Newsletter Archives 2015

9 Mobile Marketing Ideas That Go Beyond Your Website
So, you've got your mobile-friendly website all set up. Your site—built on a Responsive Web Design (RWD) framework—is now optimized for desktop, tablet, and smartphone viewing. Is your mobile marketing complete?
Is it time for your company to invest in a CRM?
Enjoy your new e-book, Your Complete CRM Handbook. We're here to help you succeed.
Marketing to Millennial business buyers
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. So we B2B marketers must consider how to appeal to them effectively. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Let's take a look.
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How to Boost Your Facebook Marketing Effectiveness
Early this year, Facebook once more changed their algorithm. This impacts the way posts are distributed in friend feeds, and how they are seen. The algorithm update limited the page visibility even more, making it even more difficult for small businesses to market on Facebook on a budget.
The 5 Types of Metrics Every Small Business Must Track
Management consultant extraordinaire Peter Drucker famously said, "What gets measured, gets managed."
Advance your career in Business with Concordia University, St. Paul
Start or advance your business career with a convenient, flexible
degree from Concordia University, St. Paul.
How to Take Control of Your Business Even Though It Doesn't Want You To
Success is a relative term isn't it, but if you ever come to recognize it you know what it feels like. For me, it feels less like some measure of profit and more like a measure of control – as in how much I feel in control of what's going on around me.
How To Prepare Your Holiday Content Mix
'Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers. But wait, we can help you think outside the Tupperware container.
Everything You Need to Get Found Online This Season
We're here to help you prepare for the Holiday season with everything you need to get found online. You'll find your own personal Holiday marketing calendar, holiday email templates, webinars, eBooks, guides, articles, a web scan and more — all FREE!
Facebook's New Advertiser Outcome Score Evaluates Ad Placement Performance
On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers' ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or registrations.
How To Sell Your Services To Huge Companies
Have you ever considered selling your services to huge corporations? If you haven't, then maybe it's time that you did. I'm going to show you how to remove the main barrier, and make it far easier for you to land extremely valuable clients.
The Most Affordable Facebook Management Dashboards For Small Businesses
Facebook marketing has become a bit tricky in the past couple of years. Once fairly straightforward, the business-minded brains behind the social network have regularly made changes in how the platform can be used.
10 ways webinars can rock local business
Who uses webinars? The most common webinar leaders seem to be independent consultants who are their own brand, who are their own business. For them, webinars are both branding and customer acquisition, and there is often a package or product they are trying to pitch – the online equivalent of back-of-the-room book sales.
How to Speak Like a Customer (So Your Visitors Will Become One)
With the recent changes made to Google's algorithms, the nature of keyword research and optimization is changing. But keywords still matter and will always play an important role in building a strong web presence.
Does Your Content Marketing Pass the Mom Test?
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, and how content marketing professionals can continue to succeed....or fail to do so.
The Difference Between Marketing and Growth
I find that the word marketing is burdened with a tremendous volume of confusion.
What it takes to be an award-winning company
What does it take to be an award-winning company? Just ask Vaughan Rowsell, founder and CEO of Vend. His company won two awards last year at the New Zealand High Tech Awards (unofficially dubbed "The Oscars of New Zealand Hi-Tech"). And not just any awards, but Hi-Tech Exporter of the Year and Hi-Tech Emerging Company of the Year.
The best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven't read them yet, be sure to check out Social media content discovery and curation for the win, Your social media marketing automation solution, My online influencer research and engagement process, and Tools I use to amplify social campaigns. Now, we're on to automatingTwitter following, following-back, and unfollowing. Most of the tools I have used have made the process semi-automatic because doing everything on automatic broke Twitter's ToS; however, ManageFlitter drives through the loophole that Twitter left behind by offering a "let someone else do it" called Remote Management, which, if you're a pro member, really works, though it can get expensive if you get addicted to it's power. More on that later. Here's my list:
How to get your marketing noticed
Today's post is all about how to attract more sales or enquiries.
Yelp Announces The Members Of Its New Small Business Council
Yelp announced a new line-up for its Small Business Advisory Council. The company put a call out to business owners back in June seeking volunteers, which it said should be Yelp aficionados who wish to act as representatives for business owners around the world and share insights with Yelp execs.
Small business owners: 5 ways to go on vacation and not feel guilty about It
Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering.
How and Why Periscope Might Make Sense for Small Business
I don't report on new technology just because it's hot as much as try to figure out if there's a way to apply its value to make life better for the typical small business owner.
