Newsletter Archive: January 2010

More Local Business Things to Keep Track of
We've been discussing local search a lot lately, and that's because a lot of new things keep happening in this space, and as you know it's a very important element of small business marketing and general visibility to customers. A lot of what we have focused on relates to things that Google has been doing.

It's Great to Love Your Customers
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Google Putting Local Business Hours in Universal Search Results
Google continually makes enhancements to not just its search algorithm in general, but to local search elements. We have discussed quite a few of these recently, because frankly, Google seems to be doing a lot more with local search lately.

Talk to All Your Customers with Email Marketing
Get a jump-start on Valentine's Day this year and show your customers you care. Send them a Valentine's Day themed coupon, sales announcement and newsletter with VerticalResponse.

Don't Let Customers Tamper with Your Coupons
Never underestimate the power of a good old-fashioned web forum for healthy discussion and tips that you can apply to your own business. Browsing through our own WebProWorld forum, I noticed an interesting conversation taking place regarding online coupons, and the potential for customers to tamper with them.

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Does Your Business Have a Use for Foursquare?
Foursquare is a service that is getting a lot of attention these days, and that could make it an increasingly viable tool for local businesses. If you are not familiar with Foursquare, it's a location-based social networking site an app for mobile devices.

5 Steps For Making an Effective Commercial
Have you ever wanted to make a television commercial, but didn't know how to go about it? Google recently uploaded a video highlighting 5 steps for doing so, which could get you pointed in the right direction.

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Finding the Right Story to Connect with Customers
If you run a business, you have a story. If you've built that business yourself from the ground up, you likely have a compelling one. Even if you didn't, you still have a story to tell, and that story can be used in your marketing efforts to help convey your message, and ultimately attract the interest of customers.

Target your email promotions - Free Trial
Target your email promotions based on customer preference

Why Wikipedia May Be Important to Local Search
The local search landscape is changing. There's no doubt about it. Naturally, Google accounts for the largest part of such change, and in a variety of capacities. Read this article and watch the videos embedded within to get some advice from experts about local search in general.

The Affordable Email Marketing Solution You Want
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Advertising in the Year 2010
Now that 2009 is behind us, everybody is looking forward to a year of success, and anticipating marketing and advertising trends of the new year and the new decade.

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