Newsletter Archive: February 2009Search as a Local Marketing Tool
Clearly many people overlook the opportunities they have online to promote their businesses on a local level. Sure economic times have produced some trouble waters for local advertising, but that doesn't mean the need is not there. Search guru Danny Sullivan once drove home that need quite well in an article, which I referenced at SmallBusinessNewz.
Customer Experience is More Than Customer Service
Customer experience is more than just customer service. This is Amazon's philosophy, and you can see how successful that company is. BusinessWeek has an in depth look at Amazon's practices when it comes to dealing with customers, and small businesses looking to boost their own success should pay attention.
Local Online Advertising Woes Should Lead to Innovation
Local online advertising is not expected to flourish in the immediate future. Despite the struggles facing local newspapers, local advertisers are not flocking to local advertising sites like one might think.
Does Your Content Need More Links?
I don't think I have to tell you about the importance of quality content to establishing your reputation online. However, its the sharing of your content that is really going to bring you the exposure your great content deserves.
3 Recession Proof Marketing Tools
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Are You Utilizing Twitter's Potential?
Are you using Twitter to market your business? Chances are you've read something about this at some point, but now even Yahoo is suggesting that eCommerce sites use the tool to create some buzz.
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10 Questions To Ask Yourself About Your Marketing Message
Everybody has problems. Granted, some people's problems are (much) greater than others, but that is one thing we all have in common. We all have problems of some kind. That is one reason that we can all be marketed to.
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Blurring the Lines Between Ads and Content
The importance of how you spend your online advertising dollars has never been stressed as much as it should be now. The economy has made sure of that.