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How to get your marketing noticed
Marketing that is hand crafted or personal. An example of hand crafted marketing, would be a letter sent to you, which has your name and address handwritten on the envelope and a message tailored to your exact requirements, signed with a handwritten signature.
5 Reasons Social Media is Essential for Your Business's Success
Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What's the point of having a company if no one has heard of it? Here are 5 reasons social media is essential for your success in business.
Attract Leads and Grow Your Business [Free Content Marketing eCourse]
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Quick and Free Assessment of Your Marketing Strategies [Start Now]
It's a sales and marketing grader–a free, quick and insightful assessment of the marketing strategies that are working for you (and which ones could use some improvement).
3 Critical H's of Successful Web Marketing
Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work together in order to be effective. Any piece (SEO, content strategy, social media, usability, etc.) can stand on its own, but focusing on one over any other is like driving a car with three flat tires. It can be done, but you're never going to get optimal speed or gas mileage.
Tackling social media: don't do it all!
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today's social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to promote your business. The good news? You don't need to!
New Facebook Feature Helps Businesses With Customer Service
Facebook has a new customer service feature for businesses pages, which would enable them to serve a canned response to users who send them messages. Early comments about the feature are pretty positive, and it's not hard to see why it would be well received given that response times are notoriously poor on social media.
Convert More Leads Into Customers [Play Webinar]
Join Infusionsoft Co-Founder and marketing expert Scott Martineau for his webinar on Lifecycle Marketing—our proven framework for increasing lead conversion.
Why you need a customer service response road map
Few customer complaints are personal. Still, it's human nature to feel attacked and react emotionally in these scenarios, especially when you're actively trying to treat customers well. To keep your customer support team from responding with knee-jerk reactions, you need a system in place to handle negative feedback consistently, coherently, and objectively1. This is the response road map.
5 Ways to Make Trust Your Most Important Marketing Asset
There was a time when all you had to do to land a sale was to look good and say all the right things. If it turned out that some of those things you promised didn't always materialize, no big deal, move on and find someone new.
How Small-Business Friendly Is Facebook?
Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them.
Mobile will disrupt your industry: 3 ways to protect your business
How important is mobile for marketing your business in 2015? If you've read any of my past posts, you should know the answer is "extremely important."
Don't Let Your Small Business Become Mediocre
I think it's safe to say that no one starts a new venture or a business simply to be average. There's a drive, a passion and a vision of possibilities. There's also confidence that great things can be achieved.
Don't Let Your Small Business Become Mediocre
I think it's safe to say that no one starts a new venture or a business simply to be average. There's a drive, a passion and a vision of possibilities. There's also confidence that great things can be achieved.
Why Your Brand Must Own a Single Word
Let's just start with the fact that every business has a brand – regardless of size, product category or market share.
Square Expands 'Square Cash' To Business Level Processing
Square announced the launch of Square Cash for businesses in the U.S. Until now, the product has only been available to individuals.
Is Your Voice Matching Your Product?
The tone of voice you use across your marketing will dictate how your customers view you.
60 Ways to Screw Up the Customer Experience
I rarely lead with the negative, but sometimes it's the best way to get someone's attention.
Small Business Franchises Projected To Spend 1/2 Of Their Ad Budgets Online
Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their total ad budgets on digital media during that time.
Why your marketing isn't working and how to fix it!
If a ship sets off on a voyage and it's just a fraction off course, it will soon end up massively off course, unless it quickly adjusts it's direction.
Do you have a 3D editorial calendar?
If you market online, you need content. It could be informational, it could be sales-oriented, it could be a mix of the two, but you need content. Some businesses make it up as they go along; others plan ahead. Guess which ones tend to drive more business their way?
The Tech Trends For Small Business in 2015
No matter how small or "old fashioned" a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include:
Here's a tactic to turn your challenges into breakthrough results
If you are a proactive business owner and you want to improve your sales or attract more high quality clients, this post is for you.
9 ways to reboot your digital marketing for the new year
I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices.
Go for the Big Win with Your Social Media Marketing Strategy
Social media offers fantastic opportunities for content promotion. Opportunities that didn’t exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can’t just use your social media accounts to accost followers with your “commercials.”
Speed of Resolution Over Speed of Response is Key to Social Media Success
For a lot of consumers, companies that can respond within minutes on the social sphere send out a far more positive message than those that dilly-dally.
Matt Cutts Explains The Most Common SEO Mistake
There are loads of small businesses missing out on some great opportunities because they have made a huge SEO mistake.
4 tips for generating more return business in any industry
If your small business marketing strategy doesn't include your existing customer base, it definitely should!
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