients And Motivate Them To Take Action
Here are 2 essential areas to focus on, if you want to attract the attention of prospective clients and inspire them to take action.
04.11.13

4 Steps For Small Business Blogs To Get Big Results
Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers. While some say social media and SEO have leveled the playing field, blogging is by far one of the most effective ways for small businesses to achieve numerous business objectives.
04.09.13

Marketing You: The key to building a great business!
It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone.
04.04.13

New Digital Mailroom - Save on Postage, Free Trial
Do-It-All with Your NEW Digital Mailroom. Try Free for 60-Days, Pay Only $9.99 for Shipping! Save Gas, Save Postage, Save Money, and Save Time with Easy-to-use Online Mailing & Shipping Tools!
04.03.13

The Golden Age of Social Lead Targeting Has Arrived Fully
In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. In a way it was like the early prospectors digging around and bumping into gold with little more than an idea and some hard work staking claims.
04.02.13

Online Essentials All Small Business Marketers Should Know
As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services.
03.28.13

Email Only Offer: Try Carbonite free, get 2 bonus months
Carbonite Business automatically backs up an unlimited number of computers, external hard drives and NAS devices to the cloud ? no matter where those devices are located ? real-time and in the background.
03.27.13

5 Questions That Will Lead to Market Domination
One of the things most small business struggle with mightily is differentiation. And yet, it's probably the number one factor in the success of one business over another.
03.26.13

Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters.
03.25.13

How to Practically Guarantee Every New Offering Is a Winner
You sweat and toil and create new products and services that you just know that market is dying to get their hands on.
03.21.13

How can Carbonite online backup save you money?
Carbonite Business automatically backs up an unlimited number of computers, external hard drives and NAS devices to the cloud - no matter where those devices are located - real-time and in the background.
03.20.13

The Gap Between Social Media and Business Impact
In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven't mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.
03.19.13
Nobody Talks About Boring Businesses
Perhaps one of the most primary objectives of marketing is to get people talking about your business. Sure, you actually want them to buy from you, but when there’s buzz, when people think what you’re doing matters, there will be sales.
03.14.13
Ecommerce and Sales Tax Legislation
Lost tax revenue associated with ecommerce was estimated at $11.4 billion in 2012.* In 2013 states are expected to face crushing budget deficits. As a result, ecommerce businesses will be under the microscope by state auditors. Sales tax is more complex than ever and what you don't know about your liability can, and will, hurt you.
03.13.13
3 Things To Focus On If You Want To Quickly See Amazing Results
If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce massive, immediate results. They are based on 3 of the areas I work on, when I start marketing a new clients business.
03.12.13
Business Networking The "Right Way" Will Grow Your Business Quicker
Do your palms get sweaty and does your stomach start to churn at the thought of attending a face-to-face business networking function or meetup?
03.07.13
Quick Marketing Tip: Stop trying to appeal to everyone
One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one.
03.05.13
The 2 Most Important Words in Marketing are What If
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account.
02.28.13
Your Stuff Is Probably Good Enough
Small business owners and entrepreneurs create new stuff everyday. And the feeling that a business, product or service is their "baby" leads to constant fussing over making it good enough, better or perhaps the best.
02.26.13
Make Billing Painless in 2013 with FreshBooks
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!
02.25.13
Monitor Availability and Performance of your Websites, Web Apps & Servers - Free Trial
Server monitoring service from Site24x7 is a Windows agent based monitoring solution that helps monitor the availability and performance of backend systems such as servers and desktops across branch offices and datacenters.
02.22.13
The 5 Pillars of New Media Strategy: There is no box!
I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity. Insight however, is precious.
02.21.13
Special invitation to try Carbonite for free and get 2 bonus months
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
02.20.13
16 Case Studies Prove ROI of Mobile Marketing
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?
02.19.13
Social Media Strategy in 8 Steps
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall.
02.14.13
[Exclusive email offer] Try Carbonite free, get 2 bonus months
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices - no matter where those devices are located - real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.
02.13.13
How To Find Windfall Profits Within Your Business, Starting Now
There could be a fortune in hidden, windfall profits in your existing business, just waiting for you. In today’s post, I want to help you find it!
02.12.13
Forget About Social Media For A Moment. What's Your Mobile Strategy?
Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term?the impact of technology on society and behavior and how it opens up new touch points and changes expectations as a result.
02.07.13
3 Ways to Survive the Coming Social Bust
Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing.
02.05.13
7 Essential Elements to Small Business Growth
Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it's at for the small business.
01.31.13
New productivity tool for your arsenal... Fresh Idea Inside
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!
01.30.13
Is Your Business Ready For Local And Mobile Search?
As more and more “Googlers” take to their phones or tablets to search for the products or services they need, many businesses are finding that they’re being left behind. Local and mobile search are two strategies that are absolutely necessary if businesses want to maintain a competitive edge.
01.29.13
Social Media Is Not Your Saving Grace
Social media experts will tell you, and they'll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? Well all it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done.
01.24.13
How often do you backup? Get automatic online backup today.
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices ? no matter where those devices are located - real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.
01.23.13
Building Trust & Credibility In 7 Steps
Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so. Organizations of all types and sizes are coming to terms with the need to better monetize their investments and one of the most compelling opportunities to do so is through helping sales leadership develop their personal brands online.
01.17.22
Designing Your Small Business Website for Your Ideal Customer
How do you design a website that will attract, engage and convert your ideal customer? Unfortunately, that's a question that most small business owners don't ask until they realize their website is doing none of those things.
01.17.13
Special offer: Try Carbonite Business free, get 2 bonus months
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.
01.16.13
12 Month Total Online Presence Blueprint
I've been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence.
01.15.13
Online Billing Made Easy? What a Fresh Idea!
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!
01.14.13
Monitis - How Good is the User Experience of Your Website?
Just because your website is live, doesn't mean that it's loading fast or working properly. Monitis helps monitor the user experience of your site and alerts you instantly if there are issues.
01.11.13
How To Think About Differentiation For Your Business
I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner. So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different. It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in.
01.10.13
Traders Wanted. No Experience necessary.
Join the many thousands of people who have taken control of their futures and created a richer life through trading Foreign Exchange (Forex).
01.10.13
USPS 2013 Rate Change - Save on Postage, Free Trial
The NEW Digital Mailroom is the most flexible mailing and shipping system for business people with small offices, but big goals. Enjoy the advanced functionality of an online interface plus the unmatched speed and accuracy of a postage meter.
01.09.13
The 3 Rock Solid Questions To Guide 2013 Social Media Success
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.
01.08.13
7 Marketing Metrics Worth Obsessing Over
Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things.
01.03.13

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