Newsletter Archive: June 2012

A Facebook Like Does Not Equal an Opt-in
I'm writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I'm hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a local magazine focused on the advertising industry. The three themes we touched upon are not only timely, but representative of the challenges that face marketers and strategists around the globe.
06.28.12
Advertise Your Products on Amazon - Get $75 in FREE Clicks
Amazon Product Ads is a highly targeted pay-per-click advertising program that puts your products in front of millions of Amazon.com shoppers. Shoppers who click on your ads are taken directly to your website to make a purchase.
06.27.12
5 Secrets Behind A Strong B2B Content Marketing Strategy
In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company's services. Forms, outlets and advice for how to advance content are numerous, though often hard to narrow down and use to formulate a strong content marketing strategy. Here are five of the most useful hidden secrets used to create and ensure great content is shared, liked and remains visible amongst the vast amount of posts and publications within web 2.0.
06.26.12
Social Media Boot Camp - Free Webinar
This is the year when every business in the world will ask the question: "What should we do about social media marketing?" Most businesses, including your competition, will decide to do something.
06.25.12
Everybody Needs Both Pinterest And LinkedIn
A few days ago, Mike Moran noted "nobody needs both Pinterest and LinkedIn." And, generally, Mike's absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand's needs. But…Why don't you need both Pinterest and LinkedIn? Actually, you might. Read on to find out why.
06.21.12
Free Webinar: How to Get Leads from Search Advertising
In this interactive Webinar, you will learn various tactics that can be used to significantly increase your online presence and build new business.
06.20.12
5 Questions To Answer Before Growing Your Business
Figuring out how to sell something, something you know how to deliver or something in demand, isn't that hard or expensive anymore – if, your goal is to simply bang out a living and get by.
06.19.12
Small Business Loans to Grow Your Business - Apply Online
On Deck is using technology to make the borrowing process simple, fast and transparent for small business owners nationwide.
06.18.12
Online Retailer Implements IE7 Tax
Kogan (an online retail website where online shoppers can browse and buy tech-related products) has recently implemented a new process of getting its users to view their website with more up-to-date web browsers, so that their website can be viewed with the best productivity without running into design conflicts. The way that Kogan is deterring users from browsing their website with the commonly used older browser of Internet Explorer 7 is by implementing a tax.
06.14.12
Six Ways To Create Great Content In Just 15 Minutes A Day
Let's face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can't afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don't have time to blog, create videos or spend all day on Facebook.
06.12.12
Best Practices for Building a Website
Learn how to apply simple techniques to your website that will increase visitors, get you ranked higher and drive sales.
06.08.12
Small Business Content Writing
The modern digital landscape and the phenomenal growth of social media in recent years has resulted in the conclusion that content is king. The American entrepreneur, author and Internet marketing expert, Seth Godin famously declared that 'content marketing is the only type of marketing that's left.'
06.07.12
Making purchases for your business? Make them with NeweggBusiness!
To help you get started on NeweggBusiness.com, here's an exclusive promotion code good for 10% OFF your order of $100 or more*
06.06.12
Why You're Doing B2B Social Media All Wrong
Social media is finally becoming a norm for businesses. Unfortunately, that doesn't mean you're doing it right. While social media may come naturally to the consumer, it isn't quite as simple for businesses, especially B2B businesses. Reaching other companies becomes more difficult than simply engaging with your average consumer.
06.05.12