Newsletter Archive: January 2011

Making Your 'About' Page Count
When was the last time you updated your business's "About" page? Hopefully, it has not been long because consumers visit "About" pages to find out information about a business, and also to get to know its management. In an article on eConsultancy, Chris Lake attributed "no 'about' pages" as a reason that many consumers leave a website. Unfortunately, neglecting this page is a common mistake that businesses make.
Learn How to Optimize Onsite Conversion
Customers and prospects visit your website with a clear intent; to make a purchase, gather information, apply for a product/service, or resolve and issue.
5 Tips for Encouraging Innovation
How is your business doing with innovation? Is it slow, or is your business pumping out innovations like Apple and Google? Most likely, your business is not like either of the named tech giants, and if it were, you probably wouldn't be visiting this SMB website.
Search marketing that works
Internet users look at the first page of organic/natural listings when searching. These spots can't be paid for, but with our help, your website will start climbing the ranks!
Small Businesses Plan to Focus On Mobile Marketing And Online Video In 2011
Websites and email are still the most common ways for small businesses to market online, but interest in other options, including online video, mobile marketing and group deals - is up sharply for 2011, according to Ad-ology Research.
Money Tips: Mistakes to Avoid
Money is a common cause of problems. In fact, it is often labeled as the reason for many divorces. That said, it is easy to understand why money can often be a problem in business, if it is not managed properly.
Try the HubSpot Inbound Marketing Software Free for 30 Days
Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot's inbound marketing software.
Generate Leads and Results with Online Quizzes
Are you addicted to the online quizzes that tell you which superhero or movie star you are? Regardless of whether or not you are drawn to these quizzes, a lot of consumers are. For this reason, marketers have the opportunity to capitalize on this phenomenon to better target their audience.
Kick Start Your New Year with Promotional Products from GOpromos!
Kick start your new year with PROMOTIONAL PRODUCTS from GOpromos!.
Intuit Offering Small Businesses Free Mobile Credit Card Reader
Payment processing company Intuit is offering its GoPayment mobile payment service with a free credit card reader and no monthly service fees to business owners who sign up by mid-February.
Tips for Improving Your Email Campaign
Have you ever heard of uplift modeling? If you do email campaigns, it is definitely something you want to be familiar with. It is, essentially, a technique that marketers can use to segment their customer audience to see if their email campaigns are effective.
Technology Helping Small Business Owners Find Balance
More than half (60%) of small business owners admit to spending more time holding their mobile devices than the hand of their significant other, according to a new survey from Staples.
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