Newsletter Archive: August 2012

Not Having a Blog Is Not An Option
If your business doesn't have a website, it doesn't have a chance. And, I'm not even talking about a professionally designed and optimized one. If you don't have even a basic website up and running these days, your prospective customers and clients are going to have a hard time seeing you as being relevant.
Content Marketing – Is Quality Really Important?
With Google's ever evolving algorithms, producing fresh content is more important than ever.

But does it have to be high quality or will any old thing do?
Sales Tax Reform is Coming. Are you ready?
and it's only just begun. With legislation pending that will dramatically change sales tax requirements for Internet purchases, it makes you wonder if you're compliant. Download our FREE Sales Tax Survival Guide
Read, Savour, Comment, Share – Your Four Step Guide to Blogging Success
It doesn't matter what your goals are – thought leader, business leads, brand awareness, monetization, or even just a place to post thought – you blog because of a particular reason.
"In Social Media, No One Cares Unless YOU Care
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.
7 Essential Stages of Building a Total Online Presence
There are many moving parts involved in marketing and the online elements increase in importance with each passing day.

But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.
How To Improve Your Focus For Small Biz Success
As I watch our athletes compete on the world stage I'm astounded by the level of dedication they needed to get there, as well as the focus they need to compete against the world's best.
Content Marketing Basics
Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and cons, ins and outs of how to better implement content in their digital marketing mix. In a recent interview I was asked about content marketing basics and what companies should consider. I thought it would be useful to share some of those insights here as well.