Newsletter Archive: June 2011How Marketers Are Using Social Media For Customer Acquisition
I received an invite to CrowdFactory's "Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle" webinar yesterday with Jeremiah Owyang from Altimeter Group and Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it.
30 Proven Internet Marketing Strategies
As a savvy business owner, you know you should tap in to social media, ramp up your SEO efforts and work on your website and email marketing. But how do you grow your business online while still managing everything else in your company?
Survey Finds Most Small Business Owners Plan on Hiring Next Quarter
TD Bank released the results from a new poll of 300 small business owners, aimed at gaining perspective on their outlook for the economy, hiring, revenue, etc. These business owners are all from within the Bank's region of coverage, which extends the length of the East Coast, from Maine to Florida.
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Five Non-Local SEO Tips
Or, What To Do After Google Gives Your Web-Only Site The Finger. It seems that everything has gone local with with search engine results lately. With Google, if you don't rank in the top three for many queries, you are buried below seven local businesses and below the fold..
Survey: Small Businesses Should Be Doing More for Document Security
Do you have a procedure in place for destroying confidential documents? A recent survey finds that there is a good chance you probably don't, which means that you might be putting sensitive data at risk.
New Google Features Small Businesses Should Know About
Google has been pretty busy launching products and features this week. As Google is an essential part of any online marketing strategy, we thought it would we be good to highlight some of the key features here.
AOL Enters the Increasingly Crowded Daily Deals Space
The daily deals space has been a very interesting one to watch, particularly from the small business standpoint. On the surface, daily deals services like Groupon and the slew of others that are coming out of the woodwork seem like a great way to get customers, yet we keep seeing complaint after complaint from businesses who have had bad experiences, not only with Groupon, but with this type of service in general.
Groupon: Good or Bad for Small Businesses?
Last year, Groupon CEO Andrew Mason told Charlie Rose in an interview, "We’re the savior for small businesses. For consumers, we want to reverse this trend of spending more and more time on the computer, and help people rediscover their cities." He Later added, "We found a way to make the coupon cool."
Adding the Google +1 Button
As I suspect you’ve heard, Google has formally introduced their entry to the Like and Share button craze with something they have named +1. They’ve been working on this for some time but pushed it live to all last week. (So, perhaps we have yet another verb to all – +1′d)
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The Difference Between a Social Brand and a Social Business
I don’t like to debate with people because I am not really good at it. And, for what it’s worth, I don’t think this was an actual debate but more of a discussion.