Newsletter Archive: March 2009

Online Video Doesn't Have to Be Expensive
There is a common perception that getting into online video has to be expensive for businesses. That is not the case, however. In fact, it might even cost you more going into the future by not getting into it.

Tips for Getting Into Email Marketing
Email marketing is still one of the most effective online marketing strategies, despite the growing popularity of social media. Like any other form of marketing, email marketing campaigns are only as good as the effort you put into them.

The Marketing Potential of Facebook
We recently looked at the ups and downs of marketing with Twitter. Now's let's talk a little bit about marketing with Facebook.

Tips for Getting Your Online Video Marketing to Work
Whether you like it or not, more people are watching online video than ever, and more people are uploading it. Obviously YouTube is a big destination for both.

Small Business Success By Innovation
A new study has been released by Intuit and written by Emergent Research that shows a pressing need for small businesses to innovate to find success. With the web making it easy for anyone to go into business, competition has never been so prevalent.

Make Your Small Business Look Big
VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards all in one place.

Frequently Asked Questions Should Be Answered on Your Site
Are you providing your customers with the answers they seek? Certainly good customer service on your part should be in place (social networks like Facebook and Twitter are great for this, beyond traditional means), but I'm talking about answering them from the get go, before the customer even has to resort to customer service.

Why Outsourcing Your IT Makes Sense
It's true. Outsourcing some or all of your I.T. needs to Rackspace Hosting immediately reduces your hardware expenditures and payroll expenses. You don't have to own and maintain your hardware or even hire the experts to run it for you in-house. You spend substantially less and get considerably more from Rackspace

The Good and Bad of Marketing with Twitter
Like most channels, Twitter has its good qualities and its flaws when it comes to marketing. Why don't we look at a few from each category?

Social Media Questions for Businesses to Consider
Should you or shouldn't you use social media for business? It's a topic that to some may feel a little run into the ground. Trust me, I understand. As I've said repeatedly, it depends on what your goals are and other variables.

Choose the Perfect Hosting Fit with Rackspace
Starting at $299/month*. Fully customized and dedicated server configurations.

PPC and Web Analytics Mismatches
Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines.

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