Newsletter Archive: December 2009Holiday Sales Opportunities Still Abound
It's always tempting to take a breather after Christmas. It's even possible that you won't want to touch a computer (your humble author spent most of his holiday break rubbing dogs' bellies, instead). But online retailers may still be able to do a lot of business over the next few days.
Hitwise Recommends Marketers Focus On Brevity, Relevancy
There are many facts that small business owners have to accept, and one of them is that the average small business's site will never attract people the way something like Google or Facebook does. Still, some details related to how big sites are doing better than ever may prove helpful.
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Anticipating the Remaining Winter of Search
The holiday season is all but here, but now it's time to start looking ahead. It's time to think about what people are going to be searching for throughout the rest of the winter season.
New Google and Yahoo Features for Local Business Listings
Google has made some adjustments to it's "Place Pages." As Doug Caverly reported, they are now showing more specific details for reviews. They are letting people rate individual aspects of businesses.
Small Businesses Paying Debt Quicker to Help Credit Ratings
Business credit bureau Cortera has shared some interesting findings from its November 2009 Small Business Index (SBI) report. The report is a monthly index of accounts receivable (A/R) activities covering businesses with less than 500 employees (the SBA's definition of a small business).
Most Holiday Shopping Isn't Even Completed Yet
According to Google, consumers, on average, still have 64% of their holiday shopping left to complete. That is as of Sunday, December 6 anyway. If this information is accurate, you still have time to get a lot of holiday business.
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Google Gets Into Storefront Promotions
It's long been possible to prove a business's popularity by putting stuff in its window; newspaper reviews and/or a lot of customer's written comments could do the trick. Google's offering a higher-tech approach, however, with the release of bar code decals and a "Favorite Places on Google" program.
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Holiday Traffic Flows From Facebook/Twitter to Online Stores
If you run an online store, and still have any doubts about how social networks can help you drive traffic, you may want to strongly reconsider as the holidays approach. Twitter and Facebook are driving major traffic to online stores as consumers reach out to not only their friends, but businesses themselves through Facebook and Twitter (among other popular networks).