Newsletter Archive: February 2012The Right Message May Not Be So Right for Your Audience
The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have.
Marketing Is the New Selling
In order to thrive in today's digitally driven business environment, sales folks need to think and act more like marketers. I suppose to some degree this has always been true, but it is painfully so now that prospects have access to mounds of information, have tools to deflect unwanted sales messages and have the ability to freely publish both flattering and unflattering information about the companies with whom they choose to do business.
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How to Create a Research Station For Your Social Media Strategy
Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis.
How Do You Motivate A Search Engine?
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you're left with is concepts of how to motivate search engines to pay attention to your site and apply the right amount of "value" to it so that you rank better for your keywords.
How To Make Yourself More Attractive to Potential Partners
About once a week I receive an email or phone message that goes something like this: "I really like your site, I think we have a lot of synergies, we should get on the phone or go to lunch and explore ways to work together."
Marketers Need To Understand Online Video Personalization in 2012
Online video is known to generate traffic and increase conversion rates. However, many marketers fail to understand the full potential of online video. This year, online video will be used to deepen the brands' relationship with customers, provide them with a customized shopping experience and turn customers from shoppers to brand advocates. With new technology called SmartVideo, the personalized online video will come alive in 2012.
The Power of the Rule of Three in Marketing Your Small Business
What, exactly, is the Rule of Three? It's a rule that basically states that more than three "whatever" is confusing and overwhelming – either visually or mentally, or both.
Top 8 Tips To Generate Leads On LinkedIn
I have to admit, I have neglected my LinkedIn profile and activity in the last few months. It certainly isn't as exciting a network as Facebook or Twitter; but I guess that's not really the point of it.